Session Overview Background Setting up your channel Equipment Questions?

What’s Missing? Video Editing Scripting Cinematography Creative

YouTube: The Internet of Video

YouTube 1 billion unique users each month 6 billion hours of video Thousands of creators making 6 figures+ YT is more custom: 1 million channels Creative Solutions. Measured Results.

YouTube in Canada 74% of Canadians watch online video. Avg YT user: 32 hours per month. Avg TV user: 30 hours per week Creative Solutions. Measured Results.

YouTube Uses Business Describe services Show products in greater detail Thought leadership Staff Training Advertisement/Promotion Personal Create/engage on interest Make some money Creative Solutions. Measured Results.

Setting Up Your Channel

YouTube Channel Checklist Create Channel Upload Avatar and background image Description, links to other social media Verify YouTube account Connect FB & Twitter Set associated website Set upload defaults Creative Solutions. Measured Results.

Creating a Channel Google+ integration Better multi-user management Hangouts On Air Commenting Creative Solutions. Measured Results.

Avatar uses 1:1 aspect Channel art: 2560 X 1440 pixels

YouTube Channel Checklist Creative Solutions. Measured Results.

Other channel stuff to play with Turn off features you don’t want Customize your channel homepage (playlists, popular videos, etc) Creative Solutions. Measured Results.

Creator Studio Creative Solutions. Measured Results.

Status and Features Verifying enables videos longer than 15 minutes. Enable Monetization if you wanna get paid Creative Solutions. Measured Results.

Advanced Settings Set Country Add channel keywords Link AdWords (opt) Set if you want to show subscribers or have your channel recommended. (opt) Enter Analytics Tracking ID (opt) Creative Solutions. Measured Results.

Upload Defaults Set privacy to “Unlisted” Set category Do you want comments? Set language Do you want to show stats? Creative Solutions. Measured Results.

Connect FB/Twitter If you want to auto-post from YouTube. Creative Solutions. Measured Results.

Connecting FB/Twitter Creative Solutions. Measured Results.

Shooting Video

Smart Phones Pros Convenient Fast to upload OK autofocus Cons Fixed zoom Can’t handle dark scenes Hard to tripod mount Creative Solutions. Measured Results.

Point and Shoot Pros Cheap Zoom capability Cons Bad mic Can’t add external mic Bad in dim lighting Can’t change lenses Creative Solutions. Measured Results.

Camcorder Pros Loads of zoom Excellent autofocus Decent internal mic Can add external microphone Tripod mount Somewhat inexpensive Flip screen Cons Can’t change lenses Creative Solutions. Measured Results.

DSLR Pros Can change lenses Can add external microphone Tripod mount Cons Autofocus may suck Some lenses are loud Expensive Creative Solutions. Measured Results.

Optional Equipment

Lighting More is almost always better. More lets you shoot with: Lower ISO (less grainy) Tighter aperture (more in focus) Higher framerate I try to match daylight, others go for a yellower, warmer tint. Creative Solutions. Measured Results.

Natural Lighting Bright! Free! Doesn’t last long in winter  Doesn’t move Creative Solutions. Measured Results.

Continuous Lighting LED Lots of control Not bulky Expensive Creative Solutions. Measured Results.

Continuous Lighting CFL Less control Fragile Lots of light for less $ Can use in a lamp Look for high “CRI” bulbs Creative Solutions. Measured Results.

Product Lighting For small products, use a light tent Creative Solutions. Measured Results.

Sound Built-in microphones catch camera sounds (lens focusing, etc) catch more echo can’t handle wind are terrible in loud environments Creative Solutions. Measured Results.

Lapel/Lavalier Mic Wired or Wireless (wired is CHEAP) Can pick up clothing noise Creative Solutions. Measured Results.

On-Camera Shotgun Mic Directional Creative Solutions. Measured Results.

Off-Camera Shotgun Mic Directional Creative Solutions. Measured Results.

Further Learning YouTube Creator Academy Creative Solutions. Measured Results.

THANK YOU Creative Solutions. Measured Results.