Digital Asset Management Building Brand Value
A simple lesson… Online Shopper Samaya Gupta Age 3.5 Years Montessori School Favorite Gadget – iPad Favorite Mobile App - Gilt
We don’t believe in digital marketing. We believe in marketing in a digital world Clive Sirkin, CMO of Kimberly Clark
Marketing is exploding.
@courtesy Scott Brinker; chiefmartec.com Explosion of touchpoints. @courtesy Scott Brinker; chiefmartec.com
@courtesy Scott Brinker; chiefmartec.com Explosion of content. content. @courtesy Scott Brinker; chiefmartec.com
@courtesy Scott Brinker; chiefmartec.com Explosion of devices. @courtesy Scott Brinker; chiefmartec.com
A new concept or approach each day Connected Experiences Incentivized Product Sharing Social Media Ads Consumer Promotions Surveys Buy Now Customer Experience Agile Marketing Predictive analytics Omni Channel Commerce Video Mgmt Marketing Automation Loyalty Social Apps Frictionless Experience SMS Review & Rating Creative Optimization Social Sign on DAM AR eCoupon Social Publishing Video Ads Idea Management Trading Desk RTB Tag Management Group Buying Gesture Recognition Social analytics BI Profile Aggregators Mobile Apps DSPs Experience Innovation Chat Big Data Mobile Web Community Platforms Digital Publication Mobile Marketing SEO Optimization Content Personalization Blogging Image Recognition Content Syndication Responsive Design Crowdsourcing Sales automation Call Tracking Interactive Videos Landing Page Optimization Retail consumer behavior Consumer Targeting Retail Personalization Customer Service
@courtesy Scott Brinker; chiefmartec.com Unprecedented scale of change. @courtesy Scott Brinker; chiefmartec.com
@courtesy Scott Brinker; chiefmartec.com Unprecedented speed of change. @courtesy Scott Brinker; chiefmartec.com
SO WHAT? This is a Digital Asset Management Conference!!!
The bar has been removed!!!
Where have YOU set the bar?
A tool to manage digital assets?
A strategy that enables consistent frictionless consumer experiences?
A vehicle that drives experience innovation?
A DAM journey; from managing operations to driving innovation AUTOMATED INNOVATIVE Agile Marketing; Test & Learn CONNECTED STRATEGIC Shopping Behavior ISOLATED B R A N D I M P A C T OPERATIONAL Tool & Repository C O N N E C T I V I T Y
As an operational tool & repository driving productivity, reusability & time to market CONSISTENNT EXPERIENCE STRATEGIES .COM MOBILE/SOCIAL PRINT & EMAIL CHANNELS DAM BRAND ASSETS CORPORATE ASSETS ASSET TYPES CREATIVE BRAND AGENCIES TEAMS O P E R A T I O N A L
As a strategy that enables connected experiences & influences consumer’s shopping behavior DRIVE SALES TIME TO MARKET PRODUCTIVITY & REUSABILITY CONSISTENNT EXPERIENCE PRODUCT SYNDICATION SHOPPING BEHAVIOR STRATEGIES eCOMMERCE STORES .COM MOBILE/SOCIAL PRINT & EMAIL RETAILERS PRODUCT CATALOGS CHANNELS DAM CURATRED UGC BRAND ASSETS CORPORATE ASSETS PRODUCT ASSETS MULTI LINGUAL ASSETS ASSET TYPES SALES CREATIVE AGENCIES SHOPPER MARKETING CUSTOMER TEAMS TEAMS BRAND S T R A T E G I C
As a strategic capability that drives experience innovation through real time testing & optimization DRIVE SALES TIME TO MARKET PRODUCTIVITY & REUSABILITY CONSISTENNT EXPERIENCE PRODUCT SYNDICATION SHOPPING BEHAVIOR STRATEGIES CONTENT OPTIMIZATION INSIGHTS & RECOMMENDATIONS SALES OPTIMIZATION SEO OPTIMIZATOIN AUTOMATED SYNDICATON CONNECTED EXPERIENCES eCOMMERCE STORES .COM MOBILE/SOCIAL PRINT & EMAIL RETAILERS PRODUCT CATALOGS CHANNELS DAM CURATRED UGC BRAND ASSETS CORPORATE ASSETS PRODUCT ASSETS MULTI LINGUAL ASSETS ASSET TYPES SALES CREATIVE AGENCIES SHOPPER MARKETING DATA ANALYTICS TEAMS BRAND I N N O V A T I V E
If you’re looking for the next big thing, and you’re looking where everyone else is, you’re looking in the wrong place. Mark Cuban, Dallas Mavericks
Thank You Reach me at:. Email: mayur. gupta@kcc. com Thank You Reach me at: Email: mayur.gupta@kcc.com Twitter: @inspiremartech Blog: inspiremartech.com