Say What You Mean, Mean What You Say Marc Morgan, Household Hazardous Waste Coordinator NH Department of Environmental Services.

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Presentation transcript:

Say What You Mean, Mean What You Say Marc Morgan, Household Hazardous Waste Coordinator NH Department of Environmental Services

Be Clear Define the Goal What are you trying to accomplish? Refine your message Use understandable language Be specific

Think Globally, Act Locally

Recycle! What message is being sent? What is the Goal?

Know Your Audience Who are they? What is there background? Gender? Age? Sector of your community? Cultural Differences Language

3:30:3 3 Second People 30 Second People 3 Minute People How will you address these people?

3 Second Person

30 Second Person

3 Minute Person This person will stop and read your message These folks read your brochure

Focus Groups Random individuals or inline with target audience Talk with neighbors No previous knowledge of goal Can help to clarify message Get out of the fish bowl

Using Feedback Use feedback to modify message Update as needed Don’t assume