Phase 2: Identifying Sumber Kepustakaan : gunston.gmu.edu/ecommerce/mba731/doc/BP R_all_Part_I.ppt 1 Construct high-level process map Develop a process.

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Presentation transcript:

Phase 2: Identifying Sumber Kepustakaan : gunston.gmu.edu/ecommerce/mba731/doc/BP R_all_Part_I.ppt 1 Construct high-level process map Develop a process hierarchy Build enterprise-wide data models (optional) Evaluate the processes Select processes to be reengineered Prioritize and schedule processes to be reengineered Identify business processes to be reengineered

TI Semiconductor Business Process Map Sumber Kepustakaan : gunston.gmu.edu/ecommerce/mba731/doc/BP R_all_Part_I.ppt 2 Manufacturing Capability Development Strategy Development Product Development Customer Design & Support Order Fulfillment Concept Development Manufacturing Market Customers Customer Communication Sumber : Adapted from Hammer and Champy, 1993, p. 119.

A Generic High-Level Process Map Sumber Kepustakaan : gunston.gmu.edu/ecommerce/mba731/doc/BP R_all_Part_I.ppt 3 Market Customer Develop strategy Understand customer needs & develop solutions Attract and retain customer Deliver products and services Deliver supporting services Sumber: Adapted from Mark Youngblood, eating the Chocolate Elephant: Take Charge of Change Through Total Process Management, Micrografx Inc., 1994, p Organization Learning Organization Learning

Using Value Chain to Identify High-Level Processes Sumber Kepustakaan : gunston.gmu.edu/ecommerce/mba731/doc/BP R_all_Part_I.ppt 4 Added Value Corporate Infrastructure Inbound Logistic Operation Outbound Logistic ServiceSales and Marketing Primary Activity Supporting Activity Human Resource Management Procurement Technology Deployment

Sumber Kepustakaan : gunston.gmu.edu/ecommerce/mba731/doc/BP R_all_Part_I.ppt 5 High-Level Process Diagram of Firm X

High Level Segmentations of Enterprise Processes Sumber Kepustakaan : gunston.gmu.edu/ecommerce/mba731/doc/BP R_all_Part_I.ppt 6

Logical Functional Process Model Sumber Kepustakaan : gunston.gmu.edu/ecommerce/mba731/doc/BP R_all_Part_I.ppt 7

8

Methods & Guidelines in Selecting Processes Sumber Kepustakaan : gunston.gmu.edu/ecommerce/mba731/doc/BP R_all_Part_I.ppt 9 Identify processes to be redesign:  Systemic & exhaustive approach: Information engineering can be used to identify critical business processes using activity-data matrix.  High-impact & intuitive approach: Use facilitated workshops or extensive interviews involving senior management. Guidelines:  2~5 business processes at a time  Identify owners of business processes.  Expand the scope of a process been analyzed

Criteria for Selecting Processes Sumber Kepustakaan : gunston.gmu.edu/ecommerce/mba731/doc/BP R_all_Part_I.ppt 10 Broken Bottleneck Cross-functional or cross-organizational units Core processes that have high impacts Front-line and customer serving - the moment of the truth Value-adding New processes and services Feasible

The 9-Grid Model for Selecting Processes to Reengineer Sumber Kepustakaan : gunston.gmu.edu/ecommerce/mba731/doc/BP R_all_Part_I.ppt 11 Risky business Pick low hanging fruits Pick low hanging fruits Bark up the wrong tree Good for a serious pilot project Pick low hanging fruits Bark up the wrong tree Fruitless Effort Fruitless Effort Implementation Difficulty Process Impacts High Medium Low High Medium Low