United Way Midwinter Institute February 16, 2011 © Andy Giesler, 2011 Part Three

Social Media Revolution

1.Overview 2.Social Networking 3.Blogging 4.Media Sharing 5.Coordination

1.Overview 2.Social Networking 3.Blogging 4.Media Sharing 5.Coordination

A set of web-based tools helping us to express ourselves and connect with others.

Marketing 2009 eNonprofit Benchmarks Study NTEN and M+R Strategic Services

Why might Social Media have good results for high- effort requests?

TRUST

The great promise of social media isn’t cash but connection.

Idealware Nonprofit Social Media Survey (March 2010)

Idealware Nonprofit Social Networking Survey (March 2010)

NTEN Nonprofit Social Networking Survey (April 2010)

NTEN Nonprofit Social Networking Survey (April 2010)

Feb 16, 2010

LET GO

TRUST

theconversationprism.com

1.Overview 2.Social Networking 3.Blogging 4.Media Sharing 5.Coordination

1.Overview 2.Social Networking 3.Blogging 4.Media Sharing 5.Coordination

WHY? 1.Connect with friends/peers/members 2.Share breaking news 3.Build a community of interest 4.Have a website without geekery

Poll We don’t have a Facebook page. We have one but don’t really use it. We use it once a week or less. We use it more than once a week.

1.Overview 2.Social Networking 3.Blogging 4.Media Sharing 5.Coordination

WHY? 1.Share your thoughts 2.Share breaking news 3.Provide helpful information 4.Hear back from readers 5.Have a website without geekery

Poll We don’t have a blog. We have one but don’t really use it. We use it once a month or less. We use it more than once a month.

Poll We don’t have a Twitter account. We have one but don’t really use it. We use it once a week or less. We use it more than once a week. I’m tweeting this poll to my peeps now.

EDF Home Page

Bonus Tip:

1.Overview 2.Social Networking 3.Blogging 4.Media Sharing 5.Coordination

WHAT IT IS  A place where you can post your group’s photos, often giving visitors the ability to comment. EXAMPLES  Flickr  PhotoBucket  Picassa  Shutterfly

Poll We don’t share photos online. We rarely share. We share occasionally. We share often.

WHAT IT IS  Like Photo Sharing, but with videos. EXAMPLES  YouTube  Vimeo  DailyMotion  Metacafe

Poll We don’t share videos online. We rarely share. We share occasionally. We share often.

1.Overview 2.Social Networking 3.Blogging 4.Media Sharing 5.Coordination

Poll We use at least 1 social media outlet. We use at least 2 social media outlets. We use at least 3 social media outlets. We use at least 4 social media outlets.

Listen Find 5 (Blogs, Facebook pages, whatever) Follow for 2 (Every every day or two for a couple weeks) Participate 2 (Contribute at least twice, preferably more)

Manage Concrete calls to action. Concrete deadlines. Regular progress updates. Ask people to spread word. Ask people to make connections.

Image Credits - Part Three Crowd Surfer: Nerd: Take a leap: The Conversation Prism: Cat stretch: