EMEA QUARTERLY MARKET TRACK – QUARTER 1 2014 LARGE FORMAT FLAT PANEL BUSINESS TO BUSINESS MARKET EMEA Quarterly Market Track, Quarter 1 2014 - Large Format Flat Panel Business to Business Market May2014 This 42-page report reviews the quarterly performance of the flat Panel market to date and provides an outlook to 2019, profiling key countries regions and reviews the major developments in terms of product features and competitive landscape. Ben Davis Graham Cooke May 2014

EMEA B2B LFD DISPLAY MARKET – VOLUME AND VALUE Units (Millions) Value (US$ Bil)

KEY COUNTRY PERFORMANCE AND FORECASTS - EMEA Unit Sales (Thousands)

EMEA MARKET BY PRODUCT SEGMENT High End Product Ranges Lose Share As Customers Trade Down To Mid & Entry Level Solutions Mid Range product continues to take market share from High End solutions, the later falling from a 60% share of the total EMEA market in Q3 2012 to 33% in the most recent quarter. Mid Range series such as the Samsung “ME” and “MD” lines, and the NEC “V” series have strengthened the Mid Range segment share. Entry Level/ Prosumer products have not gained traction as strongly as in the Americas regions with the LG Ez Sign series having limited success to date. Videowall solutions continue to gain share as the demand for tiled display walls in retail, corporate, public display and command and control applications grows. EMEA Market By Product Segment – 2012/13

LFD - VERTICAL MARKET SEGMENTATION PRESENTATION MARKETS DIGITAL SIGNAGE Corporate Large (500+) Medium (100-499) Small (1-99) Government Military Rental Simulation Visualisation Control Room Education/ Institutional Nursery Education (<5yrs) Primary Education (5-11yrs) Secondary Education (12-16yrs) Higher Education (17+yrs) Houses Of Worship Transport Airport Train Station Underground Bus Terminal On-board Retail Shopping Centre Grocery Department Store Banking Specialist Retailers Show Room Leisure / Pleasure Pubs & Clubs Fitness and leisure centres Cinemas Restaurants Casinos & Bowling Museums Amusement Parks Sports Stadiums Racetracks Healthcare Doctors Surgery Opticians Dentist Surgery Hospitals Hospitality Hotels Outdoor * Futuresource – Sub Verticals (Defined by Location Not Usage Model) USAGE/BUSINESS MODELS 3rd Party Paid For Advertising Internal Advertising/Branding Information Provision FID’s Entertainment Presentation /IWB Wayfinding Videoconferencing Control Room Digital Menu Board Medical Display/Monitor * Please note business models and usage models often blur, it is possible for installations to have a combination of the above

EMEA SIGNAGE DISPLAY – VERTICAL MARKET OPPORTUNITY EMEA Vertical Market TAM* – M Screens (24.9 M Total) EMEA 2013 Vertical Market Penetration** *The vertical TAM represents the screen opportunity for professional display products only and does not represent applications where it is anticipated TV Product will always be preferred over a professional grade product and is therefore not a realistic target market for professional product. **The vertical penetration illustrates Futuresource views on penetration of B2B Flat Panel product by vertical application and does not include penetration of consumer TV product for signage purposes

EMEA SIGNAGE DISPLAY PENETRATION FORECAST EMEA LFD Install Base In Signage Applications Is Expected To Double To 13.9 M Units By 2014 Signage Display Penetration % - Professional LFD Only* 9% 11% 13% 15% 18% 21% 7 | © 2014 Futuresource Consulting Ltd

EMEA PRESENTATION DISPLAY – VERTICAL MARKET OPPORTUNITY EMEA Vertical Market TAM* – M Screens (12.3 M Total) EMEA 2013 Vertical Market Penetration** *The vertical TAM represents the screen opportunity for professional display products only and does not represent applications where it is anticipated TV Product will always be preferred over a professional grade product and is therefore not a realistic target market for professional product. **The vertical penetration illustrates Futuresource views on penetration of B2B Flat Panel product by vertical application and does not include penetration of consumer TV product for presentation purposes.

EMEA PRESENTATION DISPLAY PENETRATION FORECAST EMEA LFD Install Base In Presentation Applications Is Expected To Triple To 4.6M Units By 2014 Presentation Display Penetration % - Professional LFD Only* 4% 6% 8% 10% 11% 13% 9 | © 2014 Futuresource Consulting Ltd

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