A BRIEF HISTORY OF THE EVOLVING LANDSCAPE NIELSEN C360: SOCIAL TV REAL-TIME ENGAGEMENT #Consumer360.

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Presentation transcript:

A BRIEF HISTORY OF THE EVOLVING LANDSCAPE NIELSEN C360: SOCIAL TV REAL-TIME ENGAGEMENT #Consumer360

2 Copyright ©2013 The Nielsen Company. Confidential and proprietary. #Consumer360 THE TWITTER TV CONVERSATION IS ACCELERATING million Unique people in the U.S. Tweeted about TV in

3 Copyright ©2013 The Nielsen Company. Confidential and proprietary. #Consumer360 PANEL DISCUSSION Brian Hughes SVP, Audience Analysis Practice Lead MAGNA SVP, Digital Media A+E Evan Silverman CEO of SocialGuide Andrew Somosi Founder of SocialGuide and SVP of Product Sean Casey

A BRIEF HISTORY OF THE EVOLVING LANDSCAPE NIELSEN C360: SOCIAL TV REAL-TIME ENGAGEMENT #Consumer360

5 Copyright ©2013 The Nielsen Company. Confidential and proprietary. #Consumer360 TWITTER FIRST TWEET SENT MARCH 21, TWITTER

6 Copyright ©2013 The Nielsen Company. Confidential and proprietary. #Consumer360 NETWORKS/SHOWS ESTABLISHING PAGES AND ACCOUNTS MAINSTREAM 2006 TWITTER 2007 NETWORKS/SHOWS

7 Copyright ©2013 The Nielsen Company. Confidential and proprietary. #Consumer360 MEASUREMENT 1.0 PRODUCTS LAUNCH IN TWITTER 2007 NETWORKS/SHOWS 2011 MEASUREMENT MARCH - JUNE - SEPTEMBER

8 Copyright ©2013 The Nielsen Company. Confidential and proprietary. #Consumer360 QUANTITY PROJECT RUNWAY – FAN FAVORITE 2006 TWITTER 2007 NETWORKS/SHOWS 2011 MEASUREMENT QUANTITY

9 Copyright ©2013 The Nielsen Company. Confidential and proprietary. #Consumer360 QUALITY PROJECT RUNWAY – FAVORITE FAN 2006 TWITTER 2007 NETWORKS/SHOWS 2011 MEASUREMENT QUANTITY 2012 QUALITY

10 Copyright ©2013 The Nielsen Company. Confidential and proprietary. #Consumer360 QUALITY PROJECT RUNWAY – REAL-TIME RUNWAY 2006 TWITTER 2007 NETWORKS/SHOWS 2011 MEASUREMENT QUANTITY 2012 QUALITY

11 Copyright ©2013 The Nielsen Company. Confidential and proprietary. #Consumer360 CUSTOM CONTENT TWITTER CARDS (A.K.A. EXPANDABLE TWEETS) 2006 TWITTER 2007 NETWORKS/SHOWS 2011 MEASUREMENT QUANTITY 2012 QUALITY 2012 CUSTOM CONTENT

12 Copyright ©2013 The Nielsen Company. Confidential and proprietary. #Consumer360 SPONSORED CONTENT TWITTER CARDS (A.K.A. EXPANDABLE TWEETS) 2006 TWITTER 2007 NETWORKS/SHOWS 2011 MEASUREMENT QUANTITY 2012 QUALITY 2012 CUSTOM CONTENT 2013 SPONSORED CONTENT

13 Copyright ©2013 The Nielsen Company. Confidential and proprietary. #Consumer360 REAL-TIME STUNTS A&E – DUCK DYNASTY 2013 REAL-TIME STUNTS 2006 TWITTER 2007 NETWORKS/SHOWS 2011 MEASUREMENT QUANTITY 2012 QUALITY 2012 CUSTOM CONTENT 2013 SPONSORED CONTENT

14 Copyright ©2013 The Nielsen Company. Confidential and proprietary. #Consumer360 IN-STREAM VIDEO ADS TWITTER AMPLIFY 2013 IN-STREAM VIDEO ADS 2013 REAL-TIME STUNTS 2006 TWITTER 2007 NETWORKS/SHOWS 2011 MEASUREMENT QUANTITY 2012 QUALITY 2012 CUSTOM CONTENT 2013 SPONSORED CONTENT

15 Copyright ©2013 The Nielsen Company. Confidential and proprietary. #Consumer360 MEASUREMENT 2.O NIELSEN TWITTER TV RATING 2013 MEASUREMENT 2.0 First-ever measurement of the total audience for Twitter TV activity Audience exposed to the activity Audience participating in the conversation IN-STREAM VIDEO ADS 2013 REAL-TIME STUNTS 2006 TWITTER 2007 NETWORKS/SHOWS 2011 MEASUREMENT QUANTITY 2012 QUALITY 2012 CUSTOM CONTENT 2013 SPONSORED CONTENT

16 Copyright ©2013 The Nielsen Company. Confidential and proprietary. #Consumer360 PANEL DISCUSSION: Brian Hughes SVP, Audience Analysis Practice Lead MAGNA SVP, Digital Media A+E Evan Silverman CEO of SocialGuide Andrew Somosi Founder of SocialGuide and SVP of Product Sean Casey