1 FDIN Open Innovation summit 21 October 2010 Simon Woolford Connectivity and Collaboration, Mars

2 Family company with:Net Sales $28 billion: Associates Chocolate, gum & sugar 317 Units Petfood 115Plants Food in >75 Countries Drinks 180Countries where Mars products are sold.

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4 Developing and implementing OI as a competency

5 Why Open innovation for Mars

6 So how do we do this? How to decide on internal or eternal development? How to find and select the right partners? How to set up a collaborative agreement? How to manage a collaborative relationship? Tools, processes, guidelines and support

7 Open innovation team structure

8 The experiment is working 20% of new product launches have open innovation elements Three fold increase in number of collaborative contracts From push to pull Full process and toolkit available Support network and ambassadors in place Over 300 associates trained

9 The journey continues 1 Scouting structure set up in 2010 External WANTS website to be launched Q1 2011

10 The journey continues 2 Chocolate Food Petcare Drinks Gum and sugar

11 Some successes Retail ready packaging Colour development

12 3 key learnings Be clear on the ambition and focus Senior management commitment is key (but not enough) Project leaders need tools and hands on support