Slide 1 SmartTech 2010 Presentation Embracing Change

Slide 2 SmartTech 2010 Presentation Innovation The “You” in the center Interactivity Social Engagement New Net-Devices

Slide 3 SmartTech 2010 Presentation Interactivity “Power to the People” > 20hrs video uploaded to YouTube per minute > 13m articles available on Wikipedia > 4bn images hosted at Flickr

Slide 4 SmartTech 2010 Presentation Social Engagement -78% of people trust others recommendations -14% of people trust advertisements 78% > 14% Source: Nielsen “Trust in Advertising” report, Oct. 2007

Slide 5 SmartTech 2010 Presentation New Net-Devices Momentum favors Apple iPhone & iTouch Ecosystem “Fastest User Growth in Consumer Technology History” Source: Apple, Nintendo, Sony, RIM, Katy Huberty, Morgan Stanley Research, Dec. 2009

Slide 6 SmartTech 2010 Presentation Regulating Gaming Regulated Gaming presents Unique and Innovative Opportunities

Slide 7 SmartTech 2010 Presentation Retail Access Retail Remote Access Internet More Games E-Gaming Uniformity Convergence Customer Value Introduce e- Gaming from.com to.country p2p models Live betting Poker, Bingo, Skill, Scratch, Casino Introduce e- Gaming from.com to.country p2p models Live betting Poker, Bingo, Skill, Scratch, Casino Optimize the Retail Chain Online system Robustness Scalability Availability Optimize the Retail Chain Online system Robustness Scalability Availability Extend into Internet Existing lottery content Address new audience Extend into Internet Existing lottery content Address new audience Convergence Single View over Channels Reduce Complexity CRM Cross Product Evolutionary Stages Evolution The Retail Networks

Slide 8 SmartTech 2010 Presentation Initial Internet Operations E-Customers Singular Operations Cross Verticals Cross Game Uniformity Convergence Customer Value Customer Life Cycle Value Increase Life Cycle Value Introduce Cross Verticals Internet Access Remote Access Traditional Gaming Customer Registration Optimize Payout Internet Access Remote Access Traditional Gaming Customer Registration Optimize Payout Acquire e- Customers On line Marketing emerges Address new audience Acquire e- Customers On line Marketing emerges Address new audience Evolutionary Stages On Line Marketing User Experience & Convergence Single View over Channels CRM Cross Product Outsource Back office Operators become marketing organizations Evolution the.com Operators

Slide 9 SmartTech 2010 Presentation Strengths  Brand power & local knowledge  Commitment to social responsibility  Close cooperation with government  Security and reliability  Customer Confidence & trust Weaknesses  Limited Online experience  Balance retail network and retailers Winning Strategy  Enable Regulation  B2B Partnerships  Focus on Marketing & Sales WLA Members I well positioned

Slide 10 SmartTech 2010 Presentation Unwelcome for many governments  Illegal / Grey History  Past competition with concessionaires  No previous tax payments / social contribution Steep Adaptation Curve  Local Presence & Knowledge required  Separation of local operation from global one  Creating and managing local player base (liquidity)  Interfacing with National Regulatory Bodies Obliged to  Devise new business models (and margins) - local taxes, local investment, decentralization of operations  Acquire Integration expertise and references  Understand the “Retail & Land Based” Gaming model & design interfaces to it.com operators I challenged

Slide 11 SmartTech 2010 Presentation Consumer Trends

Slide 12 SmartTech 2010 Presentation Advertising, is the King Dead? Internet overtakes TV in advertising

Slide 13 SmartTech 2010 Presentation Source: OPA and Nielsen Online December 2008, E-marketer Media, A fragmented mosaic

Slide 14 SmartTech 2010 Presentation Gaming Spectrum, New models rising Lotteries Social Gaming Traditional Money Play.com players Money Play New generation Virtual Goods.com

Slide 15 SmartTech 2010 Presentation intralotinteractive

Slide 16 SmartTech 2010 Presentation Founded 2009 Consolidates On Line Assets of Intralot Group Aims at the Government Regulated On Line Markets Provides B2B & B2G Technology and Services Provides B2C Services in Regulated Markets Integrates best Partnerships Intralot Interactive, in brief Our Vision “ Inspiring the Player ” Our Mission “Shape the future of Gaming ”

Slide 17 SmartTech 2010 Presentation RetailSocial Venue Registered PlayAnonymous Play Interactive Play LOTTERY NETWORK Customer Centric, the product architecture

Slide 18 SmartTech 2010 Presentation Retail Network Retail-Self Service Loyalty Cards Subscription Play Betting in the Retail Automation at the Retail Loyalty Programmes Subscription Gaming Web.TV Transactions over Internet Streaming Video Mobility Game Info Portal Info Sites Game Social Network Social Network Sites Bet Acceptance, e-paymets Mobile Gaming Mobility Anonymous Gaming Anonymous Gaming Registered Loyalty Gaming Registered Loyalty Gaming Registered Transactional Gaming Registered Transactional Gaming TypeDescription Stage Migration Roadmap, a 3+3 strategy for lotteries

Slide 19 SmartTech 2010 Presentation Success Story, Bilyoner Turkey

Slide 20 SmartTech 2010 Presentation Success Story, Intralot Italia

Slide 21 SmartTech 2010 Presentation thankyou George Zenzefilis General Director, INTRALOT Interactive