Workshop in Bovec, 2-3 Sept Forum on cross-border cooperation Claudio Di Giorgio, Lia Gover - Informest Ministero dell'Economia e delle Finanze

WP5 summary /1 Ministero dell'Economia e delle Finanze WP5 is dedicated to promoting a joint ITA/SLO territorial marketing and to supporting the internationalization of local SMEs. WP leader:INFORMEST, Gorizia (PP8) 33% of the WP budget Co-Leaders:GZS Gospodarska Zbornica Slovenije, Nova Gorica (PP5) OZS Obrtno-podjetniška Zbornica Slovenije, Ljubljana (PP6) 31% of the WP budget Main partners involved: ROD (LP), SDGZ (PP7), EINE (PP13) (13%)

WP5 summary /2 Ministero dell'Economia e delle Finanze WP5.1 Territorial marketing of the CB area WP5.2 CB economic cooperation WP5.3 Internationalization of local SMEs WP5.1 main activities: - Organization of a Forum on cross-border integration - Identification of 5 driving economic sectors for TM - Identification of 6 most promising foreign markets - Realization of 40 market researches (5+5+30)

WP5.1 Time schedule Ministero dell'Economia e delle Finanze Forum on CB integrationNov.10 Guidelines for territorial marketingby Dec.10 Identification of 5 target sectorsby Jan.11 Identification of 6 foreign markets + comparative analysis by Apr.11 Internal market research on target sectorsby Jun.11 CD and promotional materialby Aug.11 Local partnership events (9)Feb.11 – Sept.12 Joint missions abroad (3)Jul.11, Mar.12, Oct.12

The Forum Ministero dell'Economia e delle Finanze Date and venue:Nov. 2010, Gorizia Topic:state of the art of ITA/SLO economic integration Participants:local institutions, R&D centres, business support organizations, SMEs associations, entrepreneurs (Identification and assesment of potential stakeholders – WP 2) Scope:(1) to analyze the level of territorial integration in the CB area – past experiences and best practices; (2) to analyze the common interests and potentialities of cross-border cooperation; (3) to define common strategic guidelines for a joint territorial marketing

Inputs for the Forum Ministero dell'Economia e delle Finanze WP 3: 4 Thematic dossier; WP 4: Reccomendations on potential areas and on networks + 15 areas and key factors; Identification of main economic needs from SMEs (check list sent with invitation); Interest and potentialities from each region (partners’ contribution) FORUM

Outputs for the Forum Ministero dell'Economia e delle Finanze FORUM Guidelines for territorial marketing - analysis of the territorial economic potential and main assets - methodology and tools for implementation of territorial markeing actions (5.2 and 5.3) - basis for the identification of target sectors and foreign markets

A proposal for the agenda Ministero dell'Economia e delle Finanze Opening session Institutional opening remarks (“kick off conference” - LP) -presentation of the iCON project: main activities, outputs and results; -institutional representatives from the CB area: needs and expectations for strenghtening the CB cooperation; -press conference;

A proposal for the agenda Ministero dell'Economia e delle Finanze To follow Forum on territorial development -Results coming from the 4 dossier (PP 8 and PP2); -SMEs economic needs (LP, SDGZ) -Potentialities and opportunities for regional CB cooperation (invited speakers) -Best practice for CB cooperation: the experience of SMEs -Conclusions (LP)

Tasks and responsabilities of the partnership Ministero dell'Economia e delle Finanze TASKActivity to be performedPPs resp.Deadline PARTICIPANTS Definition of the list of participants (stakeholders list and main contacts, at least ) ALL17° Sept. SAVE THE DATE: Delivery of a “save the date” to main stakeholders identified WP leader and WP co-leaders 30° Sept. AGENDA: Identification of topics Identification of speakers Identification of best practices ALL15° Oct.

Tasks and responsabilities of the partnership (2) Ministero dell'Economia e delle Finanze TASKActivity to be performedPPs resp.Deadline DISSEMINAT. and COMMUNIC. ACTIVITIES: Dissemination of invitation (with check list of economic needs) ALL5° Nov. Publication on regional press (1 x region) and on main communication networks OZS + INF.8° Nov.+ 2/ 3 days before the forum GATHERING OF NEEDS Processing of needsWP leader and WP co-leaders 15° Nov.

Tasks and responsabilities of the partnership (3) Ministero dell'Economia e delle Finanze TASKActivity to be performedPPs resp.Deadline 4 DOSSIER Dossier fullfilment and elaboration for forum scope PP2 and PP 8 12° Nov. ORGANIZATION AND LOGISTICS All logistic and organizational details WP leader and WP co-leaders + LP 6 Sept ->date of the forum

Open discussion Ministero dell'Economia e delle Finanze - Forum agenda -S-Speakers -P-Preparatory documents (partners’ contribution)

Thank you for your attention Lia Gover – Informest Ministero dell'Economia e delle Finanze