Effect of Limitations and Constraints on Marketing Activities Unit 3-Introduction to Marketing Effect of Limitations and Constraints on Marketing Activities

Dodgey Dan’s Used Car Sales Family Car for sale £1400 ono One careful owner Excellent condition 6 months MOT and Road TAX Extra’s Alloy Wheels, Furry Dice What do you think about this advertisement? Is it Fair? Why/not Do you think there should be laws against this type of thing? Are there laws against this kind of thing? DO you know what they are? P2 describe the limitations and constraints of marketing [RL]

Questions What do you think about this piece of marketing? P2 describe the limitations and constraints of marketing [RL] Questions What do you think about this piece of marketing? How would you feel if you bought this car? What do you see Do you think it is fair? Accurate? Should it be allowed? Do you think there are rules against this sort of thing? Do you know what these rules are called/known as

Lesson Objectives Identify and Describe the limitations/constraints which effect the Marketing of Tesco Club card Today you will Identify (Find out) the laws which protect consumers Investigate what retailers do to comply with these laws Research Tesco Club Card Marketing to identify then explain the limitations and constraints they face and how they overcome/comply with these- Write your findings up in a Report Skills-Research for, Select and Apply relevant information Disposition- Teamwork, communication Criteria P2 describe the limitations and constraints of marketing [RL]

P2 describe the limitations and constraints of marketing [RL] Expectations Some: will explain the consumer laws and effects of pressure groups and independent agencies and how they effect the marketing of Tesco Club Card and Subway Most: will explain the consumer laws and effects of pressure groups and independent agencies and how they effect the marketing of Tesco Club Card All: will explain the consumer laws and how they effect the marketing of Tesco Club Card

Getting the Theory Look at the notes on Consumer Law Highlight the keywords Which show the constraints and limitations on marketing activities P2 describe the limitations and constraints of marketing [RL]

P2 describe the limitations and constraints of marketing [RL]

Interpreting the Theory Now make notes which explain the limitations and constraints on marketing to a 4 year old P2 describe the limitations and constraints of marketing [RL]

PEE Applying the Theory Now think about the limitations and constraints of consumer law on marketing Look at the advertisement from Dodgy Del’s Identify where he has breached consumer law. Say which law he has broken and how you know this PEE P2 describe the limitations and constraints of marketing [RL]

Research and Evidence for Assessment P2 describe the limitations and constraints of marketing [RL] Research and Evidence for Assessment In your learning groups look at the examples of marketing for Tesco Club card. Look for places where Tesco have complied with the consumer law you have just researched. Highlight the evidence of compliance (point) and state which law they are complying with(example) and how you know this (evidence) PEE

Plenary Write down what are :- the 3 most important things you have learned 2 things which are still unclear 1 way they can connect what you have just learned with something else. P2 describe the limitations and constraints of marketing [RL]

Lesson Part 2. Working in groups Read the notes on:- P2 describe the limitations and constraints of marketing [RL] Lesson Part 2. Working in groups Read the notes on:- Data Protection Voluntary codes of advertising practice Pressure groups Consumerism Acceptable language Highlight the keywords Which show the constraints and limitations on marketing activities

Interpreting the Theory Now make notes which explain the limitations and constraints on marketing to a 4 year old P2 describe the limitations and constraints of marketing [RL]

Research and Evidence for Assessment P2 describe the limitations and constraints of marketing [RL] Research and Evidence for Assessment In your learning groups look at the examples of marketing for Tesco Club card. Look for places where Tesco have complied with Data protection etc that you have just researched. Highlight the evidence of compliance (point) and state which law/constraint they are complying with(example) and how you know this (evidence) PEE

Plenary Working in your learning groups P2 describe the limitations and constraints of marketing [RL] Plenary Working in your learning groups Take turns to write on the sheet of paper something you have learned in this lesson (hour)

P2 describe the limitations and constraints of marketing [RL] Achieving P2 Identify and Describe the limitations/constraints which effect the Marketing of Tesco Club card. Identify –find out-research-interpret Describe- Paint a picture with words. Say what you see, add detail. PEE Point Example Evidence

Writing Up Your findings Identify which limitations apply to the marketing of Tesco Club card Explain what the limitations are The purpose of the limitation How it limits the marketing of Tesco club card Give an example of this Provide evidence to support what you say Hand in by 12.00- PUT YOUR NAME on YOUR WORK P2 describe the limitations and constraints of marketing [RL]

P2 describe the limitations and constraints of marketing [RL] Plenary Name at least 3 limitations and constraints faced by businesses on their marketing activities What does the data protection act 1998 protect customers from? Why is the Data protection act 1998 important for marketing purposes?

P2 describe the limitations and constraints of marketing [RL] E.g Data protection act 1998 sets out rules for organisations when they collect and use peoples personal data. The purpose of this legislation is to protect customers from the unfair use of their personal details. The act limits the amount and type of data Tesco can collect and use in their marketing. On the club card application form Tesco have included a section on data protection which the customer must complete and sign for Tesco to use and pass on their data. If a customer wants Tesco to send them offers(marketing) on Tesco only products they must select this option

P2 describe the limitations and constraints of marketing [RL] Homework Produce a venn diagram which identifies the similarities and differences of Subway and Tesco club card marketing techniques