Source: CAB Analysis of Nielsen timeperiod level data; LIVE+7; 2Q14 excludes BBO homes. Broadcast 6 affils 2A09 & 2Q14 and 4 nets in 2Q04 -20% v. ‘09 +2%

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Presentation transcript:

Source: CAB Analysis of Nielsen timeperiod level data; LIVE+7; 2Q14 excludes BBO homes. Broadcast 6 affils 2A09 & 2Q14 and 4 nets in 2Q04 -20% v. ‘09 +2% v. ‘09 -13% v. ‘09 +7% v. ‘09 Broadcast Total Day Ratings Reached Record Lows In 2014

-26% v. ‘09 +10% v. ‘09 -22% v. ‘09 +15% v. ‘09 …Same Story Holds True in Primetime Source: CAB Analysis of Nielsen timeperiod level data; LIVE+7; 2Q14 excludes BBO homes. Broadcast 6 affils 2A09 & 2Q14 and 4 nets in 2Q04

Among Both Young & Old, Broadcast Ratings Drop - Especially Among Year Olds Primetime Ratings By Demo Ad Supported Cable Gains Broadcast 6 Affils Declines Source: CAB Analysis of Nielsen timeperiod level data; LIVE+7; 2Q14 excludes BBO homes. Broadcast 6 affils 2A09 & 2Q14 and 4 nets in 2Q04