Apple Inc. in 2010 INSY 5333 David Weltman, PhD.

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Presentation transcript:

Apple Inc. in 2010 INSY 5333 David Weltman, PhD

Questions to Consider What, historically, have been Apple’s competitive advantages? Analyze the personal computer industry. Are the dynamics favorable or problematic for Apple? How sustainable is Apple’s competitive position in PCs? How sustainable is Apple’s competitive position in online music and players? How do you assess Apple’s competitive position in smartphones? What are the prospects for the iPad? Conclusions Other Lessons

Apple Historical Competitive Advantages Q1: Apple Historical Competitive Advantages

The PC Industry and Apple Q2: Analysis of PC Industry

How Sustainable is Apple’s Competitive Position in PCs? Sculley Initiatives Q3: Sustainability of PC business

How Sustainable is Apple’s Competitive Position in PCs? Jobs Returns www.wikipedia.com Q3: Sustainability of PC business

How sustainable is Apple’s competitive position in the MP3 business? Q4: Sustainability of music business

How do you assess Apple’s competitive position in smartphones? www.investopia.com Q5: Competitive position in smartphones.

What are the prospects for the iPad?

Conclusions