HOMO CONNECTUS The impact of technology on people’s everyday lives Lee Rainie – Director Pew Internet Project University of North Florida November 5, 2007

Homo Connectus November 5, Seven hallmarks of the new digital ecosystem which Homo Connectus inhabits

Homo Connectus November 5, Hallmark 1 Media and gadgets are ubiquitous parts of everyday life

Homo Connectus November 5, Home media ecology Product Route to home Display Local storage TV stations phone TVCassette/ 8-track broadcast TV radio broadcast radio stereoVinyl album News mail Advertising newspaper delivery phone paper Radio Stationsnon-electronic Tom Wolzien, Sanford C. Bernstein & Co

Homo Connectus November 5, Home media ecology – now Product Route to home Display Local storage cableTiVo (PVR)VCR TV stations DSLTV Info wireless/phoneradioDVD “Daily me” broadcast TVPCWeb-based storage content iPod /MP3server/ TiVo (PVR) Cable Nets broadcast radiostereoPC Web sites satellitemonitorweb storage Local news mailheadphonesCD/CD-ROM Content from express deliverypager individuals iPod / storageportable gamerMP3 player / iPod Peer-to-peer subcarriers / WIFIcell phonepagers - PDAs Advertising newspaper deliveryphonecable box Radio stations camcorder/cameraPDA/Palmgame console game console paper non-electronicstorage sticks/disks Adapted from Tom Wolzien, Sanford C. Bernstein & Co

Homo Connectus November 5, Hallmark 2 The internet, especially broadband connectivity, is at the center of the revolution

Homo Connectus November 5, Internet and broadband adoption All internet mill. Broadband at home- 96 mill.

Homo Connectus November 5, Hallmark 3 New gadgets allow people to enjoy media, gather information, and carry on communication anywhere. Wirelessness is its own adventure.

Homo Connectus November 5, Wireless connectivity

Homo Connectus November 5, Mobile devices – college student ownership 88% of college students own cell phones 81% own digital cameras 63 own MP3 players 55% own video cameras 55% own laptops 27% of college students own a PDA or Blackberry % of college students play games online

Homo Connectus November 5, Hallmark 4 Ordinary citizens have a chance to be publishers, movie makers, artists, song creators, and story tellers

Homo Connectus November 5, % of online teens have created their own profile on a social network site like MySpace or Facebook % of online adults have such profiles Content creation

Homo Connectus November 5, SNS Profiles: Dashboards for social life

Homo Connectus November 5, % of young adult internet users have uploaded photos to the internet % of all users have done this Content creation

Homo Connectus November 5, % of online teens share their own creations online, such as artwork, photos, stories, or videos % of online adults have done this Content creation

Homo Connectus November 5, % have created or worked on webpages or blogs for others, including those for groups they belong to, friends or school assignments % of online adults do this Content creation

Homo Connectus November 5, % of college students keep blogs and regularly post % of online adults have a blog Content creation

Homo Connectus November 5, % of online teens report keeping their own personal webpage % of online adults have their own page Content creation

Homo Connectus November 5, Content creation 26% say they remix content they find online into their own artistic creations % of online adults have done this

Homo Connectus November 5, % of online young adults have created an avatar that interacts with others online % of all adult internet users have done this Content creation

Homo Connectus November 5, % of young adult internet users have uploaded videos to the web % of all adult internet users have done this Content creation

Homo Connectus November 5, Content creation by age

Homo Connectus November 5, Hallmark 5 All those content creators have an audience.

Homo Connectus November 5, % of young adult internet users use video-sharing sites % of all adults go to such sites Accessing new information content

Homo Connectus November 5, % of college students have read blogs % of all adults do that Accessing new information content

Homo Connectus November 5, % of young adult internet users seek information at Wikipedia sites % of all adults use them Accessing new information content

Homo Connectus November 5, % of young internet users download podcasts % of all adults do Accessing new information content

Homo Connectus November 5, Hallmark 6 Many are sharing what they know and what they feel online and that is building conversations and communities

Homo Connectus November 5, % of young adult internet users have rated a person, product, or service online % of all adults have done so Information sharing and evaluation

Homo Connectus November 5, % of online young adults have tagged online content % of all adults have done that Information sharing and evaluation

Homo Connectus November 5, % of younger internet users have commented on videos They also post comments on blogs and photos % of all adults have commented on videos Information sharing and evaluation

Homo Connectus November 5, Hallmark 7 Online Americans are customizing their online experiences thanks to Web 2.0 tools

Homo Connectus November 5, ~ 40% of younger internet users customize news and other information pages; ~ half are on specialty listservs Information customization

Homo Connectus November 5, ~ A quarter to a third of younger internet users get RSS feeds Information customization

Homo Connectus November 5, What all this connectivity does to us It changes our relationship to information and media It changes our relationship to each other

Homo Connectus November 5, Volume of info grows – the “long tail” of information expands – Chris Anderson Life changes in 10 important ways – 1

Homo Connectus November 5, Velocity of info increases – “smart mobs” emerge – Howard Rheingold Life changes in 10 important ways – 2

Homo Connectus November 5, Venues of intersecting with info and people multiply – place shifting and time shifting occur -- “absent presence” and “present absence” become regular features of human interactions Life changes in 10 important ways – 3

Homo Connectus November 5, Venturing for info changes – search strategies and search expectations spread in the search- engine era Life changes in 10 important ways – 4

Homo Connectus November 5, Vigilance for info transforms – attention is truncated (“continuous partial attention”) and elongated (deep dives by amateur experts) Life changes in 10 important ways – 5

Homo Connectus November 5, Valence (relevance) of info improves – search gets better -- “Daily Me” and “Daily Us” get made – Nicholas Negroponte --- … the variety of info increases, especially for heavy users – they bump into news Life changes in 10 important ways – 6

Homo Connectus November 5, Vetting of info becomes more “social” – credibility tests change as people ping their social networks -- internet becomes “personified” in people’s social networks – Dr. Google, Pastor Yahoo Life changes in 10 important ways – 7

Homo Connectus November 5, Viewing of info is disaggregated and becomes more “horizontal” – new reading strategies emerge as coping mechanisms -- Allen Renear UI-Champaign- Urbana Life changes in 10 important ways – 8

Homo Connectus November 5, Voting on and ventilating about info proliferates as tagging, rating, and commenting on material is enabled – collective intelligence expands – Pierre Levy and Henry Jenkins -- “5 th Estate” emerges - William Dutton Life changes in 10 important ways – 9

Homo Connectus November 5, inVention of info and the visibility of new creators is made easier – the read/write, Web 2.0 world facilitates participation -- privacy and identity are scrambled Life changes in 10 important ways – 10

Homo Connectus November 5, Hallmark 8 Everything is going to change in the coming years

Homo Connectus November 5, The J-curve laws Computing power doubles every 18 months – Moore’s law Storage power doubles every 12 months – disk law Communications power doubles every 2-3 years with improvements in fiber optics and compression – Gilder’s law –Spectrum power is enhanced with efficiency improvements in spectrum allocation and use

Homo Connectus November 5, Home media ecology – now Product Route to home Display Local storage cableTiVo (PVR)VCR TV stations phone/DSLTV Info wirelessradioDVD “Daily me” broadcast TVPCWeb-based storage content iPod /MP3server/ TiVo (PVR) Cable Nets broadcast radiostereoPC Web sites satellitemonitorweb storage Local news mailheadphonesCD/CD-ROM Content from express deliverypager individuals iPod / storageportable gamerMP3 player / iPod Peer-to-peer subcarriers / WIFIcell phonepagers - PDAs Advertising newspaper deliveryphonecable box Radio stationsPDA/Palmgame console game console paper Satellite radionon-electronicstorage sticks/disks Adapted from Tom Wolzien, Sanford C. Bernstein & Co Home media ecology – future

Homo Connectus November 5, Home media ecology – future Product Route to home Display Local storage cableTiVo (PVR)VCR TV stations phone/DSLTV Info wirelessradioDVD “Daily me” broadcast TVPCWeb-based storage content iPod /MP3server/ TiVo (PVR) Cable Nets broadcast radiostereoPC Web sites satellitemonitorweb storage Local news mailheadphonesCD/CD-ROM Content from express deliverypager individuals iPod / storageportable gamerMP3 player / iPod Peer-to-peer subcarriers / WIFIcell phonepagers - PDAs Advertising newspaper deliveryphonecable box Radio stationsPDA/Palmgame console game console paper Satellite radionon-electronicstorage sticks/disks Adapted from Tom Wolzien, Sanford C. Bernstein & Co Virtual worlds – Second Life Mirror worlds – Google Earth Augmented reality – Smart door knob Life-logging – Nike and iPod link Virtual worlds – Second Life Mirror worlds – Google Earth Augmented reality – Smart door knob Life-logging – Nike and iPod link

Homo Connectus November 5, Thank you! Lee Rainie Director Pew Internet & American Life Project 1615 L Street NW Suite 700 Washington, DC