Ipod case study Craig lizotte

What is Ipod  An mp3 player designed my Apple.  Creator was Tony Fadell he approched different companies untill apple accepted his idea and hired him.

SWOT Analysis Strengths  Financial resources for development  Not much competition  Leader in market share Weakness  higher price then some other brands  limitation of new product lines Opportunities  Used as educational tool for e-books which  may compel parents to buy one for their kids  All in one tool Threats  Mp3 laws  Business cycle will eventually peek  New Competition

Segmented Market  Generation Y  Ages  Both male and female

Management Structure  CEO of Apple – Steve Jobs  CFO - Fred D. Anderson  Senior Director of iPod and Spechial Projects Group - Tony Fadel  Senior Manager - Ben Knauss

Competition  Ipod is currently the market leader in its industry and has 46.3 percent of the flash drive music player market

Competition Other companies That are competing  Scandisk, I River Clix  creative Zen V,  Toshiba Gigabeat  new Microsoft Zune.

History of the Ipod There are 4 Models Ipod, Ipod nano,Ipod mini and Ipod Suffle

Ipod 1 st Generation There are currently six generations of Ipod 1 st generation  Released - October 2001  Memory – 5 – 10 GB

Ipod 2 nd & 3 rd Generation Second Generation  Released – July 2002  Memory – 10 – 20GB Third Generation  Released - April of 2003  Memory - 10, 20 or 30GB

4 th Generation  Released – July 2004  Memory – 20 – 40 GB

Ipod 5 th & 6 th Generation 5 th Generation  Released – October 2005  Memory 30 – 60 GB 6 th Generation  Released September  Enhanced video  Longer battery life.  Thinner

Ipod nano First Generation Released October 2005 Memory - 1 GB

Ipod nano Second Generation  Released

Ipod Mini 1 st Generation Released - January 2004 Memory – 4 GB 2 nd Generation Released - February 2005 Memory - 6 GB

Value Bubble

Attract  Ipod.com autmaticaly forwards you to under the Ipod page  Free down loads

Engage  Easy to navigate  Html  CCS cascade style sheets  Java script  Active X to view videos on the site.

Retain  Frequent updates  Services  New products

Learn  Surveys  Colors purchased

Relate  Based on the results of the surveys apple can compile the information for future products.