Info Product Creation

A way to capture and deliver your… Skills Knowledge Experience …in Written Word, Audio, Video and more… What are Info Products?

A way to capture and deliver... Information Education Inspiration …to package & sell as high value solutions to meet market needs What are Info Products?

ebooks Reports Checklists Templates Workbooks Manuals Mind maps Flowcharts Graphs …? Printed or Readable Info Products

mp3s CDs Podcasts Tele-seminars Webinars Online video DVDs Multi media package Home study course …? Media/Multimedia

Free: ‘Special Report’ (ebook) or mp3 download ‘How to…’ ebook $17 / Interview mp3 & transcript $27 2 x CDs $47 / 3 CD set & workbook $97 Teleseminar or video series $197 DVD set$297 1 day workshop $497 Home study course $697 3 day seminar $1497 Membership site $47/$97 mth Inner Circle $497 mth

PlanBased on Market Research IngredientsInformation/Education/Inspiration/Resources ToolsHardware / Software Strategy How Do I Create Info Products?

Ebook ‘Special Report’ mp3 Presentation with audio Video Products Exercise

Technology? Or Psychology? WHAT’S THE BLOCK?

Time for a… BELIEF CHANGE

Telephone Computer Digital camera Headset Web cam Lapel microphone Voice recorder Technology you probably have & use everyday…

Word processor Skype Dictation software (DEMO) Presentation software PDF software Technology you probably have...(or can get for free) & use everyday… Photo / Image editor Audio software Screen capture software Video editing software

Problem & Solution What is the One thing that would make the biggest difference to your clients? What are the 3 clear benefits to them? Products Exercise: ‘1 Minute Tip’

Your ‘1 Minute Tip’ Problem, Solution & 3 Clear Benefits

Name / Website / business ‘Tip’ Title Problem Solution 3 Clear Benefits Name / Website / business Your ‘1 Minute Tip’

Audacity (free audio software) Video(Flip / Kodak Zi8 camera) BELIEF CHANGE DEMO: Record: ‘1 Minute Tip’

Core ‘Recording’ Principal: Recording / Filming is similar to Word processing = data on screen in a sequence Record: ‘1 Minute Tip’

Audacity (free audio software) Magix(video editing software trial) BELIEF CHANGE Edit: ‘1 Minute Tip’

Core Editing Principal: Remove what you don’t want = keep what you do want Edit: ‘1 Minute Tip’

DEMO: Edit: ‘1 Minute Tip’ Audacity (free audio software) Edit audio = mp3 audio product Your ‘1 Minute Tip’ – Audio Product

DEMO: Edit: ‘1 Minute Tip’ Magix**(video editing software) Edit video = mp4 video product Your ‘1 Minute Tip’ – Video Product

Create Your Own YouTube Channel Upload Videos to YouTube Your ‘1 Minute Tip’ - Leverage

range of products provides multiple entry points adds increasing value to your business something for everybody multiple income streams Your Product Funnel

Formats ebook Checklists Templates Reports Workbooks Manuals Mind maps Flowcharts Your Product Funnel

Formats mp3 CD CD set with workbook Online video DVD Podcast Multi media pack Home study course Membership site Inner Circle Your Product Funnel

‘Special Report’ (ebook)FREE ‘How to…’ ebook$17 Interview mp3 & transcript$27 2 x CDs$47 CD set with workbook$97 Teleseminar series$197 Example Price Points

Online video series$197 DVD set$297 One day workshop$497 Home study course$697 Membership Site$47 month Inner Circle$497 month Example Price Points

‘How to…’ ‘The 3 Core Principles of...’ ‘The 3 Step Business/Marketing/Sales Plan for....’ ‘5 Things You Must Know About...’ ‘7 Most Expensive Mistakes In...’ ‘10 Beginners Blunders You Must Avoid!’ Example Product Titles

Your Product Funnel Time to Get Creative….

‘Special Report’? ‘How to...’ ebook? Interview mp3? 2 CD set? CD set with workbook? Teleseminar series? What is the title of your...

DVD? Online video? One day workshop? Home study course? Membership Site? Inner Circle Club? What is the title of your...

Mo Latin