Name 10???. Branding Definition / meaning…. reasons for it? benefits achieved from successful branding?

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Presentation transcript:

Name 10???

Branding Definition / meaning…. reasons for it? benefits achieved from successful branding?

Reviewing and Updating the Brand eg if business objectives change – what might you want to change? Relate this to Hallmark… Look at the web-site – and the tabs at the top of the page!

Promoting – Relate to Hallmark meaning; reasons for; benefits achieved;

The 4 P’s - apply and assess the marketing mix used for a current product at Hallmark Choose a product from the activities used including marketing mix (4 P’s – Product, Price, Place, Promotion and market segmentation. Do 1 slide for each related to your product…………

PRODUCT

PRICE

PROMOTION

PLACE

MARKET SEGMENTATION