The smart way to innovate – Funding options for R&D and commercialisation in the food industry Obi Ezenwa

Agenda 1. Brief background about Pera 2. What funding is available? 3. What is the EC looking to fund? 4. What are the key elements for funding? 5. How do I go about the application process? 6. Case study examples of previously funded projects 8. Close

Set-up in 1946 by UK government An international, multi-site research organisation An organisation owned by our sector/clients Typical research institute activities Technology transfer Technology valorisation Technology development Who is Pera?

Adapting to Climate Change Greening the industry Food security Healthy Europe Oceans for future Five societal challenges – innovation is needed

What funding is available? CallDeadlineBudget EC Framework Programme seven (FP7): Research for the benefit of SMEs08 Dec 2010€110 million Research for the benefit of SME Associations08 Dec 2010€79 million Demonstration08 Dec 2010€15 million Knowledge Based Bio-Economy (KBBE)Feb 2011€ million CIP Eco-innovation and market replicationSept 2011Tbc (€35 million – 2009) Technology Strategy Board (TSB): Technology inspired collaborative research: (Biosciences and High Value Manufacturing) 17 Nov 2010£18 million

Background to EC Funding – Framework Programme 7 (FP 7) €53Bn available to help businesses develop new products and processes Designed to enhance the competitiveness of Europe through collaborative research and supporting activity 10 themes in total from food to space and security

EC Priority thematic topics Energy Environment (including climate change) – €1800 million Food, Agriculture, Fisheries, Biotechnology – €1935 million Health – €6050 million Information and Communication Technology Nanoscience, nanotechnologies, materials and new production technologies Security Space Transport (including aeronautics)

Background to EC Funding - Why is there €53Bn from the EC? Low labour rate competition High-technology competition Globalisation % EU15 Manufacturing Employment

We don’t have the time We don’t have cash to invest and can’t afford to take the financial risk We don't have the facilities, equipment, know-how Don’t have the contacts to take to market The barriers – Is there a smart way to innovate?

Blocks of between €1500k & €3500k are available to fund Your new product, process or service development Your improved supply chain development Your strategic customer relationship development Your promotion of new offerings in new markets Minimise your investment & risk Without diluting equity or IPR What is the EU looking to fund?

KBBE Processed foods with lower salt, fat and sugar content Safety and quality of ready-to-eat foods Novel biotechnological approaches for transforming industrial and/or municipal biowaste into bioproducts Sustainable management of agricultural soils in Europe for enhancing food and feed production and contributing to climate change mitigation And more Research for the benefit of SMEs \ Associations Any scientific or technology area What is the EU looking to fund?

€1.45m total project value Norsk Gardsost is a sector organisation for traditional cheese- making. A Barrier for preventing pathogenic bacterial growth in cheese from non-pasteurized milk

What are the key elements for funding? Is there a NEED? Why can’t you just do it? How is your solution going to satisfy this NEED? Why is your solution better than existing solutions?

What are the key elements for funding? P olitical E conomic S ocial T echnology L egislation E nvironmental PESTLE

How do I go about the application process? BEFORE YOU START Techno-economic validation Novelty verification, patent reviews Risk DECISION MADE TO MOVE FORWARD WITH AN APPLICATION Concept surgery, concept development –What is our solution? –Who are the best people to deliver? –How will we take it to market? WRITE THE PROPOSAL / RECRUIT PARTNERS INTERNAL REVIEW SUBMIT THE PROPOSAL TO BRUSSELS

The process Feedback from EC, score out of 15 Contract negotiation Documentation collation, partner due-diligence Consortium agreement is signed Advance EC funds to project bank account, distribution to partners Project start

EC evaluation criteria 1.Scientific and technical excellence 2.Quality and efficiency of the implementation and the management 3.Potential impact through the development, dissemination, and use of project results

Deliverables Mid-term : proof of science Final deliverable: pre-production prototype or demonstration rig Funding for exploitation and dissemination activities Project success criteria? Are you making money as a result of the project?

About 6 man-months effort to prepare an EU application The chances of securing funding can be less than 10% Bureaucratic to secure and manage contract The process - downside

€2.28m total project value Healthy high-fibre / low salt baking process based on the use of European Barley flour NBL - the Norwegian Federation of Food and Drink Industry as route to Market

FP7 Website

Summary Innovation is essential to compete in global markets EU government grants available to help companies Difficult to win the grants Help is available to help you access the grants and develop products for you

Thank You