1 Version 1.0 D-Link HQ, Apri Sales Guide DCS-2103 HD Cube Network Camera DCS-2130 HD Wireless N Cube Network Camera D-Link Confidential

Table of Content Product Highlight  Positioning Overview  Target Market  Selling Point Competition Analysis  Competition Mapping  Head Competition  Sell Against Competition Technology Brief Product Deployment Guide

3 Positioning Overview Consumer Q1 / 2011 Q2 / 2011 Q3 / 2011 DCS-2102 / 2121 ¼” CMOS MPEG4, MJPEG 10fps (MJPEG) two-way audio Wired (DCS-2102) Wireless b/g (DCS-2121) SD slot Prosumer DCS / 2130 ¼” CMOS H.264, MPEG4, MJPEG 30fps two-way audio Wired (DCS-2103), Wireless n & WPS (DCS-2130) Micro SD slot Available In Development In Plan

4 DCS-2103/2130 Wireless N (DCS-2130) 2-way Audio H fps HD 1280x800 DI/DO Mainstream HD H.264 all-in-one cube camera. Compact design that suit for all environments. HD resolution as new industry-standard (aspect ratio: 16:9) provides a significant advantage over competition with future-proof advantage. Positioning Overview

5 RetailResidentialCommercialEducationHealthcareGovernment All entrances Security zone Public corner Warehouse Car Park All entrances Garden and backyard Perimeter Public corner Private garage Car park Outdoor sport area All entrances Lobby Security zone Public corner Warehouse Factory plant Loading dock All entrances Outdoor field Public corner Perimeter Warehouse Roof All entrances Lobby Security zone Car park Public corner Perimeter Warehouse Roof All entrances Lobby Security zone Public corner Perimeter Warehouse City surveillance DCS-2103 HD H way audio Di/DO Micro SD Target Market DCS N + WPS

1. Triple codec (H.264, MJPEG, MPEG-4) supports all VMS integration. 2. 1/4” Megapixel progressive CMOS sensor 3. Build-in fixed lens 3.45mm, F FPS (Full frame rate) of HD (720p, max 1280 x 800). 5. ONVIF Compliance. 6. Simultaneous three (3) profiles feed specific stream for each app. 7. Support ePTZ 8. Local Micro SD slot support both SD 1.1 and SDHC 2.0 storage card 9. 2-way audio support 10. DI x 1 / DO x Built-in Samba client for NAS 12. Privacy Mask feature 13. Supports multiple access list 14. HTTPS 15. WMM ( DCS-2130 only ) 16. WPS ( DCS-2130 only ) 17. 3GPP mobile surveillance IPv6 Selling Point

Table of Content Product Highlight  Positioning Overview  Target Market  Selling Point Competition Analysis  Competition Mapping  Head Competition  Sell Against Competition Technology Brief Product Deployment Guide

8  Video Management HD H.264 Privacy Mask ePTZ  Network Protocol ONVIF HTTPS WMM (DCS-2310 only ) Wireless security algorithm ( DCS-2130 only ) WPS ( DCS-2130 only )  Local Storage Micro SD Card slot

Video Management HD Resolution HD, the High Definition video is commonly been adopted as mainstream video standard from vast video categories, such as digital TV, computer monitor, gaming, filmmaking, and also video surveillance. Pixel of HD 1280 x 720 (720p) 1920 x 1080 (1080i/ 1080p) Aspect Ratio: 16:9 End-to-end resolution Video quality is ensure from camera to monitor as same high quality only by HD. Except HD, all other resolution, even higher megapixel ones will end up with letterboxed, pillar-boxed, window-boxed from viewing. Future-proof standard HD is the mainstream which outpace even the non-HD megapixel range. Source: en.wikipedia.org/wiki/File:Vector_Video_Standards2.svgen.wikipedia.org/wiki/File:Vector_Video_Standards2.svg

Video Management  H.264 Advantage H.264, aka MPEG-4 Part 10, or MPEG-4 AVC (Advanced Video Coding), becomes the mainstream compression technology since Better video quality than MPEG-4 with far less bit rate (approx 50% less, 80% less than M-JPEG). Thus, less bandwidth and less storage are required, best suit for limited bandwidth and long term storage. * M-JPEG and MPEG-4 are widely known as mainstream compression for years, and still the dominant for many video management systems nowadays, but obviously, the trend is embracing H.264 as majority for next move.

Video Management  H.264 Quality The improved compression performance of H.264 comes at the price of greater computational cost. H.264 is more sophisticated than earlier compression methods and this means that it can take significantly more processing power to compress and decompress H.264 video. A video frame compressed at the same bit rate compared as below figures: * Picture source: Vcodex White Paper: An overview of H.264 MJPEG (same bit rate 512k) MPEG4 (same bit rate 512k) H.264 (same bit rate 512k)

Video Management Privacy Mask for personal secret Privacy Mask feature allows you to block out certain sensitive zones for privacy. You can set up to five privacy mask windows in the same screen. Privacy masks will appear on all video streams and recording videos and will overlap with motion detection windows. As seen in the figure below, the masked area does not detect any motion.

Video Management  ePTZ Thanks to digitalization, ePTZ allows user to zoom in to target area or object to see more detail than normal viewing. In addition, click and drag to move the closer view to any other area from the original image is easy and simply on your finger tip. Especially suit for HD and above. Full view of video Pan, tilt and zoom to bottom left by ePTZPan, tilt and zoom to bottom right by ePTZ 13

Network Protocol  ONVIF standard ONVIF, the Open Network Video Interface Forum, is an open industry forum for the development of a global standard for the interface of IP-based physical security products.  How you can benefit from ONVIF A global interface standard will make it even easier for end users, integrators, consultants and manufacturers to take advantage of the possibilities offered by network video technology. Visit ONVIF official website for more detail:

Network Protocol  HTTPS for network security HTTPs, the Hypertext Transfer Protocol over SSL/ TLS (Secure Socket Layer and Transport Layer Security), which is used to provide a secure identification by encrypted connection between web server and client. HTTPS is normally used in transaction of payment or access of confidential information with URL begin with “ at port 443, instead of HTTP at port 80.

Network Protocol HTTPS (cont.) The HTTPS cannot be enabled if there is no certification on the device. There are three possible ways make you can enable the HTTPS, create certificate request and upload the certificate file which is signed by third party already, create self-signed certificate automatically and Create self-signed certificate manually.

Network Protocol WMM ( DCS-2130 only ) Wi-Fi Multimedia (WMM), previously known as Wireless Multimedia Extensions (WME), is a subset of the IEEE e wireless LAN (WLAN) specification that enhances quality of service (QoS) on a network by prioritizing data packets according to four categories. Network administrators can change priority levels as they see fit. D-link have below server product support MMM: - DIR-628 Range Booster N Dual Band Router - DWL-3200AP g Managed Access Point

Network Protocol Wireless security algorithm ( DCS-2130 only ) Support IEEE wireless network security algorithm - Wired Equivalent Privacy (WEP) i Wi-Fi Protected Access (WPA) i Wi-Fi Protected Access II (WPA2)

Network Protocol WPS ( DCS-2130 only ) The Wi-Fi Protected Setup (WPS) is a standard for easy and secure establishment of a wireless home network, The goal of the WPS protocol is to simplify the process of configuring security on wireless networks

SD slot for local storage Local SD storage for network loss event purpose o Local Storage SD 1.1 Maximum capacity 4G Bytes SDHC 2.0 Maximum capacity 32G Bytes When video bit rate set 500kbps, 32GB can save 3 days video data. 19

21 o Local Storage Content of SD card remote accessible SD card content can be read, download by web user interface. User doesn’t need to get data from card. Support format function (FAT32)

Table of Content Product Highlight  Positioning Overview  Target Market  Selling Point Competition Analysis  Competition Mapping  Head Competition  Sell Against Competition Technology Brief Product Deployment Guide

Application Diagram PIR sensor Buzzer DI DO DCS-7110

Application Example PoE Switch -DES-1228P Fixed Box -DCS-3710 B1 -DCS (1.3M, H.264) Video Encoder -DVS (MPEG-4) -DVS (H.264) 9-ch NVR Appliance -DNS (Basic) -DNS (Pro) VMS Software -DCS-210 (8 ch, upcoming) -DCS-220 (32 ch) -DCS-230 (64 ch) IP SAN Storage -DSN (Tower, 5-Bay, 4GbE) -DSN (2U, 8-Bay, 4GbE) -DSN (3U, 18-Bay, 8GbE) Outdoor Box -DCS-7410 (30M IR) -DCS-7510 (50M IR) Outdoor Dome -DCS-6510 (VGA, H.264) -DCS-6511 (1.3M, H.264) Perimeter Security Room Warehouse Office Legend: Coax wireless Ethernet/ PoE Legacy Analog Camera Cube camera DCS-2103(HD,H.264) Wireless N Router - DIR-615 Wireless Cube camera DCS-2130(HD,H.264) Home living room