Essbase Overview Jim Kubik Senior Sales Consultant

© 2009 Oracle Corporation – Proprietary and Confidential Agenda What is Essbase? Essbase Key Features/Benefits/Use Cases User Experience Demonstration

© 2009 Oracle Corporation – Proprietary and Confidential How many people have worked with Essbase in the Past?

© 2009 Oracle Corporation – Proprietary and Confidential Jim’s Hotel How would you “view” the business??

© 2009 Oracle Corporation – Proprietary and Confidential Spreadmart Hell?

© 2009 Oracle Corporation – Proprietary and Confidential Most Modeling is Done Here! It is the right tool, but… Disconnected Data Security Risks Error-prone Doesn’t scale No controls / audit trails Multiple calculations Spreadsheets are inefficient for more than two dimensions

© 2009 Oracle Corporation – Proprietary and Confidential Business is more than “2D” We typically look at more than two dimensions (multi- dimensional) So what do we do? Add more column headers! In our example: “Total” Market BY “Total” Product, Actual Sales for Qtr1 = 95,820 Creates HEADACHES! Measures Time Scenario Market Product

© 2009 Oracle Corporation – Proprietary and Confidential Multi-Dimensional = Multi-Sheet… Add a sheet for each brand 4 brands + Total = 5 Sheets The problem exacerbates… Market(s)

© 2009 Oracle Corporation – Proprietary and Confidential Multi-Sheet = Nightmare How about by Brand and by Market? 5 Brands BY 500 Properties = 2500 Sheets! What about by Location too? Welcome to “Spreadsheet Hell”

© 2009 Oracle Corporation – Proprietary and Confidential Solution?????

© 2009 Oracle Corporation – Proprietary and Confidential Essbase OLAP Database Dimensional “cube” of information The “By’s” of the company, How you “see” the Business Ability to “slice n dice” the data Essbase is commonly used to Combine multiple sources of disparate data Analyze summarized data Provide an intuitive data model “What If” and predictive analysis “Speed of thought” Satisfy the needs of a variety of users Executives, managers, analysts & other business users From power users to novices

© 2009 Oracle Corporation – Proprietary and Confidential Hyperion Essbase A Brief History Developed by Arbor Software Essbase: Extended Spreadsheet Server Database Heritage: Spreadsheets Financial modeling tools Client/Server architecture Dynamic Sparse matrix handling US patent granted 1994 “Speed of Thought” response

© 2009 Oracle Corporation – Proprietary and Confidential Essbase Provides the Best of Both Worlds Use the same familiar tools, Excel, Word, PowerPoint Achieve Speed of Thought response time Benefit from a centralized enterprise-scale solution Oracle Essbase

© 2009 Oracle Corporation – Proprietary and Confidential Dimension Hierarchies Dimensions are typically hierarchical in nature Allows user to “drill down” on values for greater detail Year Quarter 2 April Brands Pointview JK3 Middle scale Hotel 13 Properties West CA East CT NY UpperscaleQuarter 1 January February March

© 2009 Oracle Corporation – Proprietary and Confidential Database Outline Tree structure for dimension hierarchies Consolidations and mathematical relationships between members Alternate & Ragged Hierarchies support Time and Financial intelligence

© 2009 Oracle Corporation – Proprietary and Confidential ReportingAnalysis Which customers spend the most? What did this customer buy? What is the Q4 revenue forecast? Which customers are most profitable? What is the customer likely to buy next? What if demand falls short of forecast? BI Tools Are Designed for Reporting Essbase is Tuned for Analysis

© 2009 Oracle Corporation – Proprietary and Confidential Agenda What is Essbase? Essbase Key Features/Benefits/Use Cases User Experience

© 2009 Oracle Corporation – Proprietary and Confidential Key Features One Version of the Truth One Place to create and maintain business rules and calculations Get away from spreadsheet chaos. Speed-of-thought analysis for thousands of concurrent users Premium Performance & Optimized Storage Write Back capability Time and Financial intelligence Mission-critical applications Powerful Querying and Complex Calculations Enterprise scale Forward Looking Applications Robust Write-back & Security Ease of development, deployment and maintenance

© 2009 Oracle Corporation – Proprietary and Confidential Copyright © 2009, Oracle and / or its affiliates. All rghts reserved. 20 No More Spreadsheet Chaos Improved Performance Visibility and Service Quality Before  Excel – cumbersome, manually maintained (store managers phoned in results)  Data discrepancies, low confidence in the numbers  No standard set of performance measures, lack of detail for analysis  Operators and managers spent a lot of time gathering data, less on running the business Third largest pizza chain in the US 3000 locations worldwide More than $1 billion in sales After  Improved availability of data (from hours to 30 minutes)  Standard set of measures  Improved quality of service (order completeness improved, “out the door“ time reduced 10%, higher customer satisfaction scores)  Faster identification and reaction to theft issues

© 2009 Oracle Corporation – Proprietary and Confidential Write-Back provides an “Analytic “Sandbox” 1.Choose the intersection 2.Type the updated data value 3.Click submit

© 2009 Oracle Corporation – Proprietary and Confidential Forward Looking Applications “Predictive Analytics … is where Business Intelligence is going.” A spectrum of analyses Trending Forecasting Scenario modeling What if testing Goal seeking OLAP mining Hyperion Planning HPCM

© 2009 Oracle Corporation – Proprietary and Confidential Premium Performance Multiple and cross platform deployment Unix and/or Windows 32 / 64 bit Application optimization Partitioning Clustering Tuning Trickle Feed

© 2009 Oracle Corporation – Proprietary and Confidential Copyright © 2009, Oracle and / or its affiliates. All rights reserved. 24 Providing Top Performance Scalability Market-leading OLAP Architecture Competing Vendor Essbase Competing Vendor EssbaseCompeting Vendor Essbase Load & Calculation Identical Hardware (Minutes) Query Response 50 Concurrent Users (Seconds) CPU Utilization 50 Concurrent Users (%)

© 2009 Oracle Corporation – Proprietary and Confidential “Speed of Thought” response …… for 30,000 business users 5,000 views & reports Sales HR Purchasing Finance 24 x 7 availability Maximum query time: less than 4 seconds “We realized we needed a powerful OLAP system—one that was highly dimensional and detailed—that could provide speed of thought response for tens of thousands of users. We selected Hyperion because it met our scalability and performance requirements….

© 2009 Oracle Corporation – Proprietary and Confidential Analytic Scalability Enterprise-wide Human Resources Finance Executive Management Development & Delivery Sales & Marketing

© 2009 Oracle Corporation – Proprietary and Confidential Merchandise Planning Widely Deployed International Finance Merchandise Real Estate Daily Sales Reporting Human Resources Supplier Collaboration Buyers, Suppliers, Etc. Merchandise Details Model to SKU 0.5TB Input Values 30 Billion Sub-second

© 2009 Oracle Corporation – Proprietary and Confidential Copyright © 2009, Oracle and / or its affiliates. All rights reserved. 28 Key Enabler for the Oracle EPM System COMMON ANALYTIC FOUNDATION OLTP & ODS Systems Data Warehouse Data Mart Oracle, Siebel, PeopleSoft JD Edwards, SAP, Custom Excel XML Business Process OLAP Forward-Looking Analytic Engine Multi-user Write-back Financial Intelligence Enterprise Dimension Management ERP ANALYTICS CRM ANALYTICS INDUSTRY ANALYTICS Ad-hoc Analysis Interactive Dashboards Reporting & Publishing Detect & Alert Disconnected Analytics Office Integration PERVASIVE INFORMATION ACCESS Single Enterprise Information Model Conformed Dimensions Federated Query Intelligent Caching STRATEGIC PLANNING PLANNING & BUDGETING FINANCIAL CLOSE PROFITABILITY MANAGEMENT

© 2009 Oracle Corporation – Proprietary and Confidential Agenda What is Essbase? Essbase Key Features/Benefits/Use Cases User Experience

© 2009 Oracle Corporation – Proprietary and Confidential Single sign on Process integration with Planning and HFM. User interface filtered by security Tabbed view of content One place for applications, reporting and administrative content. OBIEE EPM Workspace Integrates Management Processes into a Common Environment

© 2009 Oracle Corporation – Proprietary and Confidential Dashboard Consumption 100% thin client Ad-hoc report creation Packaged and customized dashboards Combining relational and OLAP data Consistent semantic definition across reports

© 2009 Oracle Corporation – Proprietary and Confidential Web Analysis Ad hoc query and reporting Also for rapid development NO CODE Drag and drop development Dashboard development for Essbase Allows for personalization of views Pinboarding Traffic Lighting

© 2009 Oracle Corporation – Proprietary and Confidential Reporting Reports and Books Standard Financial Web Distributed

© 2009 Oracle Corporation – Proprietary and Confidential Oracle EPM Smart View Advanced Office Integration Capabilities across: Excel Word PowerPoint Outlook Ad-hoc and free form analysis Function-based grids Dynamic data points Multi-source reporting Application forms EPM content import 34

© 2009 Oracle Corporation – Proprietary and Confidential Visualize and Explore - Moving from Data to Insight In a single click see patterns that are not apparent by just looking at numbers: Copyright © 2005, Hyperion. All rights reserved. P. 35

© 2009 Oracle Corporation – Proprietary and Confidential The first personalized information delivery solution for BI and EPM that uses desktop gadgets Oracle EPM Smart Space Always-on Desktop EPM Information Delivery Always on Personalized Desktop Gadgets Collaboration

© 2009 Oracle Corporation – Proprietary and Confidential Demonstration

© 2009 Oracle Corporation – Proprietary and Confidential Essbase Sweet Spots Spreadsheet Hell Modeling / Looking into the Future Ad hoc Financial Analysis Profitability Analysis

© 2009 Oracle Corporation – Proprietary and Confidential Drive 'what-if' scenarios to analyze alternatives Identify exceptions, trends and outliers with advanced presentation and visualization tools Slice and dice through data at the speed of thought Understand why thousands of organizations depend on the power of Essbase Assess how your organization could benefit from using Essbase You are invited to a complimentary Oracle Essbase hands on workshop

© 2009 Oracle Corporation – Proprietary and Confidential Questions

© 2009 Oracle Corporation – Proprietary and Confidential “ Essbase: The multi-dimensional database technology that put online analytical processing (OLAP) on the business intelligence map. Developed by Arbor Software, it spurred the creation of scores of rival OLAP products - and billions of OLAP cubes” Information Age Magazine August 2005 Accolades along the way …… Top Ten Most Influential Technology Innovations