Media Literacy. Media in our lives Growing up… How many TVs were in your house? How many computers? How many family members had a cell phone?

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Presentation transcript:

Media Literacy

Media in our lives Growing up… How many TVs were in your house? How many computers? How many family members had a cell phone?

Generation M Source: Generation M2, 2010www.kff.org

Source: Generation M2, 2010www.kff.org

Source: Generation M2, 2010www.kff.org

Generation M2, 2010

Generation M2, 2010

Television Average time spent watching TV: 4.5 hours / day. TV considered “old” media but still extremely popular and mixing more with “new” media. Generation M2, 2010

Cell Phones “The cell phone has rapidly cemented its place as a media delivery platform for young people.” (pg 18) Average texts: 118 / day Average media use: 49 minutes / day Generation M2, 2010

Computers Generation M2, 2010

Music Gender gap: Girls typically spend more time listening to music than boys; but… Music platforms Generation M2, 2010

Print Media / Movies Generation M2, 2010

Multitasking Generation M2, 2010

What about parental guidelines? Generation M2, 2010

So… why do we care about all of this? What is media literacy? “the ability to access, analyze, evaluate, and communicate information in a variety of forms.” (etr.org, 2006) Why is media literacy important? Media & sex Media & advertising

How do we promote media literacy? Communicate! Deconstruct the message Who paid for it? Why? Who is the target audience? What message is being sent? What lifestyle is promoted?

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