The Social RD : An interactive workshop For RD’s How to expand the nutrition conversation online!

Slides:

Advertisements

Similar presentations

Using Social Media to Build Your Business. Who am I? Joyce Raby Technology Consultant / Social Media Coach Joyceraby.com

Advertisements

Social Media Marketing Presented by Jacob Richman TechShoret Conference, February 26, 2009.

Getting Started with Social media YouTube, We Tube Jayme Swain Director, Engage.

The Social RD : An interactive workshop For RDs How to expand the nutrition conversation online!

Sajal Agarwal, Thibault Dauphin, Evana Eko, Robert Kahuanui III, Ishai Rosenberg, Nana Stephens.

The Big Idea for the “Emerging Young Artists” is to do SMART marketing using digital marketing avenues. The idea is to create awareness and increase.

SOCIAL MEDIA & PHYSICAL ACTIVITY PROMOTION: MAKING THE CONNECTIONS Presented by: Sandra De Freitas

Government Uses and Benefits. Social Communications Specialist Chair, Statewide Social Media

Dunedin Chamber of Commerce Social Media & Marketing For Your Business September 23, 2009.

A Beginner’s Guide to Social Media Nevada State Board of Nursing September 18-20, 2013 Las Vegas, Nevada.

1 Working with Social Media in Research Settings Victoria Wade Careers Consultant.

Developing a Social Media Strategy Ashley Schaffer Ebe Randeree For Your Organization.

6 Biggest Mistakes Companies Make Using Social Media HELPING BUSINESS USE SOCIAL MEDIA MARKETING FOR A

Social Media Presented by Melissa Korn – MS Society of Canada Rochelle ten Haaf – Ovarian Cancer Canada Tom Forgacs - LinkedIn.

Social Media Friend or foe?

Social Media: Connecting Students & Faculty With Your School.

By Daragh Social Media Strategy for a Political Campaign.

Current Trends and Issues for ICT in the Science Classroom

Technology for Nonprofits Social Media & Web 2.0 Natalia Smirnov Media Productions & Communications Coordinator University Community Collaborative of Philadelphia.

Adriana Iordan Web Marketing Manager / Avangate Social Networking Media How the software authors should use it?

Top Objectives: 1.Increase web traffic and exposure 2.Become definitive authority on Coffee 3.Increase sales to coffee centric Food Service Operators 4.Engage.

Getting Your Message Across Presented by Duncan Craig Communications & Marketing Co-Ordinator.

Social Media Chat Best practices for engaging congregational audiences through social media.

Online Presence for SAIPs What’s Online Presence?

COMMUNICATING TO STUDENTS Using Social Media and Digital Marketing.

How to Expand Your School’s Online Reach using Facebook, Blogs and Twitter.

Crown Business Advisor Training Administration. Agenda 1.Communication 2.IT 3.Finance 4.Products 5.Social Media 6.Advertising / Marketing 7.Seminars.

Using Social Media For Evangelism & Congregational Growth Bishop James I Feel God Brown Host.

7. Marketing Tools: Web 2.0.  S econd generation of web technology, services, and tools  Communication, creativity, collaboration, and information sharing.

TAG-Org Websites 1. Why Websites ? Branding: Since it's our website, we can set the design and build the awareness of our brand. To create our own Online.

Utilizing Social Media & Multimedia Communications.

Twitter, Facebook, Linked In Social Networking and Branding for the Real Estate Professional.

Media Relations in a Social Media World By Julie DeBardelaben Deputy Director of Public Affairs CAP National Headquarters.

FACEBOOK MARKETING FOR BUSINESS. Facebook Optimize Facebook Page Build Audience Setup Facebook Advertisement Facebook Page Insight.

Knowing Your Facebook From Your Flickr Dan O’ Neill – -

H OW T O G O S OCIAL In the Timeshare Industry. W HAT IS S OCIAL MEDIA ? “Social media describes the online technologies and practices that people use.

Social media is no longer a choice but a necessity.

Four Ways to Leverage Social Media in Your Marketing.

Twitter.com/DOTLebanon facebook.com/DOTLebanon‎ A presentation about social media with emphasis on facebook.

CHAPTER 1 THE READ/WRITE WEB Marquita Friend Resa Garvin October 17, 2012 EDUC 303.

Delivering Your Messages in Today’s Online Environment American Library Association, PR Forum Kevin T. Kirkpatrick Executive Vice President Sunday, July.

 Website Mobile Application (iPhone application) Facebook and Twitter Weekly Newsletter ( ) Message Boards/Discussion Forum Blog- DailySpark.com.

Social Media 101 An Overview of Social Media Basics.

Amanda Lenhart, Senior Researcher, Director of Teens & Technology Mary Madden, Senior Researcher Pew Research Center Family Online Safety Institute November.

Online Presence of JAAGO Foundation. Social Media for JAAGO A huge number of people are connected through social media, which is interactive and social.

OCLC Online Computer Library Center 1 Social Media and Advocacy.

Using Social Media for Fundraising and Communication with Supporters Lindsay Boyle – Communications & Research Coordinator Claire Chapman – Information.

Web Strategies for Health Communication Case Studies Jennie Galpern July 23, 2009.

Top 10 Tips For Growing Your Social Media Following You want a lot of targeted followers who are willing to engage with you and answer your calls to action.

RTV 453 Social Media All computers, iPads, cell phones off for each class and put away. You are encouraged to take hand written notes and be engaged in.

Bell Ringer Activity  Pick up a graphic organizer about Social Networking  First, in your own words, explain what social media means to you (be prepared.

Public Relations & Social Media

Engaging More Communities with More Ease or, How to get younger and more diverse communities to join you.

Social Media & Social Networking 101 Canadian Society of Safety Engineering (CSSE)

How Chapters Can use Social Media Mark Storace Sacramento Chapter March 2013.

SOCIAL MEDIA, AN INTRODUCTION NE UNION WOMEN’S SUMMER SCHOOL Donna L. Schulman, SMLR, Rutgers, University.

AOHT Principles of Hospitality and Tourism Unit 5, Lesson 13 Introduction to Internet Marketing Copyright © 2007–2014 National Academy Foundation. All.

Social Media – Why It Matters & Why You Should CONNECT to.

Introduction Before the internet became an integral part of our lives, advertising a business was done mainly on outdoor billboards, posters, tv ads and.

Strategy Document. Road Map Total Population: 190 million (1.6% annual growth) Internet Users: 30 million (Penetration: 15%) Mobile Subscribers: 120.

13 Social Media and Networking. Introduction Social Media Types of Social Media Benefits and Challenges Measuring Social Media Performance.

Social Media for Grassroots Advocacy June 22, 2012 A presentation to People First of Nevada by Marcia O'Malley.

Local League & JTT Coordinator

Digital Media plan EQ Solution.

CONTENT MARKETING & SEARCH

Why social media matters

Building Relationships One Tweet at a Time

Social Media Marketing Strategy Template

Caryn Brown BNI – Centers of Influence 8 August 2013

Social Media Marketing Strategy Template

Presentation transcript:

The Social RD : An interactive workshop For RD’s How to expand the nutrition conversation online!

Level 2 Suggested Learning Codes: (1000) Professional skills (1020) Computer, electronic technology (1090) Media skills (1110) Risk-taking (1140) Written communication skills, publishing (6000) Education, Training, and Counseling (7000) Business and Management (7040) Consultation (7050) Customer Focus (7070) Entrepreneurship, private practice (7120) Marketing Tweet #EVsocia0225 about this webinar  for

By the end of this workshop participants will be able to:  Identify popular social media platforms & tools  Discuss how social media can be used to carry out a wide range of nutrition related activities  Develop a social media strategy for business or personal

 Stand Up Activity & Introductions  How many use Facebook  How many use Twitter  How many use Blogs

 If your not using social networks you are missing a captive audience

 View more statistics herehere

 User generated content  offers a mechanism for readers to create their own websites, blogs, message boards, videos, wikis, etc…  Encourage and offer a way to post feedback (rating)  Ease of generating, sharing, and tagging informationsharing,

 We all have a message and a target audience  Social networks provide an environment to reach your audience  Social media provides a platform for your message and allows others to rate and respond to it  Use social media to listen…

 Social Networks  Facebook  Twitter  YouTube  LinkedIn  Social Media Tools  Posts  Tweets  Videos  Images

 Who uses facebook?  How can you use facebook?

Facebook User Hear about my Facebook presence Visit my FB presence Fan/Join my FB presence Visit my website/Purchase products Share with their friends

 600 million results for Facebook for Business in Google  10 million people become fans of a page each day  2 million movies on Facebook

 New product releases  Promotions and discounts  New ways to use existing products  Ask fans for innovative ideas  Visual story telling  Show an interview of a fan using your product in an innovative way  Case Study – Produce Marketing

 Something remarkable  Give them access to a unique experience  Surprise fans with something unexpected  Eco friendly initiatives- feel good things  How are you minimizing your organizations footprint?

Twitter User Hear about my Twitter presence Visit my TW presence Follow my Tweets Visit my website/Purchase products RT and #FF to friends

 RD’s use social media applications such as Twitter, Facebook, YouTube and/or LinkedIn to post nutrition information, messages, questions, images and/or video.

Rebecca Scritchfield Washington DC based Dietitian Balanced Health and Nutrition is my blog twitter.com/EasyNutrition LinkedIn Facebook

Janet Helm Chicago based Dietitian Chief Food and Nutrition Strategist, North America, Weber Shandwick twitter.com/JanetHelm LinkedIn Facebook

Jenny Westerkamp Chicago based Dietitian Co-Founder of All Access Internships Twitter.com/TrendyNutrition Facebook

 Patient blogs Patient blogs  Twitter Twitter  Facebook Facebook  YouTube

 US Hospitals that use Social Networking tools  Last Update January 10, 2010 * 540 Hospitals total * 247 YouTube Channels * 316 Facebook pages * 419 Twitter Accounts * 67 Blogs  The original one-page list is at ebennett.org/hsnl-fullebennett.org/hsnl-full

 Marketing and Business Development for the Fresh Produce Industry  DMA Fan Page DMA Fan Page  Fresh for Ellen Website Fresh for Ellen Website  YouTube YouTube  Twitter Twitter  Facebook Facebook

 WF provides an excellent example of how to use social media  newsletter  Promote products using recipes with excellent visuals  Provide customer ratings on recipes  Provide account option for online shopping list, recipe box  Provide Podcasts and Blog (UGC)  Facebook and Twitter FacebookTwitter

 Think about your audience and your message  Pick your application or platform  Facebook  Twitter

 FACEBOOK  TWITTER

 How did we do?  What did you learn?  What ‘s next?  Your call to action – GO FOR IT!!

 Upload video on Facebook Upload video on Facebook  See Facebook.pdf resources at page  How to use Facebook for Business  Facebook Success Stories

 Recipe for Tweet Success Recipe for Tweet Success  Top Twitter Tips.pdf Top Twitter Tips.pdf

ACT for Youth Center of Excellence: (Practice Matters doc. attached to this ) Kaiser Family Foundation, M2 Media: Social Media & Mobile Internet Use Among Teens and Young Adults Pew Millenials: Deloitte’s State of the Media Democracy Living and Learning with New Media: Summary of Findings from the Digital Youth Project E466FB856794%7D/DML_ETHNOG_WHITEPAPER.PDF Am I normal? Teenagers, sexual health and the internet - Teenagers Socializing Not a Bad Thing - A Nation’s Youth all thumbs with PCs - Sex and Tech Results from a survey of Teen and Adults – The National Campaign Public Health Digital Brief – The National Campaign E466FB856794%7D/DML_ETHNOG_WHITEPAPER.PDFhttps:// An excellent article on New Media approaches for Adolescents: A few good MySpace pages: