University of Minnesota Templates v2 February 20, 2009
Updated templates Updated templates for University use were released on February 6, 2009 Unlike the Web templates, the changes were minor Changes impact all current template users
template requirements The pending branding policy does not include requirements for branding Use of the templates is strongly encouraged Your , Web, and other electronic communications should be consistent; templates promote consistency with University Web standards
header graphics I A new, gradiated header graphic provided Aligns with new Web headers
header graphics II Height of solid, above/below headers increased to respect buffer space standard Was 76px, now 92px
header graphics III Other graphics remain unchanged Options available for all campuses
More header options
HTML message part changes Added link to view message on web Included text aimed at improving deliverability Third level heading (H3) changed from maroon to black Added link to University of Minnesota contact information update page Copyright and EO statement added
View message on web Links back to Lyris archive mailing; something on your site is preferable
Safe senders/address book text Help messages get to the inbox for some e- mail providers
Third level heading color Now black
Alumni contact info updater Links to not-branded-for-giving update page Only in the DMS/UMF template
Alumni contact info updater II update.umn.edu
Text message part Totally revamped formatting No more ***bold*** using asterisks for headings Footer split into multiple parts Deliverability, contact, and copyright/EE statement updates, as with the HTML message part
Text message title No wrapping or attempt to format the initial title/text; make use of primacy
Text message headings Fifty equal signs on lines above and below section headings Better separation of sections Same for all heading levels
Standard paragraphs (footer and otherwise) left unwrapped Text message footer Link U’s home page (or coordinate campus) Link to unit’s Web site Unsubscribe link (UMF/DMS example) Copyright + EO statement Deliverability text Alumni contact info updater
Availability The templates and related standards are available on the eCommunications Standards site (formerly Web Depot)
Thoughts?