Scholarships & Fundraising Amber D. Krieg Director of Development Alumni Association Programs Samuel M. Bernstine, Shenango Campus Society Board Partner and Practice Manager Kepner-Tregoe, Inc. Alumni Leadership Connections Conference June 10-12, 2011

Scholarships & Fundraising 1.Campaign update 2.Importance of scholarship support 3.Creating scholarships 4.The impact of alumni group scholarships

For the Future Overall Goal Time Elapsed: 58.7% Current: $1.3 To Go: $.7 $2 billion goal as of 6/01/11 67% Achieved

Private Student Support (Since January 2007) Donors have created guidelines for: 484 new student-related endowments 68 new annually funded accounts Penn State now has: 3,829 active student endowments Generated an income of $22.3 million in 2009/2010

Why is scholarships support important? Did you know that in … 76 percent of all students at the University received some form of financial aid? the average loan debt for graduating undergraduate students was $31,133? 11,710 Penn State students received endowed or annually funded scholarships from donor funds?

Did you know… (continued) University Scholarships averaged $3,089? the total amount of University Scholarships awarded was $34,354,307? the number of low-income students was 10,546? the number of first-generation students was 22,247? the number of financial aid recipients with unmet needs was 33,250? the average unmet need per student was $6,308? the total unmet need was $271,131,572?

Types of Student Support Named Scholarships –Alumni Association Volunteer –Trustee Scholarship –Renaissance Fund –Annually Funded Other –Award –Program Support

The Process 1.Contact Amber Krieg or ) 2.Work collaboratively to identify the gift vehicle that works best for your group 3.Establish a fundraising strategy 4.Establish guidelines 5.Secure pledges and gifts 6.Work with Student Aid to award scholarship when fund is endowed

Considerations Strong, consistent group leadership? Group support of initiative? “Who” do you want to support? Preferences—county, major, etc? Need-based and/or merit-based? What level of involvement does the group want?

Fundraising strategies Events Mail appeal Chapter newsletter/correspondence Annual Fund gift designation Electronic Fund Transfer (EFT) Matching Gifts

How do groups raise funds? Golf tournaments Greater Fort Lauderdale Chapter

Special Events Chicago Chapter

Pennsylvania Dutch Dinner Orange County Chapter

Student Bus Service Connecticut Valley Chapter

Raffles Greater Susquehanna Valley Chapter

Silent Auction Greater Pittsburgh Chapter C. Gaus

Portion of yearly dues towards scholarship Triangle, NC Chapter

Just ask! Target specific individuals for ‘leadership gifts’

Penn State Alumni Association Affiliate Group Scholarship Endowments FY Affiliate Groups: 58 Chapters: $2,414, Alumni Interest Groups: $768, College Societies: $1,371, Campus Societies: $482,000 Combined Endowment (Book Value): $5,037,000 $5,037,000

Penn State Alumni Association Affiliate Group Scholarship Endowments FY Affiliate Groups: 61 Chapters: $2,755, Alumni Interest Groups: $824, College Societies: $1,434, Campus Societies: $528,306 Combined Endowment (Book Value): $5,543,036 $5,543,036

Chart of Progress Book Values TD Chapters$2,414,700$2,755,950$2,943,648 AIG’s$768,400$824,220$943,995 College Societies $1,371,800$1,434,559$1,514,368 Campus Societies $482,000$528,306$672,235 Totals$5,037,000$5,543,036$6,074,227

Questions and comments…