PROGRAM DOKTOR ILMU EKONOMI UNIVERSITAS AIRLANGGA VISI & KURIKULUM Oleh : Unggul Heriqbaldi Head of Doctorate Program in Economics 1

PROGRAM DOKTOR ILMU EKONOMI UNIVERSITAS AIRLANGGA PROGRAM DOKTOR ILMU EKONOMI UNIVERSITAS AIRLANGGA Standar BAN-PT tentang visi  Program studi memiliki visi, misi, tujuan, dan sasaran yang:  sangat jelas,  sangat realistik,  saling terkait satu sama lain, dan  (penyusunannya) melibatkan dosen, mahasiswa, tenaga kependidikan, alumni dan masyarakat 2

PROGRAM DOKTOR ILMU EKONOMI UNIVERSITAS AIRLANGGA PROGRAM DOKTOR ILMU EKONOMI UNIVERSITAS AIRLANGGA OUTLINE 3 How’re vision, mission and organizational value developed ? What are the basic elements of a curriculum ? How the above can be aligned ? A practical example

PROGRAM DOKTOR ILMU EKONOMI UNIVERSITAS AIRLANGGA PROGRAM DOKTOR ILMU EKONOMI UNIVERSITAS AIRLANGGA How vision is developed? 4 Examining the institutional profile Defining the industry situation Make a choice of long & short range strategies WHAT IS POSSIBLE? WHAT IS DESIRED? VISION, MISSION & VALUES Long-term view of success Defining challenges & opportunities Define critical success factors

PROGRAM DOKTOR ILMU EKONOMI UNIVERSITAS AIRLANGGA PROGRAM DOKTOR ILMU EKONOMI UNIVERSITAS AIRLANGGA Defining your vision through understanding the stakeholders 5 STAKEHOLDERRESPONSIBILITY AND ACCOUNTABILITY Customers To provide high quality in higher education service, research, and community service Employee To provide a safe and nurturing workplace that fairly compensates people for the value they bring to the organization and to provide people with the opportunity to realize their personal potential Suppliers To provide a beneficial, professional, and respectful relationship with the high school institution as well as in contracting for and purchasing supplies and services, and a prompt completion of trade obligations

PROGRAM DOKTOR ILMU EKONOMI UNIVERSITAS AIRLANGGA PROGRAM DOKTOR ILMU EKONOMI UNIVERSITAS AIRLANGGA Defining your vision through understanding the stakeholders 6 STAKEHOLDERRESPONSIBILITY AND ACCOUNTABILITY Government To adhere to the letter and intent of laws governing educational institutional and education practices General Public To participate in and contribute to society as a whole in development through education, research, and community service Local Community To have employees & students involved in community initiatives, to employ people from the local community and to conduct organizational practice in the best interest of the liveability of the community Competitors To observe fair business practices and to treat the competition as the business itself wishes to be treated

PROGRAM DOKTOR ILMU EKONOMI UNIVERSITAS AIRLANGGA PROGRAM DOKTOR ILMU EKONOMI UNIVERSITAS AIRLANGGA The vision statement should define:  Who you are and what business you are in  What you provide to your customers, not in terms of specific products, but more in terms of their experience  How you provide your products and services 7

PROGRAM DOKTOR ILMU EKONOMI UNIVERSITAS AIRLANGGA PROGRAM DOKTOR ILMU EKONOMI UNIVERSITAS AIRLANGGA Examples..  Example : City Management Team  “We strive to have the most appealing, livable and well managed city in Canada”  Example: Dairy Farm  “Quality and freshness are the core of our business which involves providing the complete range of dairy products to wholesale markets” 8

PROGRAM DOKTOR ILMU EKONOMI UNIVERSITAS AIRLANGGA PROGRAM DOKTOR ILMU EKONOMI UNIVERSITAS AIRLANGGA A good vision should convey..  In developing vision, tasks include:  Creating a roadmap of the future  Deciding future business position to stake out  Providing long-term direction  Giving firm a strong identity 9

PROGRAM DOKTOR ILMU EKONOMI UNIVERSITAS AIRLANGGA PROGRAM DOKTOR ILMU EKONOMI UNIVERSITAS AIRLANGGA Why mission statements is developed?  To consolidate efforts around one purpose  To motivate the effective use of resources, both financial and non-financial  To clearly define the planning path  To provide a framework for decision making and control  To set expectations for results and outcomes  To establish a functional organizational tone and climate 10

PROGRAM DOKTOR ILMU EKONOMI UNIVERSITAS AIRLANGGA PROGRAM DOKTOR ILMU EKONOMI UNIVERSITAS AIRLANGGA The mission statement should define:  Products and services provided  Customers that will be served  How the products and services will be provided  The results that are expected “A company’s mission is not to make a profit ! The real mission is always—“What will we do to make a profit?” 11

PROGRAM DOKTOR ILMU EKONOMI UNIVERSITAS AIRLANGGA PROGRAM DOKTOR ILMU EKONOMI UNIVERSITAS AIRLANGGA 12 What is defined?Example What we do defines the primary product or service We sell real estate We manufacture and sell professional quality cameras We harvest, process, and distribute wood products Who we do it for defines the customers and the market, who the customers are and where they are located To customers from world-wide sources who wish to locate in Vancouver To customers in every city of the world To wholesale distributors in western Canada

PROGRAM DOKTOR ILMU EKONOMI UNIVERSITAS AIRLANGGA PROGRAM DOKTOR ILMU EKONOMI UNIVERSITAS AIRLANGGA 13 How we do it defines the principle technologies used, the ethics and business principles and the organizational philosophies By employing the highest ethical principles By treating every customer with respect By utilizing e-commerce to its fullest potential By valuing employees, their diversity and their contribution to the organization By remaining committed to continuous growth in new markets Why we do it Defines the results expected from a variety of dimensions Which will maximize the financial value of the organization for stockholders Which will minimize the impact of operations on the natural environment Which will ensure a solid foundation of satisfied customers for years to come Which will maintain our position as leading edge service providers

PROGRAM DOKTOR ILMU EKONOMI UNIVERSITAS AIRLANGGA PROGRAM DOKTOR ILMU EKONOMI UNIVERSITAS AIRLANGGA Mission statement examples  Example: City Management  To protect and enhance the economic and social well being of the city for generations to come by engaging in responsible decision- making, being fiscally accountable, striving for excellence in program and service delivery and consulting openly with community stakeholders on every aspect of our business. We are, above all else, committed to maximizing the satisfaction of taxpayers in our city  Example: The Dairy Farm  To create a long range financially stable organization by effectively using technologies that minimize operating costs and maximize product quality and availability to the local wholesale market while at the same time exploring revenue opportunities outside of the local market 14

PROGRAM DOKTOR ILMU EKONOMI UNIVERSITAS AIRLANGGA PROGRAM DOKTOR ILMU EKONOMI UNIVERSITAS AIRLANGGA Vision vs. Mission 15  A mission statement focuses on current business activities -- “who we are and what we do”  Current product and service offerings  Customer needs being served  Technological and business capabilities  A strategic vision concerns a firm’s future business path -- “where we are going”  Markets to be pursued  Future technology-product- customer focus  Kind of company that management is trying to create

PROGRAM DOKTOR ILMU EKONOMI UNIVERSITAS AIRLANGGA PROGRAM DOKTOR ILMU EKONOMI UNIVERSITAS AIRLANGGA How to develop values?  Developing values  How employees will be treated and how they will treat each other  How customers and stakeholders will be treated  Which values people will use to govern how they work  How the values will relate to organizational success  Example:  Innovative  Integrity 16

PROGRAM DOKTOR ILMU EKONOMI UNIVERSITAS AIRLANGGA PROGRAM DOKTOR ILMU EKONOMI UNIVERSITAS AIRLANGGA Basic Elements of a Curriculum  Learning outcome:  Knowledge and understanding  Skill  attitudes  Courses and their structure  Learning outcome of each subject  uniqueness  Credits  Leveling, etc  Learning method and assessment 17

PROGRAM DOKTOR ILMU EKONOMI UNIVERSITAS AIRLANGGA PROGRAM DOKTOR ILMU EKONOMI UNIVERSITAS AIRLANGGA How vision and curriculum can be aligned?  Vision can be reflected in the basic elements of curriculum:  Learning outcome  Courses and structure  Learning method and assessment 18

PROGRAM DOKTOR ILMU EKONOMI UNIVERSITAS AIRLANGGA PROGRAM DOKTOR ILMU EKONOMI UNIVERSITAS AIRLANGGA Practical example  LINK LINK 19

PROGRAM DOKTOR ILMU EKONOMI UNIVERSITAS AIRLANGGA PROGRAM DOKTOR ILMU EKONOMI UNIVERSITAS AIRLANGGA Questioned to be answered…  Does our study program’s vision come from our analysis of study program’s profile (performance) and environment?  Is the vision translated into mission statement and values?  In what way does the curriculum relate to the vision and mission statements?  Learning outcomes?  Direction of the course and structure?  Learning method and assessment?  others 20

PROGRAM DOKTOR ILMU EKONOMI UNIVERSITAS AIRLANGGA PROGRAM DOKTOR ILMU EKONOMI UNIVERSITAS AIRLANGGA Thank You 21