© Schoolwires ® 2014 the ROC The Schoolwires Roadmap for Optimizing Communities Driving optimal community engagement for K12 districts Marc Rubner VP, Marketing Schoolwires February 5, 2015

© Schoolwires ® 2014 Why Schoolwires ®

© Schoolwires ® 2014 What is the ROC? Definition: Each K-12 district travels on a community engagement journey and Schoolwires provides them a Roadmap for Optimizing Communities the ROC identifies your district’s areas of strength and opportunities for growth as you strive to optimize your community engagement initiatives

© Schoolwires ® 2014 “Parental effort is consistently associated with higher levels of achievement, and the magnitude of the effect of parental effort is substantial. We found that schools would need to increase per-pupil spending by more than $1,000 in order to achieve the same results that are gained with parental involvement.” — Karen Smith Conway, professor of economics at the University of New Hampshire

© Schoolwires ® 2014 “When families of all backgrounds are engaged in their children’s learning, their children tend to do better in school, stay in school longer, and pursue higher education. Clearly, children at risk of failure or poor performance can profit from the extra support that engaged families and communities provide.” — A New Wave of Evidence, by Anne T. Henderson and Karen L. Mapp

© Schoolwires ® 2014 How does the ROC help K12 district leaders? Provides a benchmark Reinforces success Identifies opportunities Contributes to your community engagement strategic vision and tactical plan Ultimately, the ROC provides a guidepost for strengthening your district’s brand and overall impact on the community

© Schoolwires ® levels of community engagement Create Inform Collaborate Integrate Optimize

© Schoolwires ® 2014 Create Homegrown or free website Static web pages Limited/no coordination of content Limited/no uniformity (branding, tone, voice)

© Schoolwires ® 2014 Inform Centralized website management Website design tools Distributed content editing and publishing Parent involvement initiatives Brand development Pushed out messages and information

© Schoolwires ® 2014 Collaborate Shared website and community management Two-way school-to-home communications Social and mobile networking Enhanced student, parent, partner, community interaction Standardized district-wide branding, PR and engagement programs

© Schoolwires ® 2014 Integrate Student, parent and community resources Personalized workspaces, calendars and information Stakeholder adoption of systems via training, and professional development Engagement metrics and reporting Interoperability and integration of 3 rd -party systems

© Schoolwires ® 2014 Optimize District-wide extensibility Custom, integrated apps and gadgets Broad teacher and community adoption Robust community authored content National or global connections (sister schools)

© Schoolwires ® 2014 The journey

© Schoolwires ® 2014 the ROC grid

© Schoolwires ® 2014 The road blocks

© Schoolwires ® 2014 the ROC as a benchmark Knowing your place on the ROC gives you perspective It helps to benchmark your district against others It illuminates your community engagement strengths and identifies areas of growth

© Schoolwires ® 2014 the ROC as inspiration the ROC reinforces your vision for continuous improvement There is no finish line No matter what level of the ROC you find yourself, there are always ways to improve community engagement. With every advancing level comes new heights of community engagement, The ability to build upon the trust you’ve earned in the community, A stronger brand A real impact on student achievement and overall district performance

© Schoolwires ® 2014 Where are you on the ROC? Review Digital Resource Score Review Community Engagement Self-Assessment score Determine your place on the ROC

© Schoolwires ® 2014 What do we do now? Let’s work together to develop a plan for getting you to the next level on the ROC Define your aspirations Review desired capabilities Review products and services that get you there

© Schoolwires ® 2014 THANK YOU! Marc Rubner