Presented by- Krishnakant Goenka Rachit Agarwal Shivam Gupta Sneha Rungta.

Slides:



Advertisements
Similar presentations
Marketing Sally Williams. Definition To identify customers To identify what those customers need To determine how those needs will be satisfied To communicate.
Advertisements

Micromax Presented by: Arbind Kumar Pankaj Kumar Singh Punit Kishore
PORSCHE HYBRID SERIES PORSCHE INTELLIGENT PERFORMANCE Presented Elsie Kurt Luc Yen
BMW Critique Team Batool Awwad Doron Rosenberg Ekaterina Moustafina Linn Mona Lisa Moore Shahrzad Fereiduni Wiem Azaiez.
1. Formulating Strategy to Fill Identified Needs 2. Segmentation and Positioning MARK 430 WEEK 4.
Analyzing the Current Situation
Theory on SWOT For Lesson 6.
Positioning the Tata Nano (A) Sania Moazzam. Corporate Strategy Revolutionize Ultra low cost cars SEC C & D Product Development Improve life’s quality.
EAST COAST RIMS JILLIAN GEDDES, AUSTIN CARTER, CARY KONOPKA, BAILEY PENNEY Rolling in all Weather.
Product Development Sports and Entertainment Marketing.
BRAND DOSSIER ON DETTOL SOAP Presented By:  Masarrat Yasmeen  Sagar Kumar  Vineet Sagar  Zeeshan Ali Mirza.
Volkswagen Teddie Stirling Wen Yao – Sally Yueyuan Zhu - June.
AUTOMOBILE INDUSTRY Presented by:- Ashutosh Mandeep Singh Manpreet Singh Smriti Sharma Ravneet Singh.
GROUP MEMBERS : AAYUSH JAISWAL ABHINABA DAS AMAN MORE NIKITA GARG.
PRESENTED BY: Danielle, Suvdaa, Anton, Tony Agenda History Current Situation & Global Market SWOT Analysis & Industry Analysis Competitor Analysis.
 Economic Factors Business Cycle Consumption Employment.
Dylan Chisholm ( ) R.D. Chisholm ( ) Molly MacDonald ( )
My E-Commerce initiative is to start an online counseling service assisting anyone in need, of any age. Different methods of counseling would be available.
HYUNDAI ABHIJIT DEY ASWINI SAHU ATMA PATTNAIK DEBARNIK BISWAS.
Market-Based Management, 4th edition
1 UNIT 7: STRATEGIC ANALYSIS: INDUSTRY, COMPETITORS, CUSTOMERS.
Traditional Market Segment -Baker-. Market Sales.
Simulation Debrief December 7 th Executive Team President: Clay Bridges VP Sales: Miu Goto VP Marketing: Casie Huffman VP Production: Robb Harper.
Case Study – Mahindra Scorpio Group 8 Ankur Jain 08FT-007 Meghna Pandey 08FT-024 Rajesh Kumar 08FT-035 Raviraj Kurdekar 08FT-036 Suraj Jadhav 08FT-054.
BMW. BMW Dean Humenyik, Ian Spencer, Kyle Wolfe Dickinson State University.
BRAND DOSSIER COLGATE Members Debranjan Bhawal Shravi Singal Surya Upadhaya Vignesh Vetri Vel.
A BRAND DOSSIER ON DOVE Submitted by : Abhimanyu Hazra Anisha Rathi Kunal Ghosh Sayak Bannerjee.
Firm 5 Mikes Bikes Business Project Simulation Hayley Barile & Jennifer Kerr
Progression Diploma The Marketing Mix. Research Exercise/ Homework Search the Internet for a useful explanation of the term –Marketing Mix.
SWOT analysis of Natural Rainbow handmade soap shop
© 2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
MARKETING. Marketing Marketing is the term used to describe the activities intended to attract a profitable demand for a product. Marketing is about identifying,
Section 2.1 Marketing Planning Chapter 2 the marketing plan Section 2.2 Market Segmentation.
Market Research Business Planning.
Presented By: Amjad Hussain (B13008) Anirban Kramakar (B13010) Manish Kumar Pandey (B13032) Neha Singh (B13038) LIFEBUOY.
By: Chance Pruiett, Jace Bullington. History Chevrolet is founded and the Series C Classic Six is unveiled, priced at $2, Chevrolet's.
SUBMITTED TO: ANDAL AMISETTY SUBMITTED BY: Sandeep Kumar Gupta Shafali Rana Sachin Taneja Shveta kakkar Saumya Ritwick Rohan.
E-marketing Research Conducting Market Research in E-marketing.
Business Research Methods PROJECT PROPOSAL for RESEARCH ON CONSUMER AWARENESS, ADOPTION & EXPECTATIONS FOR ELECTRIC VEHICLES for MARUTI SUZUKI INDIA LTD.
BAD AS BIKES Selah Manley Nikki Reilly Sara Sutton
Hospitality and Tourism 110
Introduction- Bajaj Motors
Elements of a Marketing Plan situational analysis including SWOT and product life cycle establishing market objectives identifying target market developing.
CONTENT BACKGROUND PRODUCTS OF THE COMPANY FINANCIAL STATEMENT COMPITITORS MISSION AND VISION STRATEGIES & Activities CONCLUSION BIBLIOGRAPHY.
THE WORLD OF MARKETING.  Learn how to conduct a SWOT analysis.  List the three key areas of an internal company analysis.  Identify the factors in.
Will Calvert Emily Ewart Nick Mancuso Kyra Stevenson Final Results and Analytical Overview.
MINI HATCHBACK. MAJOR BRANDS Eon Launched: 2011 Price: Rs. 3.2– 4.4 lakh i10 Launched: 2007 Price: Rs. 4.4– 5.2 lakh Datsun Go Launched 2014 Price-: Rs.
INDUSTRY ANALYSIS: EFE MATRIX & CPM MATRIX
Global Automotive Diesel Engine Turbocharger Industry 2016 Market Research Report The report focuses on global major leading industry players with information.
2015 Market Research Report on Global Water and Wastewater Treatment Chemicals Industry Published: Jan 2015 Single User License: US$ 2600 Corporate User.
New Upcoming Car models in India New Upcoming Car models in India Tata Nexon Compact Suv 2. Renault Kwid 3. Ford Figo 4. Maruti Suzuki.
1 Hyundai Santro Presentation. New Santro Xing is one of the best cars in the hatchback segment. The price which is quoted for both, the basic and top.
The Tata Motors India Limited, the Indian international automobile manufacturer has the new hatchback Tiago ready for an early launch. The TML is slowly.
Global CNG Compressor Consumption 2016 Market Research Report The report focuses on global major leading industry players with information such as company.
Marketing Plan – Metro Bikes
Global Access Panels Consumption 2016 Market Research Report The report focuses on global major leading industry players with information such as company.
Maruti Suzuki Swift Presentation
Top Five Second Hand Cars Under 10 Lakhs
Yamaha YBR 125 Abdul Ghani Shahzaib Marketing plan for new product
Cost-Cutting Programme
SWOT ANALYSIS. This is a sample text. Insert your desired text here WEAKNESS This is a sample text. Insert your desired text here OPPORTUNITY This is.
SWOT Analysis Use this space for description of Strengths: Point 1
کنکور کارشناسی ارشد 93 مدیریت
الفصل السادس التخطيط الاستراتيجي الأنشطة التسويقية
כלי אבחון.
التخطيط الاستراتيجي الأنشطة التسويقية
SWOT Analysis Strengths Weaknesses Opportunities Threats.
Marketing Plan: SnakPak
“Қазіргі таңда жастарға ақпараттық технологиямен байланысты әлемдік стандартқа сай мүдделі жаңа білім беру өте-мөте қажет” Н.Ә. Назарбаев.
Hybrid Electric Car Market Hybrid Electric Car Market Overview by Type, Battery and Geography: Industry.
Presentation transcript:

Presented by- Krishnakant Goenka Rachit Agarwal Shivam Gupta Sneha Rungta

AGENDA Overview Of Maruti Swift Analysis Of The Product Positioning & Repositioning Competitors List Of Hypothesis Sampling Plan & Data Collection Hypothesis Net Takeaway

Overview Of Maruti Swift Maruti Suzuki launched SWIFT in % of total cars are sold by maruti is manufactured in India 1.2L- K series replaced FIAT engine after swift was launched Low maintenance cost, Environment friendly

Analysis Of The Product SEGMENTATION  Price based classification (segments B & C)  Length and weight (segment A3) TYPES  6 types : 3 petrol 3 diesel

CONTD. SWOT analysis  STRENGTH After sale service Low maintenance  WEAKNESS Low engine capacity Relatively new in diesel segment

CONTD.  OPPORTUNITIES Overseas market High in car segment  THREATS Global players Workers strike

Positioning & Repositioning Positioning No advertisement where given in the initial stage. There primary motive was to have a fuel efficient car. Repositioning To make the model of the car Sporty. They focused on advertising to attract youth cutomers.

Competitors DIRECT COMPETITION Hyundai i20 Ford Figo Chevrolet Beat Fiat Punto GENERIC COMPETITION Bus Auto Bike Train/Metro

List Of Hypothesis In Hatchback Segment Maruti Swift is the most fuel efficient car Maruti Swift is a status symbol/Value For Money Maruti Swift is a sporty looking car

Sampling Plan & Data Collection Sampling Plan  The sample size = 40  The sample plan = Age 18 and above Data Collection  Face to face  Online survey

Hypothesis 1(Fuel efficiency) Fiat PuntoFord FigoMaruti SwiftHyundai i20 Chevrolet Beat Fuel efficient car Ranking Mileage Mileage( after weighta ge)

CONTD.

Hypothesis 2(Value for money) Ranking Value for money 43%30%10% 8% Value for money(after weightage) Hyundai i20 Chevrole t Beat Maruti SwiftFord Figo Fiat Punto Value for money

CONTD.

Hypothesis 3(Sporty look) Fiat PuntoFord FigoMaruti SwiftHyundai i20 Chevrolet Beat Sporty Sporty Design of the car

CONTD.

Net Takeaway Hypothesis 1 – According to our survey it is proved that Maruti Swift is the most fuel efficient car. Hypothesis 2 – According to the survey it has been proved that Maruti Swift is a value for money car for customers interested to buy. Hypothesis 3 – Maruti Swift and Hyundai i20 are the competitors and Swift lost by 0.05 points in the survey.

THANK YOU