PROJECT TOPICS

HOUSEHOLD WASTE RECYCLING INTENTION AMONG UNDERGRADUATES Topic 1

Topic 1 Research Framework

Topic 1 Underlying Theory Theory of Planned Behavior (TPB) by Ajzen (1991) Attitude Subjective Norm Subjective Norm Behaviour Perceived Behavioural Control Perceived Behavioural Control Behavioural Intention Behavioural Intention

ENVIRONMENTALLY-RESPONSIBLE CONSUMERISM AMONG UNDERGRADUATES Topic 2

Topic 2 Research Framework Attitude towards environmentally- responsible consumerism Attitude towards environmentally- responsible consumerism Subjective Norm Subjective Norm Intention towards Environmentally-Responsible Consumerism Environmental concern Perceived Moral Obligation Perceived Moral Obligation Perceived Consumer Effectiveness H5 (+) H1 (+) H2 (+) H3 (+) H4 (+)

Topic 2 Underlying Theory Theory of Reasoned Action (TRA) by Ajzen and Fishbein (1975 & 1980) Attitude Subjective Norm Subjective Norm Behaviour Behavioural Intention Behavioural Intention

MOBILE SHOPPING ACCEPTANCE AMONG UNDERGRADUATES Topic 3

Topic 3 Research Framework Utilitarian Performance Expectancy Hedonic Performance Expectancy Effort Expectancy Social Influence Facilitating Conditions Intention to Adopt Mobile Shopping H2 (+) H3 (+) H4 (+) H5 (+) H1 (+)

Topic 3 Underlying Theory Unified Theory of Acceptance and Use of Technology (UTAUT) by Venkatesh et al. (2003)

Topic 4 INTENTION TO USE CLOUD STORAGE SERVICES AMONG UNDERGRADUATES

Topic 4 Research Framework Perceived Usefulness Perceived Ease of Use Facilitating Conditions Social Influence Personal Innovativeness Intention to Use Cloud Storage Services H1 (+) H2 (+) H3 (+) H5 (+) H4 (+)

Topic 4 Underlying Theory Technology Acceptance Model (TAM) by Davis (1989)

Topic 5 FACEBOOK CONTINUANCE INTENTION AMONG UNDERGRADUATES

Topic 5 Research Framework

Topic 5 Underlying Theory Self-Regulation Framework by Bagozzi (1992) Appraisal Emotional Reaction Coping Response

Topic 6 LOYALTY TOWARDS FAST FASHION STORES AMONG UNDERGRADUATES

Topic 6 Research Framework

Topic 6 Underlying Theory Stimulus Organism Response Mehrabian-Russell model by Mehrabian & Russell (1974)