Extreme Web Designer Contest CityU Web Hacker - Basic SEO Techniques Waine Ko ( ) Terence Sze ( ) Alexander Fong ( )

// Steps Pick a Good Web Hosting Create Web Page HTML Header HTML Header Key Word Phrases Key Word Phrases Web Standards Web Standards Submit to Search Engine Increase Backlinks Update Periodically Something NEVER DO …

// Web Hosting web hosting: cityu.web.fc2.com free of charge easy to remember static IP vs dynamic IP keywords occur in domain / URL

// Create Web Page HTML Header keywords: “CityU Web Hacker” Butterfly keywords: “CityU Web Hacker” Butterfly put keywords in put keywords in

// Create Web Page Key Word Phrases at least 250 words of text within a page at least 250 words of text within a page use keyword in,, … use keyword in,, … use keyword in use keyword in keyword density keyword density

// Create Web Page Web Standards validated XHTML 1.1 validated XHTML 1.1 validated CSS validated CSS no tables, no frames no tables, no frames

// Submit to Search Engine submit to GYM search engines: Google Googlehttp:// Yahoo! Yahoo! MSN MSNhttp://beta.search.msn.com/docs/submit.aspx

// Backlinks enhance popularity by getting more incoming links Yahoo! Site Explorer Backlink Checker

// Update Periodically keep your page up-to-date submit Sitemaps to search engine Sitemaps are an easy way to inform search engines about pages in the sites that are available for crawling Sitemaps are an easy way to inform search engines about pages in the sites that are available for crawling

// Something NEVER DO … Spamdexing hidden or invisible text hidden or invisible text keyword stuffing keyword stuffing meta tag stuffing meta tag stuffing etc etc