Why Am I Here?

Lead Generation and Conversion Turn Your Traffic into Leads & Sales

Great to see you (again)! Dan Smink Partner James Omdahl Digital Strategist

“Leads are metric that, as marketers, we have to rely on. Because leads mean money.” ~ Kipp Bodnar, Hubspot What Is A Lead? Lead Generation Offers Calls To Action Landing Pages Agenda

What Is A Lead?

What Is A Lead? It’s a chance to start a dialogue with a potential customer to convert to a sale

Create Offers To Generate Leads Calls To Action (CTAs) Lead Capture Form

Target Different Customers

What’s A Good Offer? Good offers should: –Address one or more customer problems –Provide a targeted solution to the problem –Be time sensitive –Give a special discount or reward for taking action

Offer Examples Whitepapers: “Seven Secrets for Planning a Successful Party” Checklists: “Colorado Fall Law Care Checklist” Special Events: “October Camper Clearance Preview Party” Infographics: “What the Government Shutdown Means to Your 401k”

What Makes a Good Call to Action? Good calls to action: –Use the language of your customer –Create a sense of urgency –Convey value –Create excitement –Clearly tell your prospect what to do

Call to Action Examples Buy Now Before it’s Too Late! Get Your Free Copy Today (a $79 value!) Only 3 Left at This Price! Buy Now! Don’t Make the Same Mistake I Did, Download this Report Today! Join the Revolution Today! Click Here to become a Member Now!

Landing Page Background Landing page - allows you to capture a visitor’s information through a lead form. Good landing page - will target a particular audience. Landing page – helps convert a higher percentage of your visitors into leads.

Landing Page Optimization Tips 1.Use a clear title, description, and layout. 2.Remove all distractions. 3.Streamline and shorten forms 4.Follow up with a “thank- you” page or an auto- response . 5.Suggest other offers or steps they can take. 6.Track your conversion rates closely 7.Test, Test, Test.

Landing Page Comparison 1 Highest Opt-in? Version AVersion B

Landing Page Comparison 1 Highest Opt-in? Version AVersion B Increased Opt-ins by 11%

Landing Page Comparison 2 Most Appointments Scheduled? Version AVersion B

Landing Page Comparison 2 Most Appointments Scheduled? Version AVersion B Increased Appointments Scheduled by 17.9%

Offer Text Comparison Highest Trial Registrations? Version AVersion B

Offer Text Comparison Highest Trial Registrations? Version AVersion B Increased Trial Registrations by 38%

Call to Action Button Comparison Highest Sales? Version AVersion B

Call to Action Button Comparison Highest Sales? Version AVersion B Version A Increased Sales By 24% and Revenue per Customer by 48%

Testing your Pages is Crucial!!! –Visual Website Optimizer –Google Content Experiments –Unbounce –SiteCatalyst Testing Tools

Use multiple offers or CTAs per page to address –Different customers –Different stages in buying process Rotate offers on page Place CTAs on blog sidebar and at bottom of blog Create a thank you page and/or an with a subsequent offer Lead Generation Tips

Questions?

C1 Partners P: W: c1-partners.com E: Contact Us