Sales Guide DCS-3530 HD Wireless 11n Network Camera 1 Version 1.00 D-Link HQ, December, 2015 D-Link Confidential

2  Objective: Allow OBU to understand why introduce this new model (SKU) A clear and solid set of points to lead for product sales/ selling To be equipped with knowledge on how to sell against key competition Recommendation of associated SKUs for target segment  Suggestion for OBU by using this Sales Guide: Sense the sales opportunity See if the spec meets the past and current project demand. Kickoff, enhance channel recruitment by this unique new model Use this unique new model to attract channel partner to up the sales. Forecasting from channel partner To learn the run-rate from competitor’s model by consulting with channel partner who currently carry and sell that competitor’s model.

3  DCS-3530 is ositioned as key model to meet mainstream of business camera that involves many new initiatives: 2.4G Wireless HD 1280x720p resolution and full frame rate video camera. Equipped with HD+H.264 spec mix as one of major product range. Apply the Advanced web interface. One of the key attraction for channel development and project penetration thanks to its popularity and competitive pricing.

Product Highlight  Positioning Overview  Target Market  Selling Point Competition Analysis  Competition Mapping  Sell Against Competition Technology Brief Product Deployment Guide

5 Mainstream HD 720p H.264 indoor box camera. 2.4G n wireless for ease installation Local Storage can record video/snapshot at camera side during alarm triggering.

DCS-3112 (will EoL ) ¼” 1.3Megapixel CMOS, H.264, MPEG4, MJPEG 30fps (Max. 30fps) Two-way audio, SD slot DCS-3715 B1(will EoL) 1/2.7” 2 Megapixel CMOS H.264, MPEG4, MJPEG 30fps (Max. 30fps) Two way audio, SD slot DCS /2.8” 3Megapixel CMOS H.264, MPEG4, MJPEG 30fps (Max. 15fps) WDR, SD slot DCS-3710 B1(will EoL) 1/3” 1.3Megapixel CMOS H.264, MPEG4, MJPEG 30fps (Max. 30fps) WDR, Two-way audio, SD slot DCS /4” 1Megapixel CMOS H.264, MPEG4, MJPEG 30 fps Compact, Micro SD slot PoE WDR Full HD Roadmap Update – Business Camera Fixed Box (Indoor) Available In Development In Plan DCS /3” 1.3Megapixel sensor H.264, MPEG4, MJPEG 30fps Two-way audio, SD slot WDR 1.3MP Full HD WDR LowLight+ Replace Indoor 1.3MP MP models [ Oct Update ] Q Q Q DCS-3511/3530 1/4” 1Megapixel CMOS H.264, MPEG4, MJPEG 30 fps ICR, DI/DO, Micro SD slot PoE (DCS-3511) 11n (DCS-3530)

7 RetailResidentialCommercialEducationHealthcareGovernment All entrances Security zone Public corner Warehouse Car Park* All entrances Garden and backyard* Perimeter* Public corner* Private garage Car park* All entrances Lobby Security zone Public corner* Warehouse Factory plant Loading dock All entrances Outdoor field* Public corner* Perimeter* Warehouse Roof* All entrances Lobby Security zone Car park* Public corner* Perimeter* Warehouse Roof* All entrances Lobby Security zone Public corner* Perimeter* Warehouse City surveillance* DCS-3530 HD 1280x720p H.264 Wireless b/g/n Indoor application (*with Enclosure can use for outdoor ) Micro SD card local storage Two-way audio

1. Triple codec (H.264, MJPEG, MPEG-4) supports all VMS integration FPS (Full frame rate) of HD (720p, max 1280 x 800). 3. Support wireless b/g/n. 4. MicroSD local storage for event recording. 5. Built-in Vari Focal lens for ease viewing angle adjustment. 6. Built-in ICR (IR-Cut filter Removable) for Day and Night surveillance. 7. Tamper Detection that notify when tampering occurred. 8. Support Digital input and output for external alarm trigger. 9. Simultaneous four (4) profiles feed specific stream for each app. 10. HTTPS encryption for web browser x, QoS, CoS, SNMP equipped for advanced transmission. 12. Supporting features 1/4” HD progressive Scan CMOS sensor Two-way audio support Built-in MIC Support privacy mask function ONVIF Compliance

Product Highlight  Positioning Overview  Target Market  Selling Point Competition Analysis  Competition Mapping  Sell Against Competition Technology Brief Product Deployment Guide

Performance Price HikVision DCS-3530 Max. Res. 1280x800 Vari focal lens 2.8~12mm b/g/n DIx1 / DOx1 ICR D-Link DCS-3430 Max Res. 640x480 Fixed lens 6mm DIx2 / DOx1 ICR BLUE an advantage over competitors RED a disadvantage over competitors Brickcom WFB-130N Max Res. 1280x1024 WDR Lens is optional item DIx1 / DOx1 ICR D-Link DS-2CD4012F-WMax. Res x 1024 Lens (Optional) b/g/n DIx1 / DOx1 ICR

BLUE an advantage over competitors, RED a disadvantage over competitors ManufactorD-Link BrickcomHikVision Model NameDCS-3530DCS-3430WFB-130NDS-2CD4012F-W Picture Image Sensor1/4" 1 Megapixel Progressive Scan CMOS1/4" Progressive Scan CMOS 1/3" 1.3 Megapixel Progressive Scan CMOS (Sony Exmor) 1/3" 1.3 Megapixel Progressive Scan CMOS Video CompressionH.264, MPEG-4, MJPEG Max. Video x 1280 x 1024 Day & Night- ICRIR Cut Removable (ICR) Filter Wide Dynamic Range (WDR)No Yes Minimum Illumination0.1 Lux (Color), 0.05 Lux (B/W)0.5 Lux0.5 Lux (Color), 0.1 Lux (B/W) 0.01 (Color), Lux (B/W) Lens2.8~12mm / F1.46mm / F1.8(Option) Two-way AudioYes Built-in MicrophoneYes Audio Line InYes Audio Line OutYes Storage Card Slotmicro SD Card (Max. 32GB)SD Card (Max. 32GB)SD Cardmicro SD Card (Max. 64GB) 802.1xYesNoYes HTTPSYesNoYes IPv6YesNo Yes QoSYesNoYes SNMPYesNo Yes Wireless IEEE StandardIEE b/g/n IEE a/b/g/n Digital Input / Digital Output1 / 12 / 11 / 1 RS-485 InterfaceYes Analog OutputNoBNCNoBNC Power InputDC 12V DC 12V, AC 24VDC 12V, AC 24V, PoE Price informationMSRP USD290MSRP USD519Web price USD421Web price USD183

Product Highlight  Positioning Overview  Target Market  Selling Point Competition Analysis  Competition Mapping  Sell Against Competition Technology Brief Product Deployment Guide

13  Video Management HD 16:9 Privacy Mask ePTZ  Network Protocol ONVIF HTTPS  Event Management microSD Card storage

Video Management HD Resolution HD, the High Definition video is commonly been adopted as mainstream video standard from vast video categories, such as digital TV, computer monitor, gaming, filmmaking, and also video surveillance. Pixel of HD 1280 x 720 (720p) Aspect Ratio: 16:9 End-to-end resolution Video quality is ensure from camera to monitor as same high quality only by HD. Except HD, all other resolution, even higher megapixel ones will end up with letterboxed, pillar-boxed, window-boxed from viewing. Future-proof standard HD is the mainstream which outpace even the non-HD megapixel range. Source: en.wikipedia.org/wiki/File:Vector_Video_Standards2.svgen.wikipedia.org/wiki/File:Vector_Video_Standards2.svg

Video Management  Privacy Mask User could easily frame the sensitive zone from the image with black out effect that prohibit all streaming with this privacy mask setting. Up to Five (5) areas are supported. In associated with Motion Detection, area under privacy mask will be motion- detection-free.

Video Management  ePTZ Thanks to digitalization, ePTZ allows user to zoom in to target area or object to see more detail than normal viewing. In addition, click and drag to move the closer view to any other area from the original image is easy and simply on your finger tip. Especially suit for HD and above. Full view of video Pan, tilt and zoom to bottom left by ePTZ Pan, tilt and zoom to bottom right by ePTZ

Network Protocol  ONVIF standard ONVIF, the Open Network Video Interface Forum, is an open industry forum for the development of a global standard for the interface of IP-based physical security products.  How you can benefit from ONVIF A global interface standard will make it even easier for end users, integrators, consultants and manufacturers to take advantage of the possibilities offered by network video technology. Visit ONVIF official website for more detail:

Network Protocol  HTTPS for network security Three (3) options to enable the HTTPS: 1. Create self-signed certificate automatically, 2. Create self-signed certificate manually, and 3. Create certificate request and upload the certificate file which is signed by third party already.

Micro SD Card Storage  Event recording / backup recording micro SD card record supports recording of event trigger from Motion Detection, Alarm trigger. Digital Input Motion Detection Video ClipsSnapshot

Product Highlight  Positioning Overview  Target Market  Selling Point Competition Analysis  Competition Mapping  Sell Against Competition Technology Brief Product Deployment Guide

Application Diagram Audio in Audio out DCS-3530 Alarm out Alarm in Wireless Router