1 Intelli-DQ Overview

2 Overview Analyze the quality of your data Minimize defective data Reduce redundancies Transform and standardize data Merge and recombine data. SAS Data Quality Server

3 Intelli-STANDARDIZE Analyze and transform data by creating and applying schemes to normalize input data CASS INPUT IDADDRESS CITYSTATEZIP TU |440 W 34TH ST APT 4A |NEW YORK NY TU |855 AVENUE OF THE AMERICAS |NEW YORK NY TU |1261 BROADWAY RM 815 # 8FL |NEW YORK NY TU |421 7TH AVE STE 611 |NEW YORK NY TU |419 W 34TH ST |NEW YORK NY CASS OUTPUT ID ADDRESS CITY STATEZIP_ZIP4 REC CENSUS_KEY CRRT DPBC CASS_VERIFY 1 |440 W 34TH ST APT 4A |NEW YORK |NY| |H| |C030 |419 |Y 2 |855 AVENUE OF THE AMERICAS |NEW YORK |NY| |S| |C058 |558 |Y 3 |1261 BROADWAY RM 815 # 8FL |NEW YORK |NY| |H| |C023 |159 |Y 4 |421 7TH AVE STE 611 |NEW YORK |NY| |H| |C040 |617 |Y 5 |419 W 34TH ST |NEW YORK |NY| |S| |C030 |197 |Y

4 Intelli-STANDARDIZE Standardize Customer and Business Data BUSINESS DATA City State Company STD_CITY STD_State STD_Company Detroit MI Ford Motor Company Detroit MICHIGAN Ford Motor company Detroit MI Ford Motor Company Burlingame CA Virgin America Inc. Burlingame CA Virgin America Inc Burlingame CA Virgin America Incorporated Burlingame CA Virgin America Inc burlingame California Virgin America Inc. Burlingame CA Virgin America Inc CUSTOMER DATA Name S_Name S_Prefix S_First S_Middle S_Last S_SUFFIX Dr John K Doe SR Dr John K Doe, Sr Dr John K Doe Sr Dr. john k doe sr Dr John K Doe, Sr Dr John K Doe Sr Mrs jill taylor Mrs Jill Taylor Mrs Jill Taylor Mrs. joanne Smith Mrs Joanne Smith Mrs Joanne Smith Mr Peter Harvey Jr Mr Peter Harvey, Jr Mr Peter Harvey Jr

5 Intelli-MATCH Create match codes for analysis, matching, and data transformation Match-Code [Name and Address with Fuzzy Level 95] Obs customer address MATCH_CD CLUSTERGRP 1 Bob Beckett 392 S. Main St. PO Box Robert Beckett 392 S. Main St. PO Box Robert E. Beckett 392 S. Main St. PO Box Paul Becker 392 N. Main St. PO Box 7720 M3Y$$$$$$$$NW$$$$$$$!K-H$$BP$$$IIH0P. 5 Paul Becker 392 North Main St. PO Box 772 M3Y$$$$$$$$NW$$$$$$$!K-H$$BP$$$IIH$P. Match-Code [Name and Address with Fuzzy Level 65] Obs customer address MATCH_CD CLUSTERGRP 1 Bob Beckett 392 S. Main St. PO Box Robert Beckett 392 S. Main St. PO Box Robert E. Beckett 392 S. Main St. PO Box Paul Becker 392 N. Main St. PO Box 7720 M3Y$$$$$$$$NW$$$$$$$!K-H$BP$II$$$$$$ 2 5 Paul Becker 392 North Main St. PO Box 772 M3Y$$$$$$$$NW$$$$$$$!K-H$BP$II$$$$$$ 2

6 Locales SAS Data Quality Server DEDEU, German language, for use with data from Germany ENAUS, English for Australia ENGBR, English for Great Britain ENUSA, English for the United States ENZSA, English for South Africa FRFRA, French for France ITITA, Italian for Italy NLNLD, Dutch for The Netherlands.