E VERYDAY’S A B RAND N EW G AME E XECUTIVE D ASH C ASE S TUDY 29 th Sept 2007 Hosted by: MUA G ARY P RITCHARD A SHWORTH E UROPE

E VERYDAY’S A B RAND N EW G AME About Ashworth Europe Part of Ashworth Group ( US ) Based Basildon – Essex 100 employees Buy, Stock and Distribute across ‘Europe’ - Three brands - Ashworth Calloway ‘Brand S’ INTERNATIONAL BRANDS IN GOLF & PERFORMANCE OUTERWEAR

E VERYDAY’S A B RAND N EW G AME Examples of our Products -

E VERYDAY’S A B RAND N EW G AME Ashworth Europe and M3 Planned Go-Live Nov ’07 SALES LOGISTICS PURCHASING FINANCE We think we have a simple business BUT- Fashion products - proliferate by style, colour, size, fit, season 35,000 Stock keeping units 5,000 SKUs Two seasons per year Buy per season, products from Far East 8,000 Customers, linePurchase and Customer Orders 100+ Different embroidery lines on one order Complex Pricing, discounting

E VERYDAY’S A B RAND N EW G AME Ashworth Europe M3 Solution Standard M3 V12 with - Modifications by Lawson Embroidery ( HUGE ) Bonus & Commisions ( Small ) Bar-code Warehouse apps from BEC Windows Based, One custom API Reporting Financial Spreadsheet Server Executive Dash In House SQL legacy data

E VERYDAY’S A B RAND N EW G AME Ashworth Future M3 Developments Lawson CRM Lawson LBI Roll out to Ashworth US sites Will include Manufacturing Integration to Automated Warehouse

E VERYDAY’S A B RAND N EW G AME Building on Spreadsheet Server

E VERYDAY’S A B RAND N EW G AME Executive-Dash Builds on Spreadsheet Server Same technology Not preconfigured Requires technical and M3 application expertise LIVE Data - refreshed at will, Excel User Interface Excel formulas via Add-Ins Present data Drill Down to detail Use Excel’s graphical capabilities

E VERYDAY’S A B RAND N EW G AME Executive Dash can access- Multiple Data Sources - iSeries ( M3 ), SQL Server, MS Access, Over the Internet via.Net Web Services Each connection customized Prompted and Non-Prompted connections Connection validation/testing Include data from virtually any ODBC data source

E VERYDAY’S A B RAND N EW G AME Executive Dash Architecture Query Results Detail Results Window Internal Report View Excel Summary and Details via Formulas Oracle AIX/ DB2 Access to virtually any data source, providing real time query results for analysis, presentation or distribution mySQL ODBC

E VERYDAY’S A B RAND N EW G AME Executive Dash Overview Tables, Fields Filters, Params Links Excel Format Present Detail Results Query Catalog Query BuilderExcel Query Report RUN DRILL DOWN

E VERYDAY’S A B RAND N EW G AME Executive Dash - Quick Example

E VERYDAY’S A B RAND N EW G AME Executive Dash - Quick Example

E VERYDAY’S A B RAND N EW G AME Dash at Ashworth Europe Non-financial Management Reports Available to Sell Reports Bespoke Logistics Reports Customer Embroidery Image Display Database/ conversion validation and cross checks Modification testing Ad-hoc queries and Enquiries

E VERYDAY’S A B RAND N EW G AME Why Executive Dash ? Real Time Data Existing development and user skills in Excel and sql Drill down capabilities Speed of deployment In house resource Rapid development/ prototyping Checking file content during project – conversion/mods Combine M3 and Legacy data in same report Including image database No ability/ risk of affecting M3 database

E VERYDAY’S A B RAND N EW G AME Questions ? Or speak to me and/or eVentura later