END OF SEASON REFLECTION LONDON, JUNE 2012

AGENDA 1.OBJECTIVES 2.CONTEXTUAL INFORMATION 3.PROCESS 4.END OF SEASON REFLECTION 5.KEY LEARNINGS 6.DEVELOPING YOUR OWN EOS 50 min 40 min

AGENDA 1.OBJECTIVES 2.CONTEXTUAL INFORMATION 3.PROCESS 4.END OF SEASON REFLECTION 5.KEY LEARNINGS 6.DEVELOPING YOUR OWN EOS

AGENDA AT THE END OF THIS SESION, PARTICIPANTS WILL: 1.Understand the EOS process 2.Be able to define outcomes, create hypothesis, identify relevant data and develop conclusions that will allow them to propose solutions and a structure a strategic planning. OBJECTIVES

AGENDA 1.OBJECTIVES 2.CONTEXTUAL INFORMATION 3.PROCESS 4.END OF SEASON REFLECTION 5.KEY LEARNINGS 6.DEVELOPING YOUR OWN EOS

END OF SEASON REFLECTION ENSEÑA POR COLOMBIA 1.CONTEXTUAL INFO: 1 st recruitment season Target universities: 4 of Colombia´s top universities Assumption: High quality graduates. Student population for target universities: 38,000 aprox. Total number of students graduating (for target majors) : 5,000 aprox. Target majors: 31 (75 departments in the target universities) Approach: To be recognized in the target universities as a professional opportunity. University-specific strategies:I.Job career center II.Student center III.Academic departments IV.Campus rep Goal set for 2011: 5% of graduates from the target universities will apply to the program. (Q vs. Q)

AGENDA 1.OBJECTIVES 2.CONTEXTUAL INFORMATION 3.PROCESS 4.END OF SEASON REFLECTION 5.KEY LEARNINGS 6.DEVELOPING YOUR OWN EOS

2.PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA AT THE BEGINING…… AGE REGION MAJOR UNIVERSITY QUALITY GPA 992 CANDIDATES WAS THE RECRUITMENT CAMPAIGN EFECTIVE? WHY DO I WANT TO DO THIS? ACTIVITIES EXECUTED

2.PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA AT THE BEGINING…… WAS THE RECRUITMENT CAMPAIGN EFECTIVE? WHERE SHOULD I START? WHY DO I WANT TO DO IT?

2.PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA

2.PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA Outcomes 1. Outcomes Causes 2. Hypotheses 3. Data 4. Conclusions 5. Future What outcomes/changes would you like to see next year based on this year’s outcomes? 6. Resolutions What actions must your organization take to reach this future next year? SolutionsStrategic Planning A. Decide on goals B. Write strategic plan Set goals in terms of quantity, characteristics, and timing. What are my priorities for this year given my end of season reflection and overall goals? What actions will I take to reach my goals?

AGENDA 1.OBJECTIVES 2.CONTEXTUAL INFORMATION 3.PROCESS 4.END OF SEASON REFLECTION 5.KEY LEARNINGS 6.DEVELOPING YOUR OWN EOS

2.PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA Outcomes 1. Outcomes List of the outcomes What kind of outcomes do I really need Key finding: Prioritize 2 different reflections: I.General: All candidates and universities II.Specific: One EOS per target university

2.PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA Outcomes 1. Outcomes List of the outcomes 2337 of applications started 992 of applications completed 315 of applications per university # of applications per major Goal completion rate Professional status of the candidates # of candidates that passed the first review # of candidates that passed the bar of selection EXAMPLES OF OUTCOMES Categories: Quantity, quality, timing NOTE: Raw numbers Void of judgment

2.PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA Outcomes 1. Outcomes Causes 2. Hypotheses 3. Data 4. Conclusions 5. Future What outcomes/changes would you like to see next year based on this year’s outcomes? 6. Resolutions What actions must your organization take to reach this future next year? SolutionsStrategic Planning A. Decide on goals B. Write strategic plan Set goals in terms of quantity, characteristics, and timing. What are my priorities for this year given my end of season reflection and overall goals? What actions will I take to reach my goals?

2.PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA Causes 2. Hypotheses 3. Data 4. Conclusions 2. Hypotheses H1: The recruitment campaign was effective. H2: Candidates from target universities have higher quality applications. H3: The more recruitment activities executed on a university campus, the greater the number of applications we receive. H4: Candidates follow-up has a direct impact on the application completion rate.

2.PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA Causes 2. Hypotheses 3. Data 4. Conclusions 3. Data H1:The recruitment campaign was effective. Goal completion rate # applications received Vs. Goal # applications from target universities vs. Goal Volume of applicants per university # applications from target degree vs. Goal Candidate´s survey results H2: Candidates from target universities have higher quality applications. Quality per target university H3: The more recruitment activities executed on a university campus, the greater the number of applications we receive. Activities Vs. Goal completion rate H4: Candidates follow-up has a direct impact on the application completion rate. Application completion rate percentage per university Activities vs. goal completion rate

2.PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA H1: The recruitment campaign was effective. Goal completion rate # applications received Vs. Goal # applications from target universities vs. Goal # applications from target major vs. Goal Candidate´s survey results DATA 2. Hypotheses 3. Data 4. Conclusions Causes

2.PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA H1: The recruitment campaign was effective. Goal completion rate # applications received Vs. Goal # applications from target universities vs. Goal # applications from target major vs. Goal Candidate´s survey results 2. Hypotheses 3. Data 4. Conclusions Causes

2.PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA H1: The recruitment campaign was effective. Goal completion rate # applications received Vs. Goal # applications from target universities vs. Goal # applications from target major vs. Goal Candidate´s survey results Information source average: 3 2. Hypotheses 3. Data 4. Conclusions Causes

2.PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA H1: The recruitment campaign was effective. REFLECTIONS ON H1: Overall we met the goal, nevertheless we didn´t meet the goal in all of the target degrees. What was the cause for this then? New hypothesis: 1.There are degrees with higher barriers of entrance to the program 2.The relations cultivated with the academic departments have an impact on the goal completion rate. 2. Hypotheses 3. Data 4. Conclusions Causes

2.PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA New hypothesis: 1.There are degrees with higher barriers of entrance to the program 2.The relations cultivated with the academic departments have an impact on the goal completion rate. YES DATA H1: The recruitment campaign was effective. 2. Hypotheses 3. Data 4. Conclusions Causes

2.PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA H2: Candidates from target universities have higher quality applications. Quality per target university

2.PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA H2: Candidates from target universities have higher quality applications. REFLECTIONS ON H2: What if we had done recruitment activities in non-target universities? Will we had had higher quality candidates?

2.PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA H3: The more recruitment activities executed on a university campus, the greater the number of applications we receive. Activities Vs. Goal completion rate Top 10 source of candidates per university

2.PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA H3: The more recruitment activities executed on a university campus, the greater the number of applications we receive. Top 10 source of candidates per university

2.PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA H3: : The more recruitment activities executed on a university campus, the greater the number of applications we receive. REFLECTIONS ON H3: Why is it that in one university with less number of activities, the goal completion rate was higher? New hypothesis: 1.The graduate profile is more “social oriented” 2.Unemployment: Enseña Por Colombia was just another “job option”

2.PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA H3: : The more recruitment activities executed on a university campus, the greater the number of applications we receive. New hypothesis: 1.The graduate profile is more “social oriented” 2.Unemployment: Enseña Por Colombia was just another “job option” DATA 2. Hypotheses 3. Data 4. Conclusions Causes

2.PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA New hypothesis: 1.The graduate profile is more “social oriented” 2.Unemployment: Enseña Por Colombia was just another “job option” DATA 2. Hypotheses 3. Data 4. Conclusions Causes H3: : The more recruitment activities executed on a university campus, the greater the number of applications we receive.

2.PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA H4: Candidates follow-up has a direct impact on the application completion rate. Note: The candidates from the target universities where the only ones with follow-up for finishing the application.

2.PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA Causes 2. Hypotheses 3. Data 4. Conclusions H1: The recruitment campaign was effective. C1: The recruitment was effective in a 102% within the target universities and in a 322% overall.

2.PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA Causes 2. Hypotheses 3. Data 4. Conclusions H1: The recruitment campaign was effective. C2: Even though the recruitment campaign was effective overall, when we look at the goal completion rate we can see that only in the 57% of the degrees the goal was met.

2.PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA Causes 2. Hypotheses 3. Data 4. Conclusions H2: Candidates from target universities have higher quality applications. C3: Candidates from target universities performed better than other candidates in the first review. 2. Hypotheses 3. Data

2.PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA Causes 2. Hypotheses 3. Data 4. Conclusions H2: Candidates from target universities have higher quality applications. C3: Candidates from target universities performed better than other candidates in the first review. 2. Hypotheses 3. Data

2.PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA Causes 2. Hypotheses 3. Data 4. Conclusions H2: Candidates from target universities have higher quality applications. C4: Candidates from target universities performed better than other candidates in the whole selection process. 2. Hypotheses 3. Data

2.PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA Causes 2. Hypotheses 3. Data 4. Conclusions C5: : The recruitment activities on campus have an impact on the goal completion rate. Nevertheless, the candidates profile from each university reacts differently. H3: : The more recruitment activities executed on a university campus, the greater the number of applications we receive.

2.PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA Causes 2. Hypotheses 3. Data 4. Conclusions C6: : Specific university analysis should be made for better understanding and creating strategies that respond to each context.

2.PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA Outcomes 1. Outcomes Causes 2. Hypotheses 3. Data 4. Conclusions 5. Future What outcomes/changes would you like to see next year based on this year’s outcomes? 6. Resolutions What actions must your organization take to reach this future next year? SolutionsStrategic Planning A. Decide on goals B. Write strategic plan Set goals in terms of quantity, characteristics, and timing. What are my priorities for this year given my end of season reflection and overall goals? What actions will I take to reach my goals?

2.PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA 5. Future What outcomes/changes would you like to see next year based on this year’s outcomes? 6. Resolutions What actions must your organization take to reach this future next year? Solutions 1.To increase the goal completion rate in the target universities and target majors. 2.To have higher quality applications. 3.To maximize the impact of the communication strategies used during the recruitment campaign. 4.To increase the number of information sources per candidate. 5. To cultivate relations with the academic departments, specially those with higher barriers of entrance to the program. 6.To have a higher completion rate of applications.

2.PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA Outcomes 1. Outcomes Causes 2. Hypotheses 3. Data 4. Conclusions 5. Future What outcomes/changes would you like to see next year based on this year’s outcomes? 6. Resolutions What actions must your organization take to reach this future next year? Solutions A. Decide on goals B. Write strategic plan Set goals in terms of quantity, characteristics, and timing. What are my priorities for this year given my end of season reflection and overall goals? What actions will I take to reach my goals? Strategic Planning

2.PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA A. Decide on goals B. Write strategic plan Set goals in terms of quantity, characteristics, and timing. What are my priorities for this year given my end of season reflection and overall goals? What actions will I take to reach my goals? 1.Differentiated goals. 2.Personal cultivation. 3.Follow-up strategies during the recruitment season. 1.Prioritize stakeholder relationship 2.Personal cultivation strategic plan Strategic Planning

AGENDA 1.OBJECTIVES 2.CONTEXTUAL INFORMATION 3.PROCESS 4.END OF SEASON REFLECTION 5.KEY LEARNINGS 6.DEVELOPING YOUR OWN EOS

1.Intuition vs. Specific information 2.Prioritize outcomes 3.Deep understanding of the challenges that the area faces 4.Collecting information in advance with a clear sense of WHY 5.Structured and focus road to strategic planning 6.Decision making based on concrete variables 7.Helpful tool for all areas in the organization 8.Extremely useful for accountability, transparency and stakeholder cultivation 4.KEY LEARNINGS END OF SEASON REFLECTION ENSEÑA POR COLOMBIA

4.KEY LEARNINGS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA AGE REGION MAJOR UNIVERSITY QUALITY GPA 992 CANDIDATES WAS THE RECRUITMENT CAMPAIGN EFECTIVE? WHY DO I WANT TO DO THIS? ACTIVITIES EXECUTED

AGENDA 1.OBJECTIVES 2.CONTEXTUAL INFORMATION 3.PROCESS 4.END OF SEASON REFLECTION 5.KEY LEARNINGS 6.DEVELOPING YOUR OWN EOS

6.DEVELOPING YOUR OWN END OF SEASON REFLECTION ENSEÑA POR COLOMBIA SPEED DATE…. !SPEED DATING!

2.PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA Outcomes 1. Outcomes Causes 2. Hypotheses 3. Data 4. Conclusions 5. Future What outcomes/changes would you like to see next year based on this year’s outcomes? 6. Resolutions What actions must your organization take to reach this future next year? Solutions A. Decide on goals B. Write strategic plan Set goals in terms of quantity, characteristics, and timing. What are my priorities for this year given my end of season reflection and overall goals? What actions will I take to reach my goals? Strategic Planning Download link

6.DEVELOPING YOUR OWN END OF SEASON REFLECTION ENSEÑA POR COLOMBIA SPEED DATE…. !SPEED DATING! PART I 5 min: During this time please: Write 1 outcome (quantity, quality, positive, unexpected, etc.) Create 1 hypothesis related to this outcome PART II If you have the letter A, please stand or sit in front of a person with the letter B. 6 min: During this time please: 3 min: 1min: The “A” person will tell the “B” person about the hypothesis created and why it is relevant. 2 min: The “B” person will ask clarifying questions about the hypothesis and then both will discuss about what type of data is required to verify the hypothesis. 3 min: Do the same exercise now with person´s “B” hypothesis PART III Find another partner 6 min: Repeat the previous process

PLAN DE PRESENTACIÓN QUESTIONS ?