A joint initiative of Australian, State and Territory and New Zealand Governments. Energy Rating App, Icon and Data Melissa Evans, E3 Communications, Department of Industry Presentation to the CESA Regulatory Compliance Managers meeting - June 2014

Contents The OpportunityOur proposalHow it worksWhat Industry can doThe Energy Rating App

The Opportunity 30 Million Australia has one of the highest per capita ownerships of mobile devices in the world 1 in 3 One in three people currently use mobile internet while shopping 97% 97 percent of consumers research household appliances on-line before deciding on which model to buy Total visits - 70,000 per month Mobile device visits - 1,000 per month energyrating.gov.au comparison tool

When you’re on a good thing ….

The Energy Rating Label

The future is on-line Consumers surveyed in 2013: Over 76% owned a smartphone Almost 50% would use a smartphone app to get more information about an appliance Yet - less than 2% managed to find a smartphone app to help them research the energy use of the last appliance they bought

Online research

“Energy Rating” filter Retail sites use “energy rating” as a filter

Our Proposal Reduce non- compliance breaches A tool to assist retailers Empower on-line consumers

How it works

Energy Rating Icon

4 million households every two weeks

Energy Rating Icon

If we don’t they will

The Energy Rating App Browse, Sort or Search Make NotesAdd Purchase Cost Compare Power Cost and Total Cost Customise Power Costs Distribute Power Costs

Features – Website links Link to manufacturer website Drive traffic directly to the product site Customers who have chosen their product can buy straight away Customers are still deciding can find out more Update URL through the GEMS registration site

Adding Supplier URL

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