You have lost a large valuable and loyal customer base with the massive layoff at RIM New target markets need to be identified in order to replace these individuals. Increasing business traffic at other points in the year that are not considered peak season

 - Change the website  - Have stronger promotions in the winter  - Car show in the summer  - Billboards/banners & Newspaper advertisements

Entrance to new markets New contract with companies Hosting an A1 car show Competitors Existing car shows Loss of major contracts Website Existing contracts Multi-layered business Pricing list StrengthsWeaknesses OpportunitiesThreats

 A1 Car cleaning is amongst many of the top auto detailing services offered in the tri- citifies.  Some of the many skills A1 specializes in and has to offer are: hand car washes, various automotive detailing for both interior and exterior of your vehicle.  A1 is dedicated in wanting to provide to their customers the best detailing services around. For consumers of A1 Car Cleaning these services should not just be a task to complete or just another maintenance duty of their vehicle. Proper up keep to their vehicle should be crucial. The tools or product aspect that A1 is offering to their consumer base is the “perfect look”.

 the look is what people see  Its their perception about what they intake  Feelings  Attitudes  The perfect look can bring up feelings of confidence and security.  Makes a person feel good to have a clean, shiny new looking car.  Install thoughts into those whom are just on lookers. A1 has the tools to achieve the “perfect look” not just “the look”. They give you the added value for your buck. Not only will this change the perceptions of on lookers but it will also change how the owner thinks or feels about their automobile.

 Primary Target Market:  Demographic:  Males and Females  Late 20’s – 40’s  Married  University/College Education  Psychographic:  Achievers; Primary motivation: achievement due to their motivation by their desire for achievement where image plays a significant factor and favour established services that demonstrate success  Geographic:  Kitchener/Waterloo Region  Urban  Behavioral factors:  Take pride in their vehicle  Seeking a premium service offering premium results  Expendable income  Sub-groups:  Faculty Members at the University of Waterloo and Wilfrid Laurier  Car Services  Taxi services  Limo services  Used car dealerships  Rental cars  Drivers training services