| | ZAP Social Overview Fall 2011

2  MIG is a technology-driven digital marketing company designed to help marketers navigate the increasingly complex online display landscape.  MIG products and services improve the process of acquiring, optimizing and analyzing digital media for an ever-growing list of advertisers. 2 Media Innovation Group (MIG) Streamlines the Complexity

3 MIG Leverages Technology, Data & Partnerships  MIG has the experience and proprietary technology to help marketers navigate the digital marketing arena effectively  MIG solutions, tailored to clients’ needs, streamline the integration process to maximize the effectiveness of digital campaigns

4 Data-Driven Technology Company at the Core Accounts for media performance as well as recency and frequency Outperforms last ad method by 2.5 times in predictive power Insights to strategically plan & optimize across digital channels Data-driven methodology with no arbitrary assumptions

5 ZAP: Integrated Management & Actionable Insight 3 rd Party Data 3 rd Party Research Verification Creative Optimization 3 rd Party Ad Serving CRM Data DisplaySearchVideoMobileSocial

6 Engagement Model: Identify, Connect & Understand Advocates Brand

7 Leverage Brand Advocates Across the Platform Advocates Brand

8 Analyze Social Metrics to Learn and Target Brand Influencers Social interactions should challenge our traditional marketing beliefs as it relates to the mining and understanding of user data. HusbandWifeGrandmother Purchaser/ Converter Decision Driver Travel Case Study: Target Audience Ad Performance Data Advertiser Site Data Third Party Data Social Media Data ZAP Social connects the data dots, allowing social media to be added for true consumer visibility

9 ZAP Social Media - Facebook Ad Management Facebook Ad media buying and management  Incorporate social media display advertising across Facebook inventory  Utilize Facebook ad creatives – text/image  Integrated technology for seamless standing-bid auction based media buying and optimization  Target users based on demographics, interests and more  Track user clicks, conversions & impressions  Post-click insights around brand engagement and loyalty  Target users based on demographics, interests and more  Track user clicks, conversions & impressions  Post-click insights around brand engagement and loyalty

10 Why Use ZAP Social?  Cross-channel analytics and attribution modeling to better understand conversion drivers  Find Facebook users again across the ZAP suite of applications  Drive Facebook audience to fan pages in order to understand brand engagement/stickiness  Funnel analysis for advertisers to understand drop-off

11 Industry Leading Integrated Platforms PAID SEARCH SOCIAL DISPLAY DSP ATTRIBUTION & ANALYTICS ORGANIC SEARCH

12 Questions & Discussion

13 Appendix