Welcome! A Moment With McDonald's: Examining the Connection Between Organizational Design, Corporate Culture & Sustainability Goals Bob Langert - VP, Sustainability McDonald's Heather Shapter- Corporate Culture Game Changer, Open Spaces Learning Leslie Bennett - Corporate Culture Game Changer, Open Spaces Learning Brad Zarnett- Founder and Executive Director Toronto Sustainability Speaker Series (TSSS) Twitter Hashtag: #McDsusty Presenters:

A Moment With McDonald's: Examining the Connection Between Organizational Design, Corporate Culture & Sustainability Goals Please ask questions by using the question box in the control panel on the right hand side of your screen or using Twitter at #mcdsusty. The recorded webinar and slides will be available to participants after the session. Questions not answered will be addressed after the webinar. Twitter Hashtag: #McDsusty Some Admin:

Wednesday October 23, :00 – 2:15 EST Webinar: A Moment With McDonald's: The Connection Between Organizational Design, Corporate Culture & Sustainability Goals Bob Langert Global VP, CSR & Sustainability McDonald’s Global Corporate Leslie Bennett & Heather Shapter Corporate Culture Game Changers OpenSpacesLearning Brad Zarnett Founder and Executive Director Toronto Sustainability Speaker Series (TSSS) Ann Stockbridge Director of Operations, CSRwire

Webinar Agenda 1:00 – 1:05 Welcome 1:05 – 1:15 Summary of TSSS Event - Bob Langert reflects on culture and change 1:15 – 1:25 What TSSS brainstorming ideas on the topic of authentic communication resonated with McDonald’s – Link to the brainstorming list 1:25 – 1:45 Leslie and Heather of OSL on how to move from brainstorming to harnessing culture and implementing change 1:45 – 2:00 Q & A 2:00 – 2:10 Final Thoughts - Wrap up and thank-you!

TSSS Event: Wednesday Oct. 9, 2013 McDonalds: The Trend Towards Transparency & Authenticity and Bob Langert Global VP, CSR & Sustainability McDonald’s Global Corporate Richard Ellis SVP Comm., Public Affairs & CSR McDonald’s Canada

Bob’s Thoughts on Culture and Change

What Brainstorming Ideas Resonated with McDonald’s? Brainstorming Ideas

“Corporate Culture Game Changers” How to get from brainstorming to harnessing culture and driving change Leslie BennettHeather Shapter

“Crowdsourcing Ideas into Action” Leslie BennettHeather Shapter “Corporate Culture Game Changers”

© 2013 OpenSpacesLearning.com 70% of all change initiatives fail Why might these solutions have failed in the past? 70% 70% of Business Strategies Fail

© 2013 OpenSpacesLearning.com The success of a company isn't a function of the leader, but of its tribes (naturally forming groups ) and culture. Culture is an uncharted gold mine for performance improvement in many organizations. The Missing Link to High Performance is CULTURE

© 2013 OpenSpacesLearning.com Low PerformingHigh Performing 5 Stages of Organizational Culture Tribal Leadership: Leveraging Natural Groups to form a Thriving Organization (Dave Logan, John King, Halee Fischer Wright: 2008)

Stage%Behavior Relationship to people StructureLanguage 5 2% Innocent Wonderment Team“Life is great” 4 22%Tribal Pride Stable Partnership Triad “We’re great” 3 49%Lone Warrior Hub and Spoke Relationships “I’m great” 2 25% Apathetic Victim Separate“My life sucks” 1 2%UnderminingAlienated“Life Sucks” From Tribal Leadership, Logan, King & Fischer-Wright, 2008, HarperCollins Cultural Map The Five Stages of Culture

© 2013 OpenSpacesLearning.com How to Change a Culture If the Stage is currentlyThen upgrade culture by…Then mentor others by… 1 – “Life Sucks”finding a new teamGo to where the action is 2 – “My Life Sucks”working intensively with those who want things to be different. Make connections to get supported 3 – “I’m Great”Identify group shared values and build multi- person projects. Triad (3 people); find a project bigger than you can do alone 4 – “We’re Great”go for history-making projects. Engineer a market/community opportunity 5 – “Life’s Great”Focus on world-changing efforts with cross-company collaboration Network with people and companies at stage four; change the world

Questions and Discussion!

Bob Langert McDonald’s CSRwire TSSS Community AND “Corporate Culture Game Changers” Thank-you Leslie BennettHeather Shapter