Welcome! Storage Channel Dinner Seminar. Top 10 Channel Challenges 1- Learn new technologies 2- Win new business 3- Keep customers 4- Recruit skilled.

Slides:

Advertisements

Similar presentations

Wolverhampton. Making it happen High Value Manufacturing (HVM) Supply Chain Clustering ‘Bangalore to the Black Country’ what you can achieve Jay Patel.

Advertisements

Public Relations… the credibility factor The power to influence Mark Waite Managing Director Cohesive Communications.

From Analysis to Strategy

Bringing the Voice of the Consumer Into Your Supply Chain Jake Barr Director, Consumer Driven Supply Network Global Mfg, Planning & Logistics The Procter.

1 © Aberdeen Group 2013 – Not For Distribution ™ Meeting the Rising Challenge of Modern Networks.

Lecture 17 Chapter 9 Managing IT Outsourcing. 2 Final Exam Outline 12 – 3pm, Wednesday June 14 Half short and long answers on theory and principles from.

How Parksite is Adjusting to Fit Today’s Economic Realities George Pattee Chief Executive Officer Parksite Inc.

Partner reward – a help or a hindrance to effective business development? Peter Scott Peter Scott Consulting

Learning Goals Be able to identify the major forces shaping the new digital age. Understand how companies have responded to the Internet with e-business.

Principles of Marketing

IT ARCHITECTURE © Holmes Miller BUILDING METAPHOR 3CUSTOMER’S CONCERN Has vision about building that will meet needs and desires 3ARCHITECT’S CONCERN.

1 Creating an Entrepreneurial Marketing Environment February 2010.

Principles of Marketing

© 2002, D.Lyftogt, IDC Capturing Market Share With Partner and Influencers: AIP Implementation Assistance Dennis Lyftogt, Principal.

Chapter 10 Managing the Delivery of Information Services.

Taking care of our people Being good neighbours

Sales Management and Sales 2.0

1 INTERACTIVE MARKETING STRATEGY (2) Sunarto Prayitno.

WEB 2.0 AND B2B MARKETING Dr. Dawne Martin MKTG 241 November 15, 2012.

Customer Value Management November, 2002 From anywhere… to anyone Janet LeBlanc Director, Canada Post.

GROCERY INDUSTRY, PRIVATE BRANDS AND ITS EVOLUTION Joe McKie, Vice President, Private Brands Food Marketing Institute.

A Walk Through Engagement +

The Purchasing Function

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. JD Edwards Summit Socializing JD Edwards Leveraging Social Media: Get in the Game!

LITTLEBRIDGE NIGERIA LIMITED MARKETING | BRANDING | PROPERTIES | TRAINING Training Packages.

Strengthening the quality of research for policy engagement in the African context – achievements and aspirations Tebogo B. Seleka Botswana Institute for.

Attracting appropriate user funding in the context of declining public funding.

1 IS 8950 Managing and Leading a Networked IT Organization.

Company and Marketing Strategy: Partnering to Build Customer Relationships 2 Principles of Marketing.

SmartSynch NOTE: The representations as to SmartSynch’s offerings are those of SmartSynch and Verizon Wireless makes no representation as to their accuracy.

Building profitable customer loyalty

4-1 Chapter Overview 1. Categories of B-to-B buyers. 2. Business buying center. 3. B-to-B purchasing process. 4. Factors and issues in B-to-B communications.

Principles of Marketing

Getting the Most Out of CRM An Executive Guide for Planning and Execution Mark Dancer OPEESA Annual Meeting St. Petersburg, FL March 3, 2015.

Business Development to Drive Growth Lois Ritarossi, Senior Consultant Phone:

Using Advertising and Promotion to Build Brands

Martyn Lewis 13 th February ©2008 Market-Partners Inc. CONFIDENTIAL MARKET-PARTNERS Market-Partners is the world’s leading independent consulting.

1 INTERACTIVE MARKETING STRATEGY (Lecture 11) Sunarto Prayitno.

MARKETING MANAGEMENT 12th edition

Sales, Marketing & Retention Strategies September 17, 2009 Presented by: Jodi S. Graham

Building Customer Relationship “Service is so great an opportunity for the company that our vision for the next century is that GE is a global service.

© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

Evaluating and Working with a Marketing Professional: How to make the relationship work! 1.

Developing a Successful HUB Program. Presented By: Norma Barrera Texas Education Agency West Texas Business Summit 2013 Hosted By: Texas Tech University.

© 2004 Gartner, Inc. One-to-One Communication: Promise vs. Perception Denise Garcia Principal Analyst, Media & Advertising.

Trade Management  Module 6 Sales Plan  Learning Objectives:  Sales Plan Elements  Motivation  Compensation  Evaluation.

© 2010 IBM Corporation 1 day contest for TUKE students Finance and Planning Center Bratislava.

Vice Chancellor of Engineering and Computer Science Oregon University System Mobilizing Oregon A Partnership to Build a 21st Century Technology Workforce.

Aligning HR & Business Strategy. “The long-held notion that HR would become a truly strategic function is finally being realized.”

Interruption to Engagement Saturday, June 04, 2016.

The Business Model Canvas The Building Blocks for a Successful Business PCBN Pacific Coast Business Networking June 10, 2015.

© 2009 The McGraw-Hill Companies, Inc. All rights reserved.

David Wippich, CEO Ensim. What We’ll Talk About Today Crazy Market Dynamics Convergence of Convergence Unifying Unified Communications Benefits of Complexities.

Entrepreneurship in Entertainment Technology

Relationship Marketing VS Customer Relationship Management

Supply Chain Management Purchasing/Inventory/Materials.

Accessing Corporate Business Where do you fit? Tina Beckett, President.

Student Services Foundations & Philosophy Dr. Rick Gatteau Seminar III: Unit 7 Monday, February 20, 2012.

Energising e-business Working e-business ? A Managed Service Proposition Peter Gee presentation ISTUG.

Mboindy.com Halie Vining Director of Consulting, Relevance Content Strategy: The Research & Data Behind Successful Content Marketing.

Sales & Marketing Do’s & Don’ts For The Entrepreneur CINA October 30, 2004.

Overcoming Challenges with B2B Sales Name Position, Company Website Steve Sienkiewicz Accelerate Consulting | Sales Xceleration

Page: 1 Branding, Networking & Pitching Mike Tannenbaum, President Key Strategies, LLC

Cloud solutions for growing entrepreneurial companies EXACT SOFTWARE.

Marketing Management 16 February Company and Marketing Strategy Current Situation, Opportunities, Objectives and Resources – Inputs of Strategic.

Company and Marketing Strategy: Partnering to Build Customer Relationships 2 Principles of Marketing.

SaaS or a Customized Solution: Which is right for your recognition program?

Welcome to How to Build Your Business and Win Clients Session 2 Marketing Approaches That Work for You Presented By: Ken Hablow KH Graphics.

ERP vendor perspective

Company and Marketing Strategy

Presentation transcript:

Welcome! Storage Channel Dinner Seminar

Top 10 Channel Challenges 1- Learn new technologies 2- Win new business 3- Keep customers 4- Recruit skilled professionals 5- Effective sales/marketing pitches 6- ID managed services opportunities 7- Troubleshoot tech problems 8- Maintain margins 9- Evaluate vendor partners 10- Talk tech in business terms (Source: April 2008 Channel Media Group Readership Survey)

Tonight’s agenda 5:30pm-5:45pm – The Profitable Edge: Keynote Heather Clancy 5:45pm-6:15pm – Top Storage Trends: Storage Expert Greg Schulz 6:15pm-6:45pm – Vendor Showcase – Nexsan, Intronis 6:45pm-7:15pm – Meet the Experts; Networking break; Dessert! 7:15pm-7:45pm – Data Growth Opportunities: Analyst Mark Peters 7:45pm-8:30pm – Q&A: Greg Schulz, Mark Peters, Heather Clancy 8:30pm-8:45pm – Raffle; Closing remarks; Receive Survey Results!

Keynote: Heather Clancy The Profitable Edge

May 12, 2008 Heather Clancy Vice President, Strategic Communications Planning for successful growth

Reading Today’s Market For Tomorrow’s Opportunity …

Game-Changing Trends Wireless/Mobility Web 2.0 Software as a Service 3-D Computing Environmentalism

Applying New Business Discipline …

Talk Solutions, Not Products Develop strategic, business-side relationships Start dialogue outside the IT department Inspire larger transactions Realize higher customer retention rates Experience higher services mix, gross margins and operating margins

Listen to Your Engineers Use your closest ongoing link to true customer pain points wisely Seek a real-world perspective on appropriate architectural designs that can be deployed, again and again Reward insight and advice about how ongoing maintenance costs be turned into new budgets

Select Vendors Selectively Examine their communications strategy What is your resource commitment and what’s the quid pro quo? Field compensation strategy Tiering policies Value vs. volume philosophy Is the margin worth the effort?

Partner Strategically Test before you invest: Bring new technologies, products to services to customers in conjunction with another VAR or application developer Set ground rules for collaboration, especially when it comes to customer touch points

Brand Thyself, Not Just Suppliers Engage in two-way dialogue with customers and influencers Create a marketing message for your company’s entire value proposition Explore the worlds of Web 2.0, esp. blogs and social networks

Conclusion: Think Long Term Understand key performance indicators and how much they can bend Take focused, phased risks Create a business plan — so you know where and when you should diverge Require (and recognize) staff buy-in