A LOOK AT GOOD CHARITY WEBSITES Heather Jewell FUND October 2010
Pros and Cons ProsCons
Why should we care? In the US, online giving has grown 50% in the last two years.
Why should we care? 1 in 5 visitors to a nonprofit website wishes to donate 62% of people looking for information about a new organization visit their website
Why should we care? They are cost effective They have dynamic content
Keep in mind Targeting a limited segment of the population Website require upkeep
What are good website features? What you are doing How you are doing it Tell them stories Easy navigation White space And perhaps most importantly…
Take an action Donate Get involved Get an for contact
What to remember: Get visitors to: Donate Get involved Get an for contact Or your opportunity has been wasted.
QUESTIONS?
Resources Mashable Infographic Online Giving: vital tactic, but not yet a miracle solution by Lisa MacDonald, from Canadian Fundraising & Philanthropy eNews, 15 July Philanthropic Trends Quarterly, by Ketchum Canada Inc., Summer 2010, Issue 2 Think like Wal-Mart to boost Internet donations by Alan Sharpe, from Canadian Fundraising & Philanthropy eNews, 15 August CanadaHelps: Did You Know? Video, 2010 Edition Impress the “Wired Wealthy”, lead them to give to you online by Sumach Research, from Canadian Fundraising & Philanthropy eNews, 15 September Personal conversation with Claire Kerr, Director, Digital Fundraising, Artez Online