Skippy Peanut Butter in Australia Ben Haines Lauren Helton Deangelo Griggs Jordan Weidner

Australia Total Population – 19,913,144 Total Population – 19,913, % is 0 – 14 years of age 20.1% is 0 – 14 years of age 67.2% is 15 – 64 years of age 67.2% is 15 – 64 years of age 12.8% is 65+ years of age 12.8% is 65+ years of age

Direct Competition  Kraft Peanut Butter  70 years in Australia  Sanitarium Peanut Butter  Began production 100 years ago  Dick Smith Foods Peanut Butter  “As Australian As You Can Get”

Indirect Competition Vegemite Vegemite 30 jars are sold in Australia for every one exported30 jars are sold in Australia for every one exported Vegemite is in nine out of ten pantries in AustraliaVegemite is in nine out of ten pantries in Australia Nutella Nutella Chocolate and Hazelnut spreadChocolate and Hazelnut spread

Price $1 U.S. Dollar is equal to $1.3 Australian Dollar $1 U.S. Dollar is equal to $1.3 Australian Dollar Prices for peanut butter range from $1.79 to $3.22 for a 375 gram jar Prices for peanut butter range from $1.79 to $3.22 for a 375 gram jar

Product Texture and color can remain standardized from American markets Texture and color can remain standardized from American markets Peanut butter is offered in no added salt and no added sugar varieties. Peanut butter is offered in no added salt and no added sugar varieties. Offered as smooth and crunchy varieties Offered as smooth and crunchy varieties Offered as original formula as well Offered as original formula as well

Packaging Australia uses the metric system so packages will be in grams, not ounces. Australia uses the metric system so packages will be in grams, not ounces. Plastic jars are standard Plastic jars are standard 375 grams is a standard size jar, which is approximately 13.2 ounces 375 grams is a standard size jar, which is approximately 13.2 ounces Also offered in 200 and 500 gram jars Also offered in 200 and 500 gram jars American jars come in 18 ounces for a medium size jar American jars come in 18 ounces for a medium size jar

Labeling Legally required to have country of origin on label. Legally required to have country of origin on label. Legally required to have name and address of a person responsible for the information on the label Legally required to have name and address of a person responsible for the information on the label Legally required to have nutritional information and on label Legally required to have nutritional information and on label

Labeling (Continued)  Ingredients must be listed in descending order by ingoing weight Must have storage and usage information Must have storage and usage information Packaged foods must be date marked with an expiration or “best before” date Packaged foods must be date marked with an expiration or “best before” date

Production 90% of all Peanuts grown in Australia come from the Queensland Region 90% of all Peanuts grown in Australia come from the Queensland Region

Production Types of peanuts grown in Australia Types of peanuts grown in Australia Virginia Runner Spanish Hi Oleic Genetically altered peanuts

Production Peanut Company of Australia sells shelled and processed peanuts to manufacturers of peanut butter Peanut Company of Australia sells shelled and processed peanuts to manufacturers of peanut butter Paradise Foods makes the peanut butter for Dick Smith foods, a major Australian producer Paradise Foods makes the peanut butter for Dick Smith foods, a major Australian producer Barton Addison & Sons PTYL Ltd. produce peanut butter Barton Addison & Sons PTYL Ltd. produce peanut butter Kraft Foods Intl. produces their own brand Kraft Foods Intl. produces their own brand

Transportation Unilever has established distribution channels throughout Australia already Unilever has established distribution channels throughout Australia already Have manufacturing centers for other products in Sydney, Eppin, Melbourne, and TaturaHave manufacturing centers for other products in Sydney, Eppin, Melbourne, and Tatura Unilever ships primarily by road in AustraliaUnilever ships primarily by road in Australia 314,090 km of paved road 314,090 km of paved road 18,619km of that are expressways18,619km of that are expressways

Australian Highways

Transportation by Train Rail Gauges are not standardized across the country so not always efficient Rail Gauges are not standardized across the country so not always efficient FreightCorp FreightCorp National Rail National Rail Australian Railroad Group is Australia’s largest private railroad company Australian Railroad Group is Australia’s largest private railroad company Tracks totaling over 10,795 kilometersTracks totaling over 10,795 kilometers

Retailers 75% of sales in supermarkets come from Woolworths and Coles Myer 75% of sales in supermarkets come from Woolworths and Coles Myer 36,000 food retailers country wide 36,000 food retailers country wide Major food retailers in Australia Major food retailers in Australia WoolworthsWoolworths Coles MyerColes Myer Foodland Associated LimitedFoodland Associated Limited

Promotion English language and western style culture English language and western style culture This means that promotional material will have to change very little This means that promotional material will have to change very little Ads can be standardized without fear of misunderstanding Ads can be standardized without fear of misunderstanding 69% of total population lives in the 5 largest cities in Australia 69% of total population lives in the 5 largest cities in Australia

Population Distribution Sidney Sidney 4,085,600 Melbourne Melbourne 3,466,000 Brisbane Brisbane 1,626,900 Adelaide Adelaide 1,096,100

Media Availability Television – 104 stations Television – 104 stations Radio – 345 FM stations and 262 AM stations Radio – 345 FM stations and 262 AM stations Internet – 2,847,763 hosts and million users Internet – 2,847,763 hosts and million users Internet advertising spending is growing at 450% Internet advertising spending is growing at 450%