Music in Business Kevin Harrington. In the past we: Guessed what people wanted Had little idea who they were Charged as much as we could Used the cost.

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Presentation transcript:

Music in Business Kevin Harrington

In the past we: Guessed what people wanted Had little idea who they were Charged as much as we could Used the cost plus formula Developed little relationship with customers So, they'll be the good old days then!

Today it's: CRM DRM MP3 UGC Napster giving it away for free MySpace profiting out of others giveaways

The real news Universal sue video sharing sites Rapper Fabolous shot in New York Album review: Peanut Butter Wolf Chrome Children Metallica to release DVD collection New Beatles album news Kasabian cover the Quo Babyshambles tour rescheduled AEG take stake in Marshall Arts Williams' Gallagher dissing track

It’s a fact… $100 billion industry 30 million + iPods sold worldwide 633,000 musicians in the UK 150,000 live music venues in UK 32,000 live music events every week

It’s also a fact… The live event market is growing at 15% per annum! People love real music

What’s new today… It’s a web of activity Everyone is a musician/producer User Generated Content

Compete with free? Don't. Free is silly Never make a concession without receiving one If you price a track at £0 get something for it e.g. an address Friends Reunited £10

The Technical / Martini Mix Streaming UGC Music Clubs Media canvases

Clearing the Bottleneck

Chaos reigns Talent Pool Audience

Order achieved Talent Pool Audience ARKADE