Wheel of misfortune The pitfalls of leaving data to chance Presented by: Hannah Graham & Alex Mountain Date: 13 th November 2007.

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Presentation transcript:

Wheel of misfortune The pitfalls of leaving data to chance Presented by: Hannah Graham & Alex Mountain Date: 13 th November 2007

The pitfalls of leaving data to chance… RevenueCustomer service Value

RevenueCustomer service Value

RevenueCustomer service Value

RevenueCustomer service Value

RevenueCustomer service Value

Capture

60% consumers react negatively toward an organisation with no rapid name and address capture on website Canvasse Opinion August 2007

Capture “We have calculated that QuickAddress Pro Web presents us with the opportunity to generate £2 million a year of new business income.” Paul Cassidy, Head of Information Systems Development, Swinton Insurance

Enhance

Title: Firstname: Surname: Position: Address: Region: Telephone: Media: Likely to drive: House type: Mosaic Type: L Duplicity SW4 0AB Miss L Duplicity Shopper’s Ave, SW4 0AB Miss Lesley Duplicity Shopper’s Ave, SW4 0AB Miss Lesley Duplicity Home Shopper Shopper’s Ave, SW4 0AB Mazda MX5 Miss Lesley Duplicity Home Shopper Shopper’s Ave, SW4 0AB Mazda MX5 Web/B2B Miss Lesley Duplicity Home Shopper Shopper’s Ave, SW4 0AB Mazda MX5 Studio Apartment Web/B2B Miss Lesley Duplicity Home Shopper Shopper’s Ave, SW4 0AB Guardian & Cosmo Mazda MX5 Studio Apartment Web/B2B Miss Lesley Duplicity Home Shopper Shopper’s Ave, SW4 0AB Guardian & Cosmo Mazda MX5 Studio Apartment Web/B2B Miss Lesley Duplicity Home Shopper Shopper’s Ave, SW4 0AB London Guardian & Cosmo Mazda MX5 Studio Apartment Urban intelligence

Authenticate

Natural extension to QAS’ data capture possibilities Trusted data sources from Experian Off the shelf identity management solution

Match

Prevention is better than cure

Match

Clean

Simultaneaous searching Data cleaning services Experts onsite TAP accredited training team

Suppress

A fashionable example A retailer of high quality classic ladies’ clothing and accessories for discerning customers Stones by Nightingales

Why they chose to suppress with QAS Outsourcing data cleaning High costs Lack of control Returned mail Wasted budget Poor brand perception

QAS and Nightingales “Using QuickAddress Batch with Suppression, we identified that 24,969 contacts we were mailing had actually moved house! We were able to instantly correct these addresses and send out new catalogues. This exercise was taken a couple of months ago and we have already received £71,000 worth of new orders.” Robert Price IS Manager at Nightingales

Standardise

Benefits Searching database easier Crucial part of data migration Makes duplicate spotting easier

Audit

RevenueCustomer service Value

RevenueCustomer service Value

RevenueCustomer service Value

RevenueCustomer service Value

Thank you for listening Presented by: Hannah Graham & Alex Mountain Date: 13 th November 2007