Uses computer-generated virtual shopping mall environment - think “Sims” in a 3D shopping centre Gaming animation and advanced gaming platforms for business and commercial use on the internet Uses avatars and simulation models Allows users to buy and shop on their computer without having to leave home › No waiting in lines › Can interact with other consumers and employees online › Can sample a variety of virtual model products Retrieved from 3Dinternet.com
Customers use video of themselves on a monitor/TV to enhance the shopping experience “very realistic” in HD › Uses virtual models with the use of Tele-Presence in order to try on 3D models of clothes Enables quick changing of outfits with the use of hand gestures › Fast processing of payment from integration using a handheld device Retrieved from overview.html
Benefits for the retailer? › Data collection of customer information for customer loyalty programs and recommendations for products › Buying trends and patterns can be tracked › Information quickly stored from customer input into a database for later decision-making › Reduces need for staff on floor › Can reach a broader audience than just a brick and mortar store Benefits for the shopper? › Can shop at home without having to go to a shopping centre › Security at home › Saves the shopper time from having to physically go to the stores to try out products
Benefits for the retailer? › Can show more variety of 3D models and products on screen than on the shop’s floor › Less time for employees to restock after customers try on clothes Benefits for the shopper? › Virtually trying on clothes without the time and effort involved › Avoids waiting in line for dressing rooms and check out › More variety of products to choose from
3D Technology makes it easier to try out new products from your home › But it is similar to watching a demonstration of the product on youtube Tele-presence technology allows you to effortlessly try on products and see how they look on you › If Tele-presence technology is high quality, it aids in basic online shopping and minimizes the need for product returns
Future Changes for Tele-Presence Technology: › improving the quality of the technology to make products more realistic › Making it more wide-spread & available Will these technologies grow or disappear? › 3D virtual technology will probably disappear because it seems pointless › Tele-presence technology will grow to an extent that HD video is more widely used and product imagery improves
3D Virtual Technology Video Tele-Presence Retail shopping