9 November 2006 The Power of the Purse: Women Consumers in Asia Georgette Tan Vice President, Communications Asia Pacific, Middle-East & Africa MasterCard Worldwide Georgette Tan Vice President, Communications Asia Pacific, Middle-East & Africa MasterCard Worldwide

2 Significant Demographic Changes –Women emerging as a force to reckon with in almost every sphere –A number of sociological and demographic changes responsible for these significant shifts: 1.Better life expectancy for women as compared to men 2. Women’s advancement on a rise:  Higher education  Better integration of women in the economically active workforce  Hold on managerial positions  Earning above median income

3 Source: Book entitled ‘The Glittering Silver Market: The Rise of the Elderly Consumers in Asia’ by Dr. Yuwa Hedrick-Wong Better Life Expectancy Ratio of women/men in the 65+ population in 2015 Japan1.7 Korea1.4 Hong Kong1.3 Australia1.2 Singapore1.1 China 1.1 (in spite of having more men than women overall) Women will dominate the elderly population in 2015

4 MiWa : MasterIndex of Women’s Advancement Source: MasterIndex of Women’s Advancement 2006 Women’s Advancement Asia Pacific Labor Force Tertiary Education Managerial Positions Above Median Income MiWA Index

5 MiWa : MasterIndex of Women’s Advancement Source: MasterIndex of Women’s Advancement 2006 Women’s Advancement MiWA Index Australia New Zealand China Hong Kong Taiwan Japan Korea Malaysia Indonesia Philippines Singapore Thailand Vietnam

6 …And Their Implications 1.Women travel more for business and pleasure 2.Emergence of the unique Traveler-Shopper segment 3.Women are increasingly in command of a higher discretionary spend

7 The Rise of Women Travelers – Ratio of male to female travelers in A/P has shifted from 90:10 thirty years ago to around 60:40 today – About 56 million of the 139 million travelers in the region are women – Figure expected to increase with women travelers matching male travelers by 2011 and exceeding them in the long term Source: Book entitled ‘Holding Up Half of the Sky: The New Women Consumers of Asia’ by Dr. Yuwa Hedrick-Wong

8 Growing Trend of Women Travelers: An Evolutionary Pattern (MasterCard Estimates) * At 40% of total, there were 56 million women travelers in A/P in 2002

9 Growing Trend of Women Travelers: An Evolutionary Pattern

10 Women Travelers – A Generational Perspective The Silent Generation: born 1925 – 1945 Aged 59–79, retired, many with high disposable net worth, Japanese women in this group are adventurous travelers The Baby Boomers: born 1946 – 1964 Aged 40-58, settled in careers & marriages, many are busy mothers, many started traveling in their 20s, seasoned shoppers Generation X: born 1965 – 1980 Aged 24-39, “me” generation, many have married, then divorced, and are re-married or single; many travel with family & peers; avid shoppers Generation Y: born Aged 4-23, many are more education focused than their elders, many have traveled with parents when younger, technology savvy

11 Travel as a Way of Life for Women Source of Information for Travel Planning for Woman Asian Lifestyles Survey

12 Women as Traveler-Shoppers: An Unique A/P Phenomenon Ranking of Reasons for Personal Travel WomenMen Rank # 1ShoppingBeach Resorts Rank # 2Cultural Interests Rank # 3Beach ResortsShopping Rank # 4Nature Adventure Rank # 5Family Outing (Asian Lifestyles Survey by MasterCard Worldwide)

13 Women Travelers’ Spending Power US$20 billion Women will command some US$13 billion of spending power in these four cities alone Estimated retail spending by tourist shoppers in 2011 in Hong Kong, Singapore, Bangkok, Seoul Source: Book entitled ‘Holding Up Half of the Sky: The New Women Consumers of Asia’ by Dr. Yuwa Hedrick-Wong

14 Demographic Segment to Watch Young Singles Working Empty Nesters & the Elderly - Focus on themselves - Big Discretionary spenders

15 Affluent Asia Discretionary spending by women in affluent Asia $ billion Australia2227 Hong Kong69 Japan Korea3044 Singapore34 Taiwan1923 TOTAL Average annual rate of growth1.7% Source: Book entitled ‘Holding Up Half of the Sky: The New Women Consumers of Asia’ by Dr. Yuwa Hedrick-Wong

16 Emerging Asia Discretionary spending by women in emerging Asia $ billion China66119 India2746 Malaysia35 Philippines35 Thailand46 TOTAL Average annual rate of growth5.9% Source: Book entitled ‘Holding Up Half of the Sky: The New Women Consumers of Asia’ by Dr. Yuwa Hedrick-Wong

17 Discretionary Spending Power By 2014, women consumers in Asia will command an estimated US$516 billion in discretionary spending power Source: Book entitled ‘Holding Up Half of the Sky: The New Women Consumers of Asia’ by Dr. Yuwa Hedrick-Wong

18 Thank you.