Chapter 10

To Examine Types of Locations To Note Location Decisions To Describe One-Hundred Percent Location To Discuss Criteria for Retail Location Evaluation To Contrast Alternative Terms of Occupancy

Isolated Store Unplanned Business District Planned Shopping Center

No Competition Low Rental Costs Flexibility Visibility Facility Adaptation Parking Cost Reductions, Lower Prices

Difficulty Attracting Customers Customers Not Willing to Travel Customers Like Variety in Shopping High Advertising Costs Operating Costs Not Shared Restrictions Building Ownership

Central Business District (CBD) Secondary Business District (SBD) Neighborhood Business District (NBD) String

Assortment Public Transportation Store Types in Area Price Ranges Variety of Customer Services Pedestrian Traffic Commercial and Social Facilities

Parking Congestion Travel Time Aging Facilities Condition of District Poor Image Rent Migration to Suburbs Discontinuity of Offerings

Regional Shopping Center –Megamall Community Shopping Center –Power Center Neighborhood Shopping Center

Balanced Tenancy Suburban Population One-Stop Shopping Common Areas Image Pedestrian Traffic Parking and Traffic Rent and Taxes Theft Rates

Regulations Rent Restrictions Competitive Environment Fees Number of Malls Consumer Boredom Aging Facilities Major Retailer Domination

Renovation and Expansion Consumer Interest and Enthusiasm –Megamalls –Power Centers Broaden Retail Mix Opening Up Malls Build Brand Loyalty Frequent Shopper Programs

Parking Facilities Pedestrian Traffic Transportation Store Composition Vehicular Traffic Specific Site

Ownership –Sale-Leaseback Lease –Straight –Percentage –Graduated –Net

Zoning Considerations Voluntary Considerations

Types of Locations –Isolated Store –Unplanned Business District –Planned Shopping Center Decisions Necessary in Choosing a General Retail Location The Concept of One-Hundred Percent Location The Criteria for Evaluating Locations Alternate Terms of Occupancy

Questions?