Using Apple iBeacons to Deliver Context-Aware Social Data CON8918 Chris Bales Director of Client Development Oracle Social Network Anthony Lai UX Architext Apps UX October 2nd, 2014 Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |

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Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | What is iBeacon? iBeacons: Enhance Location Services… With proximity detection… Usually inside buildings… Using Bluetooth Low Energy (BLE) emitters (the “beacons”)… That trigger your phone to do something… When you have a supporting App installed.

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | What is iBeacon? Compared to Location Services Location Services (e.g. GPS and Wifi): Gets you to the grocery store iBeacons with Supporting App: Lets you navigate within the store, be notified of sales when you pass through each department, interact with the merchandise on the shelves. Bridges the physical and digital worlds – alerts you to proxmimity to something or someone and let’s you know what’s possible regarding that thing or person (buy or research item, make social connection, etc.)

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Location Services User: “Remind me to grab my iPad when I get to my office.” User: “How do I get to my customer’s office?” User: “Show me my friends at this Ski Resort.” Typical Scenarios

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | iBeacons with a Supporting App Developer: “Inform this shopper that the store-brand milk is on sale today when they enter the dairy section.” Developer: “Provide museum visitors with the history of each piece of art automatically as they pass in front of them.” Developer: “Alert the user when one of their social connections enters the meeting room.” Typical Scenarios

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | iBeacon is Already in Use Source:

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | FAQ Do they work with iOS and Android? – Yes, but with significant differences Is iBeacon a standard or specification or ? – It’s a trademark owned by Apple for beacons that conform to two things: They broadcast Bluetooth LE ‘signals’ in a way that conforms to the Apple standard for what those signals should contain They have use of the iBeacon trademark – There’s no particular restriction in place which makes an iBeacon incompatible with Android or other phones. (Source: Frequently Asked Questions

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | FAQ How is iBeacon different on iOS and Android devices? – iOS: Support baked into the core operating system Apps are more tightly controlled in what they are allowed to do – Android: Developers CAN DO whatever they want! Developers HAVE TO DO whatever they want! iBeacon is merely one way to take advantage of BLE and other indoor location mechanisms Frequently Asked Questions

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | FAQ How is iBeacon different on iOS and Android devices? (cont.) – iOS: Associated app does not have to be running (iOS is monitoring for beacons, even asleep) Notifications based on iBeacons are strictly Opt In, and can be disabled later – Android: Associated app must be running, at least in background (Android OS is not monitoring for beacons, each app must do it) Notifications can be made as often as the developer chooses to impose, and the user will bear Frequently Asked Questions

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | FAQ Frequently Asked Questions

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | FAQ Will using iBeacon kill the battery on my phone? – iBeacon is built on BLE (Bluetooth Low Energey) and uses very very little power, especially compared to GPS How does it all work? – The phone or app is listening for specific beacon ID’s (not all beacons) – When proxmity to a matching beacon is detected, the associated app is alerted and can take actions (e.g. alert the user, communicate with a server, etc.) – The beacons each have more than one ID that the app can use to tell which beacon(s) are near, and what it means (e.g. this is the beacon near the entrance of XYZ Store) Frequently Asked Questions

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Region vs Ranging UUID Major Minor

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Region vs Ranging

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Region vs Ranging Region Monitoring Works even when phone is asleep Detect when a beacon comes in or out of range Monitor a single beacon or a group Can be used in the background Ranging Works when app is active, running Continuous updates (every second) Monitor proximity and (estimated) distance Does not work in the background

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted Why use micro-location for collaboration? Convenience Improve Engagement Create ad-hoc Groups Serendipitous Interest Discovery 17

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted Use Cases 18

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | iBeacons + OSN Meeting minutes Invite to a Conversation Conferences Group Reminders 19

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | iBeacons + OSN You walk into a meeting room : – Offer to create a new Conversation w/ everyone in the room as members – Offer to navigate to the Conversation most of the people are present in (Would you like to open "OSN Team Meeting 10/02/2014?") Similar offer to create Group from physically present people 20

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Live Demo 21

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