3rd Party Billing Provider Content Provider Mobile User Mobile Content Percentage of User Fee User Fee (monthly subscription or actual usage.

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Presentation transcript:

3rd Party Billing Provider Content Provider Mobile User Mobile Content Percentage of User Fee User Fee (monthly subscription or actual usage fee)

Mobile User & Core Busine ss Custo mer Mobile User & Core Busine ss Custo mer Product/Service Non-Mobile Payment Mobile Marketing Content Content Provider Mobile Internet Presence Marketing “Subsidy” Core Business Mobile User & Core Business Customer

Mobil e User & Core Busine ss Custo mer Mobil e User & Core Busine ss Custo mer Mobile Internet Presence Traditional Business Lower Operating Costs Content Provider Mobile Service/Content Service Usage/Transactions (possibly including payment) Mobile User & Core Business Customer

Advertising Fee Promotional Info Product/Service Payment Mobile Service/ Content including Promotional Info Content Provider Mobile User

Content Share of Revenue Payment Value-Added Mobile Content Mobile User