McCann Worldgroup Malaysia

CEO Michael Constantine No. of Employees 125 Creative Ranking No.1 Agency Ranking (By Billings) No.2 Top 5 Local Clients Maxis Telecommunications, OCBC Loreal Paris, KRAFT, Mitsubishi Motors, Libresse Creative Awards won in 2012 Adfest, Cannes Lion, Spikes Asia, D&AD, The One Show, New York Festivals, Kancil Effectiveness Awards won in 2012 PMAA – 2 Golds, 2 Silvers, 1 Bronze, 4 Mertis Malaysian Effies – 2 Silvers Campaign Asia-Pacific – (Silver) Agency of the Year 2012 – Malaysia

CATEGORY LEADING ABILITIES ACROSS ALL COMMUNICATION DISCIPLINES EFFICIENT COMMUNICATIONS PRODUCTION BRAND COMMUNICATIONS Brand strategy Consumer insights Advertising Brand communication Global marketing PUBLIC RELATIONS Global practices in all sectors Investor relations Public affairs Corporate communications New-media services HUMANCARE COMMUNICATIONS Healthcare consumer communications Medical education Detailing Strategic consulting EXPERIENTIAL MARKETING Consulting Sponsorships Sales promotion Presence marketing Event s and Promotions Retail marketing Entertainment PR Shopper Marketing BRAND STRATEGY & IDENTITY Brand identity Brand architecture Interior design Industrial design Naming Package design Brand valuation DIGITAL SOLUTIONS Digital strategy Customer Utility TM Digital and direct marketing solutions Website design and technology Analytics and measurement Database management Lead management MEDIA INNOVATIONS AND MANAGEMENT

Management Team MWG President Michael Constantine MWG Chief Creative Officer Richard Irvine MWG Chief Financial Officer Sadie Chen McCann Client Service Director McCann GM Mutiara MWG Head McCann Digital Head MWG Group Director Brand Planning and Innovation McCann Managing Partner Maxis Yasmin Mokhtar Ben Chew Andrew Pinto Alec Loh Milan Agnihotri Matthew Gorrick 18

McCann Worldgroup Companies MCCANN WORLDGROUP COMPANIES, MALAYSIA Michael Constantine PRESIDENT Brand Strategy and Consumer Insights Brand Communication and Engagement Digital Engagement Social Media, Performance measures and analytics Activation and On-ground Engagement MUTIARA- MWG In collaboration with McCann Worldgroup Companies

OUR CLIENTS IN MALAYSIA FMCG Financial Services Retail Automotive Corporate

Workplace culture voted by klue magazine as one of the coolest office spaces Design excellence award (MIDA)

VISION MISSION TO BE THE WORLD’S LEADING MARKETING SOLUTIONS NETWORK TO CREATE MARKETING SOLUTIONS THAT TRANSFORM BRANDS AND GROW BUSINESSES

‘WE ARE THE COMPANY THAT Pioneers brands for positive change.’ WHY DOES McCANN EXIST? ‘WE ARE THE COMPANY THAT Pioneers brands for positive change.’

McCANN PURPOSE ‘Pioneering brands for positive change’

McCANN PROMISE Truth Well Told McCann’s went into the business with a ‘creative’ philosophy built on advertising products to consumers, based on the value of real information gathered through insight… TRUTH WELL TOLD.

McCANN VALUES (EPICC) Entrepreneurial Spirit Take Initiative – be proactive, take calculated risks and create opportunities for deeper engagement with prospects, partners and clients. Persistence Never Give Up – Nothing worthwhile is ever easy. Integrity Do the Right Thing - Behaving with integrity demands doing the right thing. Curiosity Be Curious – the world is changing….quickly. Ask questions, wonder how, defy conventions, challenge the status quo. Courage Be Courageous – Fortune favors the bold.

Brand as a Organization POWERHOUSE OF INSIGHTFUL INNOVATION McCann Malaysia Center of Innovation Brand as a Product Brand as a Symbol Brand as a Organization Brand as a Person The powerhouse of insightful innovation that uses market, competitive and consumer insights to champion innovation that is real and rewarding for our clients and us. Daring / Pirate Inventive / Creative Curious Risk taker / Brave Single-minded Galileo / Plato Art / Mind / Bulb Emotional Quotient Pirate Ship Chess / Scrabble Profound understanding of market, competition and people Structured training Think Tank Brotherhood FUNCTIONAL BENEFITS Innovation rooted in insights EMOTIONAL BENEFITS Game changers in advertising SELF-EXPRESSIVE BENEFITS A pirate who treasures insightful innovation BRAND – CUSTOMER RELATIONSHIP A partnership fueled by insights and innovation POWERHOUSE OF INSIGHTFUL INNOVATION