Size of the Belgian digital consumer spending (2014)

Slides:

Advertisements

Similar presentations

Global Entrepreneurship and Small Business Management

Advertisements

Instructions Remove this slide Instructions only!.

KPI’s Search Engine Marketing Chapter 2 Instructor: Dawn Rauscher.

The Fundamentals of Managerial Economics

Ekstrom Math 115b Mathematics for Business Decisions, part II Project 1: Marketing Computer Drives Math 115b.

Contemporary Engineering Economics, 4 th edition, © 2007 Estimating Profit from Production Lecture No. 31 Chapter 8 Contemporary Engineering Economics.

Income Statement Net Sales - COGS = Gross Profit - Operating Expenses = Operating Income - Interest expenses & taxes = Net Income.

INVENTORY AND COST OF GOODS SOLD Chapter Six. Types of Inventory  MERCHANDISING  Wholesalers Buy from manufacturers sell to retailer  Retailers Buy.

Starting and Running a Business: Introduction to the Financials Part I.

Business Validation Mark Szczerba Roll Global. Introduction Brief introduction Business Models & Definitions Capital Requirements & Reducing Risk Variety.

Marketing Operations Financials Instructions Delete this slide and the next one from your final presentation. Delete instructions & blue type from the.

SCORE ® Counselors to America’s Small Business Service Corps of Retired Executives Create a Winning Business Plan Session 3 Cash Flow Forecasting … Begin.

Name of Business Slogan Entrepreneur’s name title.

Financial Framework. Financial Framework © 1993 Gemini Consulting. Reproduction with Express Permission Only. XXXX, Inc./Gemini Approach Worked.

The importance of Gross margin Example 1: Sales price ok, sales volume ok compared to the size of the company: Sales income100 units x

On Target Group Coaching

1 Project Description  Business Background  Class Project.

Chapter 9 Interactive Marketing and Electronic Commerce.

K & D Wings You Have Questions… …We Have Wings. Problem/Unmet Need School lunch is terrible. The food places in New Haven are limited and lack convenience.

 We are on a very exciting mission: ◦ To help our clients achieve more profit by deploying targeted and measurable internet marketing initiatives  How.

McGraw-Hill/Irwin © 2008 The McGraw-Hill Companies, Inc., All Rights Reserved © 2008 The McGraw-Hill Companies, Inc., All Rights Reserved. McGraw-Hill/Irwin.

Business and Economic Applications. Summary of Business Terms and Formulas  x is the number of units produced (or sold)  p is the price per unit  R.

NOW 725,000 HITS / MONTH STRONG. E-COMMERCE REACHING NEW MARKETS IF BUSINESS INCUBATION PROGRAMS PROVIDE MARKETING ASSISTANCE TO FLEDGLING BUSINCESES.

Copyright © 2016 Pearson Education, Inc. 1. Pricing and Credit Strategies Section 3: Launching the Business.

Pricing For Profit CWCF Conference 2006 By Peter Hough, MBA.

Gifts have been growing at a ...% CAGR for the last 5 years

McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.

Copyright ©2005 by South-Western, a division of Thomson Learning. All rights reserved. Introduction to Marketing.

Business Plan Template. Table of Contents Team Bios- 2 people per slide (max 3) Market need- 2 slides max Current solutions- 2 slides max Proposed solution-

Chapter 2 Retail Strategic Planning and Operations Management Retailing, 6 th Edition. Copyright ©2008 by South-Western, a division of Thomson Learning.

The Circular Flow of the Economy: Copy the chart below onto your paper, then place the terms on the next slide in the appropriate place.

Marketing Today 01 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall.

Marketing Metrics. Whatever career path you choose in the marketing world, it'll do you a world of good to have an understanding of and level of comfort.

Natasha: Studies show that about 50% of people who get tattoos regret having ever got them. Fatima: We can provide you with a beautiful tattoo without.

McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved. Part Four.

JassyEvents An event to remember!. Busy Parents don’t have time to plan their kids birthday parties. Kids birthday coming up + = No time to plan the party.

PriceCheck.com Need for compare prices No other website offers the same service.

Business Name [Short Descriptive Tagline Goes Here] “Include a strong customer testimonial here if you have one. Social proof is one of the most powerful.

1.Define electronic commerce (EC) and describe its various categories. 2.Describe and discuss the content and framework of EC. 3.Describe the major types.

Contemporary Engineering Economics, 6 th edition Park Copyright © 2016 by Pearson Education, Inc. All Rights Reserved Estimating Profit from Production.

Assessing Viability Viability is… … the practical potential of a start-up business idea to survive and grow in the marketplace.

Shaping the Future of Eco-Mobility Answer Template for Questions 1 and 2 Team name University Capt. Team Captain University TM 2 Team Member 2 University.

What is Economics? How Economic Systems Work Economic Resources Capitalism and Free Enterprise.

Chapter 3 Fundamentals of Corporate Finance Fifth Edition Slides by Matthew Will McGraw-Hill/Irwin Copyright © 2007 by The McGraw-Hill Companies, Inc.

E commerce Online Shopping Website at Rs. 7920/-.

Published by Flat World Knowledge, Inc. © 2014 by Flat World Knowledge, Inc. All rights reserved. Your use of this work is subject to the License Agreement.

Lesson 4.2 – The Marketing Mix Copyright © 2013 by Sports Career Consulting, LLC.

Calculation Summary Card Calculating Shopper Numbers Calculating an amount as a % = The value of the amount you want to know as a % The total number X.

Data Resource Management – MGMT An overview of where we are right now SQL Developer OLAP CUBE 1 Sales Cube Data Warehouse Denormalized Historical.

Lesson 8.3B: Markup and Discount Change each percent into a decimal  5.5%  10.24%  29% .1%  1%  50%  5%    0.29   0.01.

Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

Estimating Inventories

Elevator Pitch.

Introduction What is the Internet The cyberspace community

Lesson 4.2 – The Marketing Mix

JassyEvents An event to remember!

Global Entrepreneurship and Small Business Management

Money received by the business

Business: A Definition

Remove this slide Instructions only! Instructions.

Lacey Hernandez 14 years old 9th grade, Washington HS.

IE 214: Operations Management

© The Young Entrepreneurs Academy, Inc. All Rights Reserved

Global Entrepreneurship and Small Business Management

Products & Services Olive & Honey started as a hobby of buying, re-styling and re-selling vintage denim through Instagram in 2017.

What are we worth?.

Business model canvas Prepare a business model canvas of your business idea using the model in the next slide. You can fill it using bullet points and.

Remove this slide Instructions only! Instructions.

© 2011 South-Western | Cengage Learning Global Entrepreneurship and Small Business Management Entrepreneurial Enterprises The Business Plan.

Google Ads Management Company We will work with you to develop a long-term, effective Google Adwords (now Google Ads) campaign that yields the positive.

Presentation transcript:

Boosting the Belgian online economy Answer template Team name University Capt. Team Captain University TM 2 Team Member 2 University TM 3 Team Member 3 University TM 4 Team Member 4

Size of the Belgian digital consumer spending (2014) Sizing and evolution of digital consumer spending Digital consumer spending estimated at € ... B in 2014 Digital consumer spending grew by ~...% between 2011 and 2014 Size of the Belgian digital consumer spending (2014) Evolution of digital consumer spending in Belgium between 2011 and 2014 (B€; 2014) Digital consumer spending (B€) €... B €... B €... B + ... % Source: .........

I Sizing and evolution of digital consumer spending Average online spend. per e-shopper must grow at ...% per year for 5 years to catch up the current average of NL and FR Average online spending per e-shopper (k€) €...k €...k €...k €...k €...k €...k + ... % Source: .........

Online shop no marketing II Business case of an online shop An online shop would reach an EBIT of €... (...% of Net Sales) without putting specific marketing efforts in place Year 1 P&L item (€) Online shop no marketing Net sales ... Delivery fee Shrink COGS Manufacturing employee Raw material Production facility Gross margin SG&A Selling & logistics Cashier cost Delivery costs Marketing Marketing online Other marketing IT Payment system Subscription Fee per transaction Others EBIT # orders: ... Average basket value: €... Fixed costs: €... Variable costs: €... Source: .........

II Business case of an online shop The online shop should spend €... per year on Google AdWords to grow its client base by ... new customers The optimal spending on online marketing is €... per day At this spending level, the client base will increase by ... customers For the optimal spending per day, please provide the following drivers... This in turn translates into the following input for question 3... (+) (-) (=) Daily revenues: €... Daily COGS: €... Daily spend. on Google AdWords: €... Daily profit: €... Annual # of clients from campaign: ... Annual online marketing spend. : €... Source: .........

Online shop with mkting II Business case of an online shop An online shop would reach an EBIT of €... (...% of Net Sales) following the Google AdWords campaign Year 1 P&L item (€) Online shop with mkting Net sales ... Delivery fee Shrink COGS Manufacturing employee Raw material Production facility Gross margin SG&A Selling & logistics Cashier cost Delivery costs Marketing Marketing online Other marketing IT Payment system Subscription Fee per transaction Others EBIT # orders: ... Average basket value: €... Comparing the online shop profitability without and with an online marketing campaign, you can say that... Source: .........

III Initiatives for Google to support the BE online economy Recommendations should be to help Google in supporting SMEs to successfully bring their businesses online Qualitative Idea #1 Idea #2 Idea #3 Description of idea #1 Description of idea #2 Description of idea #3

Optional back-up slide to elaborate on your ideas III Initiatives for Google to support the BE online economy Backup Optional back-up slide to elaborate on your ideas Optional